Secrets to LinkedIn Networking Success

Secrets to LinkedIn Networking
Success
© Web Media University 2013. All rights reserved.

 Official launch May 2003
 200+ Million Members
Worldwide
 2 New Users Every Second
 10 Million Endorsements
Daily
 2.7 Million Company Pages
 1.5 Million Groups
 Used by all Fortune 500
companies
LinkedIn Stats Review

 65% Male and 35%
Female
 Largest age group 35-44
 Operates in over 200
countries
 25% of new visitors come
from a mobile app
 90% of the users find the
site to be useful
 61% use LinkedIn as their
primary professional
network
LinkedIn Demographics
Credits: Amodiovaleria Verde

Search Engine Optimize your LinkedIn
Profile

Customize Your Headline
 Provide a list of powerful keywords you would like to show
up in search for
 Include benefits your company offers or your geographic
location if you serve a specific area

Customize Your URL
 LinkedIn gives you the option to customize your profile
URL. This provides better SEO, gives you an easy link you
can share and helps people find you easier.

Customize Your Contact Info
 Add your preferred contact email, Skype ID, phone, Twitter
username and 3 web links with custom descriptions

Use the Maximum Characters
Search engines like high word counts and lots of relevant
keywords. Use keyword rich descriptions to draw relevant
search engine traffic.
 Headline – 120 Characters
 Status Field – 140 Characters
 Summary – 2,000 Characters
 Company Name – 100 Characters
 Position (Job) Title – 100 Characters
 Position Description – 2,000 Characters
 Interests – 1,000 Characters
 Certifications, Projects, Organizations, Honors & Awards

Add Video, Images, Presentations etc.
Add a link or Upload
a file
 YouTube Videos
 Vimeo Videos
 SoundCloud Audio
 Pinterest Images
 SlideShare
Presentations
 Full list of providers

Request Recommendations
 Users with recommendations are 3x more likely to get
inquiries through LinkedIn searches
 Post these recommendations on your website

Promote Your Profile
 Add the LinkedIn
Button to your web
pages, email
newsletters and
signature line
 Wisestamp offers a
LinkedIn button and
over 15+ additional
social channel links
you can easily add to
your signature line

Register a Company Page
Company profiles rank high in Google search and it is
important to link it with your personal profile, and the
profiles of your employees

Create an Industry Related Group
 Think about what type of
customer you want to attract
 Create a LinkedIn group that
would interest those people
 My best prospect is someone
who A) is considered an
entrepreneur B) would be
interested in learning more
about Social Media
Online Resource:
Web Media University Group

Promote Your Group
 Create an icon to represent
your group like my “E” for the
Entrepreneurs Advice Club
 Promote this icon along side
your other social media
channel icons
 It will generate curiosity and
you will find more people
joining your group

Join and Participate in Groups
 Maximum 50 groups
 Schedule relevant, weekly
blog posts into these
groups
 Segment group posting
strategy by targets:
teachers, local, fitness
enthusiasts etc.
 Follow thought leaders in
the group and/or your
competition to learn more

 Increase Connections
 Increase Company page
followers
 Increase blog subscribers
 Increase email subscribers
 Increase event registrations
 Increase website traffic
 Increase event registrations
 Increase sales
Step #1: Define Your Goals
What are your marketing goals?

Create Content Marketing Strategy
Posting strategy for each of
the following:
 LinkedIn Profile Status
Updates
 LinkedIn Company Page
Posts
 LinkedIn Group Posts
 Capture content ideas in
Excel to plan your strategy

Create Weekly Posting Theme
 Motivational “Mondays”
 Case Study “Tuesdays”
 Tools for Success
“Wednesday”
 Industry Tips “Thursday”
 Stop the Press “Friday”
 Shout out “Saturday”
 Testimonials “Sunday”
What weekly content strategy can you create?

Content Posting Ideas
 Events
 Testimonials
 Blog articles
 Blogs from Industry Leaders
 Industry Related Videos
 Motivational Quotes
 Industry Related Case Studies
 Press
 New Product Announcements
 Industry Strategies
 Industry Tools

Demonstrate Thought Leadership
 Go to Technorati and
keyword search for blogs
that provide content
related to your industry
 Pick the best blogs to post
through your channels
 Grab the RSS feed to
schedule posts
Technorati.com

Automate your Marketing Calendar
Schedule and Automate
your posting strategy
 LinkedIn Profile
 LinkedIn Groups
 Blog Feeds – post
every 6-12 hours
Monitor and Engage with
comments
 Create Keyword Alerts
for engaging with
targeted Conversations
SendSocialMedia.com

Endorse your Connections
 Endorse your
connections and get
endorsed
 Gives you visibility
to your connection
as an alert when you
sign in
 Build credibility for
your profile
 Endorsements
appears as status
updates for greater
exposure

Grow Your Network Fast
 Go to the Groups
Directory and search for
“LIONS” or Open
Networkers
 Post that you are an
Open Networker
 The more connections
you have and can stay
in front of the better
your rate of success

Download LinkedIn Mobile App
 LinkedIn supports the iPad,
iPhone, BlackBerry, Android and
Windows Phones
 Get updates, and share your
status – all while on the go
LinkedIn Mobile App

Amazing Limited Time Offer!
Free 7 Day Campus Tour of Web Media University!

Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
http://www.WebMediaUniversity.com
Phone: 877-224-0478
contactus@webmediauniversity.com

Secrets to LinkedIn Networking Success

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