Promote, Market & Sell Online... Without Selling Your Soul
1. promote, market & sell
online... without selling your soul
use low-cost or no-cost online tools to pull
fans & business to you (without shamelessly
pushing, peddling or promoting yourself)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
2. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
3. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
4. what’s the difference?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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5. itʼs not who you know...
itʼs who knows you
• internet = leverage
• pull business
• become known for something specific
• connect with like-minded people on a large scale
• charge higher prices
• gain credibility (easier sales process)
• increase perceived value in the marketplace
• earn praise and recognition
• become a celebrity in your field
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
8. so how do you do it?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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9. so how do you do it?
• start with a strong brand
• be findable & ensure whatʼs there is good
• capture fans - the ones who love you best
• gather them in one place (at least)
• deliver value to their lives in some way
• provide an easy way for them to promote you
• communicate regularly (no spam!)
• create a process to grow your online audience
• think exposure vs. leads
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
10. i. you: the brand
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
12. who am I?
why am I here?
what do I believe in?
what value do I offer?
for whom?
how am I unique?
= YOU: the brand
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
13. ii. own your name
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
14. pick your name
• Can you own your actual name?
• Is your name very common?
• Can you add a middle initial or middle name?
• What about a descriptor or a pseudonym?
• Consider your brand.
• Coin a term/phrase.
• Is geography a consideration?
3
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
15. name difficulties
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
16. stake your claim
www.YourName.com
www.YourNameSomething.com
3
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
17. iii. establish key
words & phrases
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
18. to do (right now)
• 3 - 5 words you want associated with your name
• what do you want to be top of mind for?
• keep in mind location, target audience
• what are people looking for you looking for?
• get into their heads
• try Google keyword tool (type in your URL)
• ask your clients/friends/outside perspective
4
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
19. case study
Tracey Hagen Photography
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
23. case study
“Tracey Hagen Photography”
vs.
“Miami portrait photographer who captures
your personality with an artistic flair. Tracey can
make you look great and create a piece of fine
art to hang on your wall. Art photography for
the people (and animals) who matter most!”
4
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
24. case study
4
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
34. how is this pull not push?
• nowhere does he say “Iʼm the best”
• no awards, news, etc. (unless you look)
• the work speaks for itself
• people choose to engage (i.e., Facebook, Myspace)
• other people promote for him
• he makes himself findable
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
35. start with the easy stuff
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
39. put your name on everything
you put onto the internet.
2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
40. stand out!
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
41. find ways to deliver value
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
42. find ways to deliver value
screensavers
free music downloads engage with you
how-tos value entertainment
time elapse video events
slideshows
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2
49. get interviewed
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
50. upload a media kit/bio
• photo
• background - short paragraphs
• images/samples - lots!
• artist’s statement (?)
• be real
• align with your brand
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
63. links to your site are essential
• ask friends
• ask fans
• find partners - preferably with big traffic!
• get creative (i.e., testimonials)
• reciprocate
• only choose if aligns with your brand
• get listed (i.e., directories)
64. blogs are super easy
blogger or wordpress?
http://pulsed.blogspot.com/2007/07/
blogger-wordpress-chart.html
100. how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish
2
102. website basics
• useful trumps cool • check links:
• “The Power of One” www.linkalarm.com
• design = identity. • titles matter
• type • 3-clicks
• simple, clean • objective?
• consistent theme • show your face
• no auto-play music • have a personality
• update often • video is awesome
3
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
103. maintain & manage
your brand
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
104. relationship models:
2
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
105. online relationship model
- to- one
one clients audience
become becomes
com fans leads
mun
feed icate
bac
k
extend 2
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
113. facebook tips
• be a person
• use a great image – more personal
• create lists to separate
• be conversational, not promotional
• import your blog, link to your site
• be reachable
• groups? name is everything.
• pay attention, listen, respond, post.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
118. twitter
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
119. listen
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
120. follow people in your
industry, people you admire,
people you like
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
121. use an application
(i.e., Seesmic)
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
122. deliver value: educate,
inform, entertain, or
ask, relate.
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
123. have a perspective
- a strong one...
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
124. 1 to 10 “promo-to-
value ratio”
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
125. no one cares if you're:
sitting in traffic, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous)
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
126. publicly acknowledge
others
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
127. give thanks!
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
128. Here’s a
great
example of
how to get
people to
unfollow
you...
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
133. to do
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
134. own your name
• reveal yourself, be human, be authentic
• build trust, be market-oriented
• educate, entertain, inform
• build trust by delivering value regularly
• have a consistent theme, go narrow & deep
• repeat that message
• be social
• listen first, listen most
• put your name everywhere you post
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
135. where to start
1. establish your name & key words
2. fill out key profiles using the above
3. set google alerts (it feels good)
4. profile picture
5. establish a home base - even if it’s a blog
6. capture people with an offer (value piece)
7. email marketing (i.e., Constant Contact)
8. pick one way to deliver value (regularly)
2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
136. be patient
2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
141. want more?
Sign up for my network. Lots of free
stuff! (Like this slideshow)
www.MichelleVillalobos.com
To work one-on-one with me:
Call Jessica Lurie
(305) 608-9455
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.