You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado

with
Michelle Villalobos
(vee - ya - low - bos)
@mivi
You: The Brand
Copyright 2009 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830

Copyright MichelleVillalobos, Mivista Consulting, Inc. 2009.All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

Piper Weiss, Shine Staff | Love + Sex – Wed, Aug 17, 2011 10:34 PM EDT
“No matter what she accomplishes
or how she reinvents herself to the public,
she'll always be the
First Lady of Scandal.”

The Lewinsky Effect:
If you don’t brand yourself,
others will do it for you
(and if it’s bad, it’s really hard to fix)

It’s not WHAT
You Know.
It’s not even
WHO
You Know.
It’s Who
Knows
YOU...
...THAT’s Your Brand.
And what they say
when you’re not
AROUND.

All Content Copyright MichelleVillalobos, Mivista Consulting, Inc., 2009.All Rights Reserved.To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
“Regardless of age, regardless of
position, regardless of the business
we happen to be in,
all of us need to understand the
importance of branding. We are
CEOs of our own companies:
Me Inc. To be in business today, our
most important job is
to be head marketer
for the brand called You.”
– Tom Peters, “The Brand Called YOU” 1997

Rules of Engagement
(AKA: How to get the MOST
out of the next 90 minutes!!)

The Uh-oh
Precedes
The A-ha!

Avoid
“I Already
Knew That”
Syndrome

Forget “No,” instead try “Yes, And...”

This isn’t a spectator sport... “Get On The Court!”

DO HAVE BE

BE DO HAVE
DO HAVE BE

this is what
people SEE
HOW YOU LIVE
What you say
& do
WHAT YOU WANT
Future Goals &
Objectives
WHAT YOU BELIEVE IN
Principles & Values
WHY ARE YOU HERE?
Purpose
WHO ARE YOU?
Innate Passions,
Talents & Interests
this is what
determines your
brand
this is your brand
BE

Be Authentic
To BRAND yourself,
you must first UNDERSTAND yourself

SALES TRAINING & CONSULTING

Get clear
about (and
cool with)
your unique
talents & skills.

Stuff I LOVE/
WANT To Do
Learning
Creating content
Interviewing people
Being onstage
Media interviews
Meeting (amazing) people
Strategizing for others
Facilitating
Personality Typing
Editing reports
Being creative
Cool clients
The Stuff I HATE/
DON’T Want To Deal With
Email management
Financials/bookkeeping
Answering the phone
Scheduling
Logistics/production
Generating leads
Staying on top of sales
Invoicing
Homework
Writing reports
Demanding clients
Bossy people
Admit your flaws & stop trying to “fix” yourself.

Accept
& understand
your
personality
type
*and others’ too

“History is the past.
Base decisions on the future.”
– Three Feet From Gold

1
Where are you going?
What do you really WANT?

TalentsPassions & InterestsPersonality

2 lists...
Passions
1
.
.
.
10
Talents
1
.
.
.
10
Now cross out until you’re left with one of each!!

In my spare time I LOVE to:
1._________________
2._________________
3._________________
4._________________
5._________________
6._________________
7._________________
8._________________
Chat with friends on phone
I could incorporate this activity
into work by...
1._____________________________
2._____________________________
3._____________________________
4._____________________________
5._____________________________
6._____________________________
7._____________________________
8._____________________________
Do more biz dev by phone
Paint/collage Spend more time on creative
Dance/perform Incorporate into presentation
Learn/read Content development
Charity/help Mentorship
Travel Expand geographic territory
Adapted from:
Drink wine Network

Resources:
•Strengths Finder 2.0 - Test included with Book
•Myers Briggs Type Inventory (MBTI)
•Wealth Dynamics
•DISC

Be Unique
“Better isn’t better...
Different is better”
Mike Michalowicz
New York Times Bestselling Author of:
The Toilet Paper Entrepreneur
& The Pumpkin Plan

“Circus” = $20
“Cirque” = $100+

Shoes = $20+
“Louboutins” = $795+

Commodity Premium

If you’ve ever bought a
pair of designer jeans,
then you know that
people often pay a
premium for a “unique
value proposition”

Commodity
Lots of options, not highly differentiated
Superstar
‘nuff said
Master Specialist
Very few substitutes,
highly differentiated
Specialist
Fewer options, more differentiation

Superstar
‘nuff said
Commodity
Superstar
‘nuff said
Master Specialist
Specialist

Superstar
‘nuff said
Future
YOU
Commodity
Superstar
‘nuff said
Master Specialist
Specialist

Experiences you provide
Emotions you evoke
Rituals you’ve developed
Your vision
Unique tools you’ve designed
or use
Unique ideas
A proprietary process or model
Awards/accolades/
accreditations
A unique background
Partnerships
A “language” you’ve invented
or repurposed
Unique assets
Patented equipment or
invention
Results you’ve generated
Roadmaps/processes you’ve
built
Intellectual Property
Pain points that you ﬁx
Promises
Guarantees
Your “Story”
Copyright Michelle & Jessica, Inc. 2012.All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.

Be Top-Of-Mind
What do you want to be KNOWN for?
Specifically.

• Real Estate Tycoon?
• Dog Trainer
• Best American Olympic Gymnast Ever?
• Child-care Expert
• Matchmaker?
• Scientologist?
• Pop Art Icon?

• Real Estate Tycoon?
• Dog Trainer
• Best American Olympic Gymnast Ever?
• Child-care Expert
• Matchmaker?
• Scientologist?
• Pop Art Icon?
• Child Actor Gone Bad?

What do YOU want to
be TOP OF MIND for?
What are 3 things you
could do right away to
work towards that?

Be Shameless
Shame is overrated.

Be The Expert

From New York City to Caracas, Venezuela,
special
will be targeting qualified buyers of
big-ticket items.
Ocean Drive en Español's
Fashion and
Luxury Issue (with a special Real Estate section)
Miami continues to boom as a global cultural and business center and
is capturing it all. Get on board with our October
as we target buyers of high-end goods, fashion, fine
furnishings and, of course, real estate.
Ocean Drive en
Español
Fashion and Luxury Issue with a
special Real Estate Section
will be at the International Real Estate (IRE) Expo in Caracas,
Venezuela where
interested in South Florida Real Estate will
congregate from October 23rd to 25th. You will also find us at The Learning Annex's Real
Estate Wealth Expo in NYC featuring speakers Rudy Giuliani, Suze Orman, Robert Kiyosaki
and Donald Trump!
Ocean Drive en Español
hundreds of qualified buyers
Real Estate Developers: Don't miss your chance to be exposed to buyers and investors-
twice! With every full-page insertion, your project or agency may also publish extra
information in the Special "Viva Miami" Section-because as you probably already know,
research consistently shows that readers are far more likely to remember information they
see repeatedly.
And for extra exposure, run a spread or an insert that cannot be ignored.
With its fashion and luxury focus, the October Issue makes sense for more than just Real
Estate. Anyone targeting that elusive and influential elite who start and disseminate
trends should be in this book.
Call us for positioning and rates anytime, but call soon because the best positions go first!
Deadline is August 31st.
Saludos,
Michelle E. Villalobos
Associate Publisher
Dewar's 12, Hummer, Sergio Rossi, Jack Daniels, David Yurman, Fendi, Burdines.
What do these brands have in common? They all advertise in
Join the growing ranks of advertisers targeting the Hispanic and Latin American markets!Ocean Drive en Español.
Please click here to be removed from our mailing list ->
This will open your mail client - send the blank email from the email account you received this message.
remove@oceandrive.com
8/20/04 12:28 PM
Fashion and Luxury Issue with a special Real Estate Section
Page 1 of 1
stream://1/
Saludos!
May is going to be one amazing month for Ocean Drive en Español. As some of you may
remember, May marks four years since this glossy, upscale, Spanish-language magazine
first appeared in 2001 featuring a stunning Gloria Estefan cover shot by David LaChapelle.
Since then the book has grown and experienced tremendous success—with 2004-2005 showing
the biggest boost ever!
To celebrate, we are doing some fabulous events and promotions in May, like our first ever Golf
Experience benefiting Amigos for Kids and presented by Mercedes-Benz, on May 14th at the
Doral Blue Monster, an Official PGA Course. Afterwards, we will celebrate in style with one of our
legendary Anniversary Parties.
Together these events will garner media exposure both locally and nationally and will catapult our
May Issue—and your advertisement—into the spotlight. Take advantage of our own promotion
and marketing efforts and capitalize on the increased circulation and exposure of this
fabulous issue.
Deadline for ads and artwork is April 16th (no exceptions!) so call us soon to reserve the best
placement possible.
Also, don’t forget that June is our POWER month. Powerful people, places and products are
showcased in our highly anticipated Power Issue and Power Party.
Ciao,
Executive Publisher
305-532-2544 ext 234
mivi@oceandrive.com
Mercedes, Chivas Regal, Tommy Bahama, Tiffany & Co., Cole Haan, General Motors, Gucci, Louis Vuitton...
What do these brands have in common? They all advertise in Ocean Drive en Español!
Dewar’s 12, Hummer, Sergio Rossi, Jack Daniels, David Yurman, Fendi
What do these brands have in common? They understand the strength of the Hispanic Market - they
advertise in Ocean Drive en Español.
Not everyone understands the growth and power of the Hispanic market... but the companies who
do their homework and are consistently ahead of the game do. What are you waiting for?
These companies know that the Hispanic Market is influencing the general market and an ever-growing
rate. And with almost 70% of its population being Hispanic, South Florida is at the center of this
Latin movement.
People who live in or have visited South Florida understand how powerful the Hispanic market is here—
and how this market influences other ones. Trends start here but they don’t stay contained here for
long. Because South Florida is a nexus for Hispanics and Latin Americans of all backgrounds (not just
one or two countries), trends quickly extend and multiply all over, even overseas to Puerto Rico, Spain,
Mexico, Colombia, Venezuela, Argentina and many other too-numerous-to-list countries.
Studies have even shown that dollars spent in this market
are more profitable than those spent in the general market!
Because the Hispanic market has been ignored, they are less “saturated” with marketing than the general
market and are actually more likely to be influenced by advertising. Moreover, once you’ve gained their
business, they’ve also proven to be more brand-loyal than the general market. You will reach this
influential market through us.
For the 4th year in a row, Ocean Drive en Español brings you the music industry’s coolest people and
trends in its annual September Music Special—one of our most popular issues of the year. On the
cover: rock sensation and nine-time Grammy winner Juanes—the hottest thing in Latin Music
since Ricky Martin. And inside, in true Ocean Drive en Español fashion, we’ve got everything else
that’s hip and happening.
As if that weren’t enough, all 2004 Latin Grammy Nominees will see the September Issue because
Ocean Drive en Español will be in every single Nominee Gift Basket on September 1st. The
opportunity to reach these celebrities, producers and music industry leaders along with South
Florida’s premier trendsetters is priceless.
Call me or call your Account Executive before August 2nd to reserve a spot in this issue.
Saludos,
Could there be a more high-profile Latin celebrity than Jennifer Lopez? We think not. That’s why she
will grace our cover this April, making it one of the most sought-after and fabulous issues in the history of
Ocean Drive en Español!
And that’s not the only good reason to get involved with us this month... The Latin Billboard Awards are
coming to town on April 28th and Ocean Drive en Español is getting ready to celebrate! Our large format,
glossy publication will be right where the visiting trendsetters shop, party, eat and relax. Deadline is this
Friday, March 11th.
And don’t forget that right now we’re planning our biggest event of the year: The Ocean Drive en Español
Golf Experience and 4th Anniversary Celebration on May 14th. Take advantage of these events to
target the upscale, affluent consumers that influence everyone around them. These events are the ultimate
in interactive marketing; you’re limited only by your imagination. Sponsorships range from $9,000 to
$32,000 and if we don’t yet have what you need, we’ll create it for you.
Finally, the June we will once again look at POWER. Powerful people, places and products are
showcased in our highly anticipated Power Issue and Power Party.
Call us anytime and let us help you reach this influential group of buyers. More than any other lifestyle
publication, we understand the growing and influential Hispanic market. Our clients include Mercedes,
Chivas, Louis Vuitton, Hummer, Elini, Gucci, Christian Dior, Jimmy Choo, Cartier, Esprit, Harmont &
Blaine, Ford, Lancome, Calvin Klein, Tiffany & Co., Budweiser, Bermuda Tourism, Prada, Movado,
and Hennessy, among others.
Call us or email us anytime! For more information, go to www.oceandriveenespanol.com.
Saludos y recuerdos,
Executive Publisher
mivi@oceandrive.com
305-532-2544 ext 234
December is the month during which the most international travelers arrive to South Florida. Last year, over
one million visitors from all over the world (mostly Latin America) came to the Port of Miami and Miami International
Airport. Target affluent Latin Americans as they arrive en masse to shop for the holidays and use Ocean Drive en
Español as the ultimate lifestyle guide.
Whether they receive it in the mail, pick it up at South Florida’s most upscale boutiques, thumb through it at the
dermatologist’s office or buy it at airport newsstands worldwide... Elite Hispanics and Latin Americans look to
Ocean Drive en Español for what’s in style, who’s wearing/buying/using it and where to find it. Showcase your
brand to this trendsetting and exclusive market in the pages of Ocean Drive en Español.
Call or email by November 2nd to participate in our Special Gift Guide Advertorial Section. For even greater
impact, run a spread or talk to us about the various other unique ways we can promote your brand in this blockbuster
issue. Final deadline is November 8th. We look forward to hearing from you!
Saludos,

Donna
Vincent Roa
Thought Leader on
WATER as it relates to
Corporate Responsibility,
PR, Communications &
Environmental Impact

A brief history of
shameless self-promotion...

Requirements ☞
Money
Power
Male

Volunteer For
High Profile Projects,
Assignments & Teams

Who needs to
see you? How
can you make
them notice?

Vilfredo Pareto - Italian
engineer, sociologist,
economist, political
scientist, philosopher
AKA: GENIUS!!

20%
80%
20%
80%
Inputs Outputs

Focus on those clients!
Focus on rewarding these
employees.
20% of bugs contribute to
80% of computer crashes:
20% of workers contribute 80%
of results:
Focus on fixing
those bugs first.
20% of clients contribute
80% of revenue:
What 20% of your inputs
yield 80% of your results?

“Busy-ness”
is the enemy

“Pathological Volunteerism”

Data expands to fill the space
available for storage.

Parkinson’s Law *
“Work expands so as
to fill the time available
for its completion.”

Studies show that if you
LIMIT the time available for a task,
you REDUCE the amount
of time that task takes
AND improve results!
AKA:
“The Vacation Phenomenon”

“Treat every day like
it's the day before
vacation, and you will
get more work done!”
- Zig Ziglar

If you FIRST determine what your
“hard limits” are in terms of TIME,
you will be more focused and
produce BETTER results
in the (shorter) time you allot.

10 minutes to learn...
A lifetime to master

rubies sapphires
DIRECTORS PROMOTERS
emeralds
ANALYZERS
pearls
NURTURERS
FASTpaceRELAXEDpace
TASK-oriented PEOPLE-oriented

1
Eye contact is the most
basic form of human
interaction... even
newborns do it

Everyone needs
cheerleaders &
mentors.
Who are yours?
Do they know where
you want to go, what
you want to do?

Let’s Brag
(Activity)

PS - Gettng
OTHERS to
brag about you is
way more effective
than bragging
about yourself....

8 Be’s
1. Be Authentic
2. Be Unique
3. Be Top-Of-Mind
4. Be Shameless
5. Be The Expert
6. Be Focused & Effective
7. Be Aware
8. Be Connected

A-ha’s &
Commitments
A goal is a promise you
make to yourself,
not a dream you’d
“like” to reach.

Or just Google me!
MichelleVillalobos.com

You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado

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You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding Speaker, Denver, Colorado