1. Looking Ahead Part 2: Search Engine Marketing

2. Web 2.0 The New Customer

3. Customers have a lot of choice: what to watch, where to get their media, and what brands to buy.

4. Consumers are blocking out ads and company messages

6. Advertising messages are seen as spam

8. Internet = User in Control

9. Who are these customers?

10. Demographics Younger, higher income, educated Statistics Canada 2006 Age 18-44 85% 45+ 50% Income < $86,000 61% $86,000+ 88% Education Secondary education only 49% Post-secondary education 80%

11. Time Spent Online Per Week Ipsos Reid 2005

12. Online Activities Ipsos Read 2006

14. Offline Shopping Influenced by the Internet (Canada, April 2006) J.C Williams

15. And we they are more connected then ever before…

17. How do we reach these customers?

21. Canada has some of the most active Internet searchers on the planet, yet Canadian marketers are slower than their counterparts abroad to latch onto search. Strategy Magazine 2008

23. Search Engine Marketing

24. Search Behaviour: Golden Triangle

28. Search Engine Marketing

34. How Search Works

37. Title Tags

38. Content

39. URLs

40. Inbound Links

41. Universal Search

43. Adwords

45. 16% point increase in Brand Association when brand is in top sponsored and top organic results.

48. For copies of Looking Ahead (part 1 or 2) email me michellekostya at gmail dot com!