Build Your Online Brand

YOU:
The ONLINE Brand
The Step-By-Step Own-Your-Name,
Build-Your-Reputation & Pull-Business-To-You
Program Easy Enough For ANYONE!

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

what’s the difference?


between this

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

and this?


branded vs.
brand-less


what
would
you
advise
Tiger to
do?


between
this


...and this?


push vs. pull


in-demand vs
widely available


known
vs
unknown


“small is the
new big”

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

it’s all branding - whether
purposeful or accidental,
decided by you, or
decided by your audience


what’s the point of
all this branding?


“top of mind”


• talk show host?
• home & entertaining expert?
• dog trainer?
• child-care expert?
• martyr?
• dirty politician?
• satanic rocker?


so how do you do it?


over 76,184,000 views (and that’s just ONE video)

• internet = leverage
• unlimited
• widen sphere of inﬂuence
• charge higher prices
• gain credibility (easier sales process)
• increase perceived value
• earn praise and recognition

A Quick Primer

“in 30-seconds or less”


Step 1: Monitor

http://www.google.com/alerts
1


Step II: Take a “baseline”


Step III: Deﬁne your brand

YOU: The BRAND


WHAT do I DO?
WHO do I do it FOR?
HOW am I UNIQUE?
(WHERE do I do it?)

= YOU: The Brand


Some of you may
have to do extra
work & soul-
searching here...

Who Am I?
Why Am I Here?


Having trouble
with this part?
Go deeper. Try
writing a
personal mission
statement
(download the
guide from my
website)


Step IV: Choose your key words (& keywords)
Remember: What do you want to be top of mind for?

“Fine Art & Wedding Photography in Miami”

Luxury safety, security & locksmith Private yoga
services in South Florida instruction in North Miami
Beach

One of Miami’s top criminal defense attornies - the
one other lawyers call when they get in trouble
Relationship experts
specializing in helping single Hypnotist specializing in
women in Miami ﬁnd the love of losing weight, quitting smoking and
their dreams reducing stresss

Key Words & Keywords

• what do you want to be top of mind for?
• keep in mind location, target audience
• what are people looking for you looking for?
• get into their heads
• 3 - 5 words you want associated with your name

4


“Don’t spend any time or money
on marketing yourself on the
internet until you’ve performed
thorough keyword and market
research.”

Todd Paton
CEO Paton Marketing,

Keyword/Market Research

Goal: Identify
Your 3 Top Keywords


STEP 1:
KEYWORD RESEARCH TOOL

Google “keyword research tool”

or simply visit:
https://adwords.google.com/select/KeywordToolExternal


2 Ways Prospects Search
! To Research

! To Buy (or fill out a form)


STEP 2:
IDENTIFY THE TOP KEYWORDS
Google “commercial intent”

or simply visit:
http://adlab.msn.com/Online-Commercial-Intention/

once you have keywords...


Step V. Own your name


claim ALL proﬁles
wherever you can...


put your name on everything
you put onto the internet.

2


• Is your name very common?
• Could you add a middle initial or middle name?
• What about a descriptor or a pseudonym?
• Add in your brand key words / keywords
• Coin a term or phrase.
• Add where. Micro? Local? National? Global?
• The “______”?

3


start with the easy stuff

1


Google Maps

http://maps.google.com/ click “put your business
on Google maps then add a listing”

“Eva Ritvo” - Image Search


“Deborah Weed” - Video Search


1


testimonials (the
case study approach)


Step VI: Show your face

Marla Acosta Andres Asion
Celebrity Makeup Artist, South Florida Real Estate Broker, Miami

Russell S.
1
Jacobs
Real Estate Lawyer

Laura Cerwinske
Writer, Artist, Teacher of
“Radical Writing” &
Transformational Healing


Cristina
Maria Lloyd
Expert in home/
ofﬁce space
organization and
home staging.


Tracey Hagen Photography

Before

“Fine Portrait Art & Wedding Photographer in South Florida”

After

Email Signatures


a quick note about
color & composition


VII. Have a website
(or other home base)

1


blogs are super easy

blogger vs. wordpress?

http://pulsed.blogspot.com/2007/07/
blogger-wordpress-chart.html

IDEA: Create a
personal one-page
website with simple
links to anything -
from the obvious
(your LinkedIn
Proﬁle, your
Facebook Proﬁle) to
the not-so-obvious -
the companies
you’ve worked for,
your hobbies, a
picture of you on
Flickr running a
marathon... Get
creative & be
http://www.Flavors.me. Free accounts available
authentic.
but not very functional) or upgrade for $20/year.

exposure vs. leads

1

links to your site are essential
• ask friends
• ask fans
• ﬁnd partners - preferably with big trafﬁc!
• get creative (i.e., testimonials)
• reciprocate
• only choose if aligns with your brand
• get listed (i.e., directories)

(some) website basics
• check links:
• capture! www.linkalarm.com
• “The Power of One”
• titles matter
• design = identity
• “3-clicks”
• fonts/legibility = #1
reason for “bounces”
• objective: exposure or
leads?
• consistency
• show your face
• no auto-play music!
• have a personality
• add content often
• video is awesome 3


IIX. Build your
reputation

1


upload a media kit/bio
• background - short
• images/samples - lots!
• artist’s statement (?)
• mission/philosophy
• headshot (high res)
• pricing (?)
• press
1


for anything visual


post value
(& associate it with your NAME!!

graphic artist?
musician? free music screensavers
downloads writer? articles

performer?
other?
how-tos
value youtube videos

artist? lawyer?
time-lapse video debates/arguments
teacher?
slideshows, video instruction 1

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2

“YouTube
2nd most surpasses
Yahoo as
popular se world’s
arch engin
e!”

1


post value
(include your NAME & keywords!)

1


need content?

http://www.google.com/reader

stop talking about what you
can/should/will do,
just do it, record it,
then link to it!


i. worth spreading
ii. spreadable

how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Conﬁdently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish
2

Linear Progression
Prospects = Students
Best Friend Voice (1 to 1)
Law of Reciprocity
Rapport-Building
- Mike Michalowicz, Toilet Paper Entrepreneur

122

123

125

126

What could you send out
regularly that wouldn’t be
spam? Discuss examples.

127

Capture emails.

128

social media

1


• Over 500 million active users
• Over 50% log in every day
• Over 100 million accessing on mobile phones
• More than 5 billion pieces of content shared weekly

Michelle Villalobos Check out the email i just got!! Ay
yay yay... "Michelle:I think you are extremely feminist.
That's not right. You have to be " Equal ". Men and
Women are the same. But with women like you, we will
only see broken families and divorced couples
because of your absurd feminism, there is no men who
are going to stand women like you.I am one of
them.Sincerely;Luis Lopez."


facebook tips
• be a person
• use a great image – more personal – change it up
• create lists to separate personal from work
• be conversational, not promotional
• entertain, educate or inform
• import your blog, link to your site
• be reachable
• groups? name is everything.
• pay attention, listen, respond, post.
• post things that will strike up conversation

twitter

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

REMEMBER:
No one cares if you're:
sitting in traffic, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous)


don’t self-promote

listen, engage, observe,
educate, inform, entertain,
ask, relate, inspire,
converse...


follow people in your
industry, people you admire,
people you like – not just
anyone so that they’ll follow
you back


for more in-depth ideas/
info, download Twittorial &
Top 10 Tips for New
Tweeps from Slideshare:
http://www.slideshare.net/
michellevillalobos


Tracee Rothschild
Life Coach & NLP Practitioner
The Whole Person Center


Tracee Rothschild
The Couchless Therapist
Fast solutions to life’s problems...
without all the couch talk.

Tracee Rothschild
“The Couchless Therapist”


Cristina Maria Lloyd
Professional Organizer


Name: Cristina Maria Lloyd!
Industry: Interior Design/Professional Organizer!

1. Brand Objectives: She helps you make your spaces more productive, attractive and
efficient - home office, kitchen & closets are her specialty. She goes deeper than just
an organizer - she gets into your head to help you release things you don"t need and
hang onto the things that will help you get where you need to go.

2. Challenges: Loves to dress up - but as an organizer, needs to look ready to get to
work.

3. Brand Identity: Real, honest, helpful, stylish, artistic, organized, meticulous,
determined, detail oriented.

4. Shot Ideas/Poses/Props: Surrounded by stacks of papers/files that look organized.
OR show “before-after” with disorganized on one side, organized on the other?

5. Colors/Hair/Makeup: Stylish but ready to get to work. She loves to look GOOOOOD.
Very unique and attractive style.

8. This is a picture of Cristina that she likes

Cristina Maria Lloyd
Professional organizing expert specializing in home and
ofﬁce space organization & home staging.
“A Home For Everything You Own”

Mike Thomas
“South Florida Electrical Contractor for
High-End Residences, Upscale Hotels &
Ofﬁce Buildings”


Serious


Fun


“First God created light...
then he created Mike”


“A Family Business”


Creative


get creative! combine
online & ofﬂine efforts


experiment!!!


recap: where to start
1. set google alerts (it feels good)
2. strong brand, establish your name & key words
3. fill out key profiles (easy stuff first)
4. show your face! choose profile pics wisely - like logo!
5. establish a home base - even if it’s a blog
6. pick one way to deliver value (regularly)
7. email marketing (i.e., Constant Contact) - need to
capture emails somehow
8. be patient & consistent
2


write down ONE thing you
will do – today


want more?
www.MichelleVillalobos.com
To book Michelle, please contact:
Jessica Lurie
(888) 531-3830
jessica@mivistainc.com


Build Your Online Brand

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