Your speech is amazing. As you look out at the audience, they are on the edge of their seats; they’re nodding, and engrossed in every word that you say. You’re about out of time and you need to wrap it up, so you say: • “Who has questions for me?” • “Well, that's all I have for you." • "Thanks for your time." • Rambling until time runs out and sprinting off stage. • “Buy my stuff.” If you ever ended your presentation with one of these statements, then you’ve done it. You’ve blown your close. The conclusion is the most valuable real estate in any speech. Why? Your audience remembers MOST what they hear LAST. Social psychologists call this "The Recency Effect." And because of this psychological gem, you need to write a conclusion that leaves a lasting impression. How do you do that? Read on. There are three parts to a conclusion that gets remembered and helps your message spread.

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