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April Fools: Funny or Die (April 2011)
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2. Timeliness: By moving quickly to produce this content only two weeks after the video became massively popular, “Funny or Die” took advantage of the singer’s relevance. And Rebecca Black was able to contribute to the joke while she is still a hot topic of conversation.
3. Depth: “Funny or Die” didn’t just change their home page; they actually produced 5 – 10 videos and images around the song. The depth of the joke encouraged users to spend time on the site and share with friends.