traffic-light-tool.com - Systematic Change Management for the sustainable and measurable success of change projects

1. Traffic-light-tool®
Systematic Change Management for the sustainable
and measurable success of change projects

2. Executive Summary
§ Enhanced company’s success through this integrated systematic online tool with
pragmatic analysis, eLearning and action plan controlling for change projects
§ Measurable and sustainable success of (qualification) measures via a small
investment that is paid off many times by the improvements achieved
§ Higher ROI of (training) projects through sensitization of participants, selection of the
necessary steps and information for trainer and coach in advance as well as continuous
follow-up on agreed activities
§ Wide choice of application in employee development, (customer) potential analysis,
assessment center, mystery shopping, improvement measures controlling
§ Collaboration with many specialized partners e.g. Agency for Neuroscientific
Education as well as Fulfillment of DIN & ISO norms
§ Excellent experience since 2005 in ten countries & five languages with the patented
Traffic-Light-Tool® e.g. with Porsche, Deutsche Bank (> 5,000 evaluations already)
www.traffic-light-tool.com 2

3. Time to change! – necessary new ways
Successful change with
6 sins of classic training / change
Traffic-Light-Tool®
1 – ‘Standard entertrainment’ 1 – ‘Really tailor-made analysis“
(old favorite subjects & jokes of trainer) (project specific questionnaire)
2 – ‘I have no real expectations’ 2 – ‘Early involvement’
(no upfront sensitization of participants) (360° analysis of participants)
3 – ‘My boss sent me’ 3 – ‘Individual improvement potentials’
(little involvement / motivation) (personal change priorities & bookings)
4 – ‘Once here and gone afterwards’ 4 – ‘Successful implementation’
(missing follow-up on action plan) (online action plan controlling & eLearn)
5 – ‘No exchange with anyone’ 5 – ‘Systematic support’
(no support of manager & colleagues) (Integration of manager & colleagues)
6 – ‘Success not measurable’ 6 – ‘I can see my improvements’
(change results not clear) (comparison competences before-after)
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4. Fields of application
The use of the Traffic-Light-Tool® is universal & flexible, concerning the content of the
analysis and improvement activities controlling as well as the industry.
§ Leadership competencies
analysis
§ Automotive industries
§ Employee / coachee analysis
§ 360°- feedback
§ (Financial) services
§ Mystery shopping analysis
§ Customer potential analysis § Retail
§ Assessment center
§ Industrial goods
§ Employee / customer
satisfaction surveys
§ (Premium) consumer goods
§ Further analyses and
measures controlling
depending on requirements
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5. Comparison with other development instruments
The Traffic-Light-Tool® – in comparison with other analysis & development
instruments – is a flexible, cost-effecitve and measurably successful change tool.
Fitting
competen Measuring Integrated Pragmatic
Analysis of Flexible Long-term Bench- Scientific
ceanalysis (business) online approach/
attitude options experience marks proove
(work success system visualisation
situation)
Actual § Tests
Before- After-
analysis of (before
comparison of:
behaviour & ! after)
Traffic- - qualitative § Industry Red / Yellow /
Motivation, (e.g. how § Seminar Comparis Bachelor
competence § Company Green – easy
Light- experience, well does
improvements § Department
7 years and
over 5,000
booking on with
to understand
thesis
concerns / the sales § Feedback other TLT® University St.
Tool® fears
& § Level evaluations
projects
for everybody
Gallen (CH)
consultant § eLearning
- quantitative § Participant internationally
(TLT) solve
KPIs like
§ Action
customer plan
discount rate
objections) controlling
Other
(personality) No direct Mostly once
Complex
reference to and no
tests like Types,
necessary relation to
scales
Mostly
values, Very Only once Diverse 1-10(0) – what
DISC, competenc quantitative Only standard psycho-
motivation, different analysis of data is the
Insights, es and Key (1 for all) logical
strengths & (new to old) status quo bases difference
behaviour / Performance models
MSA, MBTI, weaknesses
daily Indicators of
between 78
and 83?
Golden working life the company
Profiler
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6. Select customer opinions
‘With the Traffic-Light-Tool® we really got deep into attitudes, thinking patterns as well as
strengths and weaknesses in the daily working routines of our employees. In connection
with the ‘hard’ Key Performance Indicators like average discount rate we were able to
completely open up all involved people, define and implement necessary changes and
clear activities in all relevant areas of work.’ Markus Hermes, Manager of a subsidiary with 140 employees,
Furniture Ostermann
‘This stable, web-based system is understood intuitively because of its success-proven
methodology based on many years of experience. The controlling login offers at any time a
glance into the status quo of answer rate, (anonymous) results and needed activities. Our
board of management was very satisfied with the results and defined measures.’ Martina
Maletz, Retail Competence Development, Volvo Car Germany
‘This new, structured approach has enthused our colleagues from the beginning onwards,
as they were involved early in the process including their needs and wishes for the
qualification project. They were more sensitized as well as more motivated. Therefore we
recommend very much the program and team and are looking forward to the already
decided follow-up project.’ Martin Wittler, Director Major Accounts Germany, Office Depot GmbH
‘A tool should not only fit to the specific needs but also be implemented very easily. It was
impressive how quickly and efficient our employees worked out a clear and relevant
picture of the current dedicated situation with Traffic-Light-Tool® .’
Armin Herla, Director Stakeholder & Service Intelligence, First Vice President, HypoVereinsbank - Member of UniCredit
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7. Client success stories with the Traffic-Light-Tool®
In this exemplary client success story, the share of strengths has
improved by 56 percent 14 months after the project’s end.
Training need analysis
Competence analysis before project Competence analysis after project
3% 2% 5%
14%
21%
46%
37%
72%
Success controlling
Usable strength Medium-term potential Urgent training need No reply
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8. Overview: Integrated Traffic-Light-Tool® System
The online Traffic-Light-Tool® system offers a holistic structured Change Management with
only one single sign-on of the individual participants.
Basic Optional
1. upfront 2.seminar 4. action plan 6. follow-
3. e-learning 5. feedback
analysis booking controlling up analysis
My questionnaire My bookings My E-Learning My action plan My feedback My change results
Competences, Dates of diverse Different additional Individual action Participants’ Success
processes etc. with seminars, files, texts, plans, automatic satisfaction & controlling,
own view and workshops & presentations, reminder-emails feedback (NPS – comparison before
evaluations by coaching incl. pictures, mp3, every 2 weeks to Net Promotor - after (scorecard),
others (up to 360° locations, links, podcasts, videos & chosen recipients Score), motivation
Feedback) further information links
One project, one system, one login!
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9. Exemplary Program Design
Kick-off Online upfront WORKshop- Individual Online Follow-
Workshop analysis modules (WS) Coaching (C) up analysis
Traffic-Light- Traffic-Light-
Tool® Tool®
Implement
KICK-OFF WS WS C
§ Information § Online execution § Multiple WORKshop § Individual Coaching § Same
concerning the § Own evaluation modules with § Learning Tandems questionnaire as
complete § Optionally 3-4 implementation phases § Content depends on upfront analysis
change program anonymous in-between individual coachee’ s § Direct
§ Involvement of evaluations from § Content depends on results of upfront comparison and
management others WORKshop groups’ Traffic-Light-Tool® visualization of
§ Motivation § Results for results of upfront analysis improvements
§ Introduction of individuals and Traffic-Light-Tool® for sustainable
Traffic-Light- groups analysis motivation of all
Tool® involved parties
Online Action Plan Controlling within Traffic-Light-Tool® System
Maßnahmenmanagement Ampeltool®
Online feedback / eLearning / bookings within Traffic-Light-Tool® System
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10. Different Evaluation Options
Next to the self evaluation within the Traffic-Light-Tool® analysis, a second and third
opinion from the manager or coach is very advantageous.
Self evaluation:
judgment of own competencies
Additional evaluation 3:
Optional feedback from Additional evaluation 1:
colleagues and / or 360° Optional feedback from
customers (also Mystery manager or colleagues
Shopping)
Additional evaluation 2:
Optional feedback from trainer and / or coach
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11. Exemplary Questions and Answers
These three examples from different projects show the importance of formulating
specific and objective answers (whole sentences or percentage of cases).
How many times does the manager hold
dedicated meetings with each employee?
< Once per month 2-3 times per month > Once per week
How often does the sales or service
employee lead the conversation through
targeted and structured questions?
Seldom (< 25 % of all cases) Sometimes (25-75 % of all cases) Often (> 75 % of all cases)
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12. Comparison of Results
The results of the Traffic-Light-Tool® self evaluation and the feedback from others
show consensus and differences, being the important basis for further
discussions.
Example
Needs Value Up- und
Selling Conquest Closing Retention
investigation presentation Cross-Selling
Skills
Self
evaluation
Feedback
evaluation
(e.g. from
manager)
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13. Examples of Results Presentation
The Traffic-Light-Tool® offers a wide variety of already implemented
graphic solutions for presenting the results of the analysis.
70
60
50
40
30
20
10
0
-­‐10
-­‐20
-­‐30
2008 2009 Veränderung
Heat map Ranking Changes
-
-
House Regional comparison Scorecard
NB: Further graphic solutions like pie charts are available.
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14. Benchmarking of Results
Next to the comparison before-after the project, we can contrast results with
benchmarks from thousands answers of other projects – e.g. per industry and topic.
Self evaluation Evaluation from Total results
others
1% 9%
17%
Example 1: Sales 23%
consultants 40%
47%
Industry: Automotive 52%
Topic: Negotiation skills 51%
60%
6% 8%
11%
Example 2: Managers
27% 29%
Industry: overall
Topic: overall 56% 33%
63%
67%
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15. Your Online Demo Access
Our website www.ampeltool.net provides you with a good overview of the prag-
matic, easy to use operating mode and result diagrams of the online version.
Your demo access:
www.ampeltool.net
User ID: demoen
Password: tlt
demoen
tlt
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16. Selected Customers
Many large international enterprises as well as Small & Medium Businesses already had an
excellent project experience with the Traffic-Light-Tool®.
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17. Value Proposition
The intuitively understandable and pragmatic methodology of the Traffic-Light-Tool®
creates a grand advantage and value for all involved parties.
Value proposition for company and HR department:
§ Higher sustainability of improvement actions and projects
§ Better measurability of success
§ Efficient use of resources
Urgent improvement need Value proposition for participants:
§ Specific competence analysis (self-evaluation & feedback)
§ More sensitization towards the change needs
§ Particular support in using individual potentials
Mid-term potential Value proposition for manager:
§ Systematic feedback for employees & closer dialogue
§ Structured picture about the possibilities of the team
§ Detailed controlling of action plans and change process
Useful strength
Value proposition for trainer and coach:
§ Innovative concept within change management activities
§ Targeted measures and improvement activities
§ Improved feedback about the success of the project
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18. Please contact us
Michael Raich
Unternehmensberatung
Eulenmühle
D-55218 Ingelheim, Germany
Tel: +49 (0)163 6518029
info@ampeltool.net
www.traffic-light-tool.com
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