The document provides information about the 3rd Annual Mobile Network Optimisation Eurasia Summit taking place on September 25-26, 2012 in Istanbul, Turkey. The summit will address key challenges faced by mobile operators in the region through presentations and case studies from local and international experts. Topics will include optimizing 2G and 3G networks, preparing for new technologies, and improving customer experience. The agenda outlines sessions on integrating networks, deploying self-organizing networks, evaluating 3G/HSPA deployment, and other topics. Sponsorship opportunities are available for companies to engage with decision makers from mobile operator networks.

1. Book and pay before
3rd Annual Mobile Network Optimisation Eurasia 27 July 2012 and SAVE
up to US $350
25—26 September 2012
The Point Hotel Barbaros, Istanbul, Turkey
Key speakers include:
Optimise your network and prepare for a new generation of
Yigit Berktas, CTO, Bakcell (Azerbaijan)
technology to maximise profits and improve customer experience
Igor Ereschenko, Head of RAN Planning
Department, Kyivstar (Ukraine)
Roberto Minerva, Head of Innova on Lab,
Telecom Italia (Italy)
Coskun Sahin, CTO, Avea (Turkey)
Monther Haddad, Regional Director ‐ Mobile
Networks, du (UAE)
David Court, Spectrum Advisor,
Telecommunica ons Regulatory Authority
Bahrain
Nikos Babalis, Chief Network Officer, Wind
Hellas (Greece)
Jamal Abdullah Hassan, RF Planning &
Op misa on Director, Korek Telecom (Iraq)
Mohammadreza Mohsenzadeh, South
Region Manager, Mobile Communica on
Company of Iran
Benefit from 3rd Annual Mobile Network Optimisation Eurasia 2012 by: Eshmambet Amatov, Execu ve Director of
Strategic Development, OJSC KyrgyzTeleCom
(Kyrgyzstan)
 Learning how to maximise 2G network capacity and integrate 2G and 3G networks
Farhan Khan, Na onal Op misa on Manager,
 Analysing alterna ve solu ons for reducing OPEX and op mising CAPEX MTN‐Irancell (Iran)
 Understanding how to u lise op misa on tools to deliver QoS and QoE Yilmaz Celik, RN Op misa on Specialist,
Turkcell (Turkey)
 Examining how to deploy next genera on technology and prepare for network evolu on
 Networking with pioneers in mobile network op misa on through their exclusive case studies Zafer Genc, RAN Central Op miza on
Manager, Avea (Turkey)
Silver sponsor: Exhibitor: Media partners: Researched and developed by:
Tel: +971 4 364 2975 Fax: +971 4 363 1938 Email: enquiry@iqpc.ae www.mobilenetworksturkey.com

2. ABOUT THE EVENT
Dear Colleague, Sponsorship and exhibition opportunities are now open!
Sponsoring this event will posi on your company as a thought‐leader and will provide a
hard‐to‐a ain blend of branding, posi oning, associa on and face‐to‐face interac on
With rapidly growing usage of smart devices and services, mobile operators are looking to
with the decision makers that ma er. Various sponsorship and branding opportuni es
expand and upgrade their networks to maximise their efficiency and provide be er
are available at our conference, including:
customer experience.
 Chairing the summit  Evening social events
The 3rd Annual Mobile Network Op misa on Eurasia Summit, taking place on 25 ‐ 26
September 2012 in Istanbul, Turkey will address the key challenges the mobile operators in  Leading a presenta on during the  Luncheon sponsorship
the region are facing and will bring local and interna onal experts to share their knowledge summit
 Exhibi ng
and experience through keynote presenta ons, panel discussions and industry case studies.
 Leading a workshop
 Registra on sponsorship
 Join Igor Ereschenko, Head of RAN Planning Department, Kyivstar and Yigit Berktas,
 Associa on sponsorship
CTO, Bakcell in “Examining current network performance benchmarks to meet  Lanyard sponsorship
expecta ons of QoE”
 Explore how to “Minimise 2G conges on and prepare for 3G network upgrade” with
Jamal Abdullah Hassan, RF Planning & Op misa on Director, Korek Telecom
 Get insights into how to “Op mise mobile radio networks end to end” with Nikos
Babalis, Chief Network Officer, Wind Hellas
Make sure you secure your seat at this leading telecoms event to be the first to know about
innova ons, leading ini a ves and technology advancements that help you drive your
organisa onal success!
For sponsorship and branding opportuni es, call +971 4 360 2800 or email sponsorship@iqpc.ae
Kind regards,
Who you will meet:
Tanya Sydorenko
VP/ Director/GM/Engineer of:
Conference Director CTO, VP/Head/Director/Manager of:
Mobile Network Op misa on Eurasia Summit
 RF/Radio Frequency
 Network Planning  Radio Planning
 Network Op misa on  Radio Network
P.S. Special offers are available for group bookings!
 Network Quality  Radio Access
 Network Strategy  Mobile Networks
 Network Development  Network Performance
Tel: +971 4 364 2975 Fax: +971 4 363 1938 Email: enquiry@iqpc.ae www.mobilenetworksturkey.com

3. CONFERENCE AGENDA
08:00 Registra on and refreshments Tuesday, 25 September 2012
09:00 Chairperson’s opening remarks and speed‐
networking session  Understanding the impact of smartphone usage on compa bility, mul ‐vendor approach and innova ve
network performance op misa on solu ons.
Enhancing network efficiency through 2G and 3G network  Managing network quality to meet growing
Nikos Babalis, Chief Network Officer, Wind Hellas
op misa on tools consumer demands and deliver high QoS and QoE
Monther Haddad, Regional Director ‐ Mobile Networks, du
 Developing alterna ve strategies to reduce OPEX
Coskun Sahin, CTO, Avea
09:20 Integra ng 2G and 3G to handle the smartphone and CAPEX and op mise user experience
data load and enhance network opera onal efficiency
15:10 A ernoon tea break
 Simplifying architecture through integra on of 2G and 12:30 Networking lunch
3G to improve network performance
Building blocks for posi ve customer experience on your
 Managing traffic between network layers to ensure 13:30 The role of network planning in the rollout of
network
their effec ve co‐existence be er networks
 Overcoming complexity while modernising networks to  Evolu on of RAN technologies and impact of
15:30 Panel discussion: Examining current network
protect investments and reduce opera onal costs network planning prac ce
performance benchmarks to meet expecta ons of QoE
 Analysing the ROI of planning best prac ces
It is a cri cal challenge to increase compe veness through
Monther Haddad, Regional Director ‐ Mobile Networks, du  Forecas ng the future of network planning
ongoing opera onal excellence. This panel discussion will
look into moving from network‐centric to service‐centric
10:00 [Case study] Dealing with regulatory requirements Bernard Breton, Chief Opera ng & Strategy Officer,
Mentum KPIs and KQIs that shi the metrics from measuring the
while op mising 2G networks
network to those measuring services and experience.
14:00 Op mising mobile radio networks end to end
Mohammadreza Mohsenzadeh, South Region Manager,
Igor Ereschenko, Head of RAN Planning Department,
Mobile Communica on Company of Iran  Ensuring service con nuity through smooth
Kyivstar
migra on from legacy to new infrastructure
Yigit Berktas, CTO, Bakcell
10:40 Networking coffee break  Improving mobile data throughput by op mising
Farhan Khan, Na onal Op misa on Manager, MTN‐Irancell
clusters in a coherent and customer centric fashion
11:10 [Case study] Minimising 2G conges on and preparing  Simplifying network configura on to minimise 16:00 Op mising network quality and user experience to
for 3G network upgrade opera onal costs increase customer sa sfac on and decrease churn
 Looking at alterna ve solu ons to manage traffic  Op mising backhauling to ensure a scalable and  Assessing network challenges brought by bandwidth
streams and improve QoS efficient IP bitpipe growth to ensure that the network is opera ng to its
 Evalua ng exis ng performance management
maximum efficiency
mechanisms to u lise capacity of exis ng 2G networks Nikos Babalis, Chief Network Officer, Wind Hellas
 Enabling a faster response to performance issues
 Developing strategies for effec ve 2G offload to through op misa on tools to deliver QoS
maximise investment on 2G and 3G 14:40 Panel discussion: Dealing with complexi es while
 U lising performance measurement and tes ng tools to
integra ng exis ng networks with next genera on
support ongoing service assurance
Jamal Abdullah Hassan, RF Planning & Op misa on networks
Director, Korek Telecom As networks are becoming more complex, integra on of
Eshmambet Amatov, Execu ve Director of Strategic
technologies and systems is more important than ever
Development, OJSC KyrgyzTeleCom
11:50 Op misa on models: Emerging trends and to drive your network performance bo omline and
opportuni es in the Caspian Region, Turkey, Eastern eliminate problema c areas. This panel discussion will 16:40 Chairperson’s closing remarks
Europe and Russia address the most crucial issues of technology 16:50 End of conference day one

4. CONFERENCE AGENDA
08:30 Registra on and refreshments Wednesday, 26 September 2012  Choosing the right partners to put op misa on
09:00 Chairpersons opening remarks
strategies in prac ce
Moving from trials to successful implementa on of 3G  Analysing LTE deployment globally to  U lising managed services and outsourcing as
and 4G networks understand adop on models in local reali es cri cal business tools to reduce OPEX and op mise
 Preparing your network to support 4G CAPEX
09:10 Deploying a self‐organising network (SON) to broadband services to improve user  Managing risk through external resources to
simplify network opera ons and manage its own experience and gain new revenue minimise expenditures
resources opportuni es
 Analysing the impact of SON on networks to develop  Deploying LTE features in your network to Farhan Khan, Na onal Op misa on Manager, MTN‐
new business models and opportuni es for ensure smooth migra on to next genera on Irancell
operators in a mobile environment systems
 Deploying virtual terminals to manage complex 14:00 Enhancing internal human resources to
networks efficiently 11:40 Evalua ng the current status of 3G/HSPA/ maximise network op misa on process success
 Mee ng increased data traffic demands through HSDPA deployment to forecast demand for high  Understanding the importance of keeping your staff
effec ve implementa on of SON speed data services up to date with technology to drive effec ve
 Reducing OPEX spend and improving opera onal  Reviewing the effec veness of deployment op misa on processes
efficiency through automa on and mul ‐vendor OSS strategies currently implemented in the  Inves ng in internal team development and training
(opera ng support system) markets to iden fy successful business models, to maximise their exper se
costs and mescales  Managing the technical teams while restructuring
Roberto Minerva, Head of Innova on Lab, Telecom  Determining op mal strategy to improve internal departments
Italia quality of services offered on 3G/HSPA/HSDPA
networks while minimising the necessary Speaker to be confirmed, Avea
09:50 Open forum discussion: Legisla ve and network CAPEX
regulatory boundaries while planning on implemen ng  Defining transi on strategies to LTE to ensure 14:40 Analysing network sharing models to define
new technologies and data services a seamless service delivery business progress route and cost‐saving opportuni tes
This panel discussion will address the ho est issues that  Exploring network transforma on models to
mobile operators in different countries in the region are Yilmaz Celik, RN Op misa on Specialist, Turkcell improve business performance bo omline
facing, how they tackle regulatory limita ons and work  Evalua ng risks of sharing resources to build
with governmental authori es 12:20 Networking lunch appropriate strategies in the network sharing
system
David Court, Spectrum Advisor, Telecommunica ons  Managing the financial aspects of a network sharing
Regulatory Authority Bahrain Op mising internal & external resources to run partnership to build realis c expecta ons
effec ve op misa on and new roll‐outs
10:30 Networking coffee break 15:20 Chairperson’s closing remarks
13:20 [Case study] Best prac ces of developing 15:30 End of conference day two
11:00 Iden fying challenges and opportuni es for alterna ve partnerships and outsourcing models
th
implemen ng 4 genera on networks to reduce costs of op misa on

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