Presented at the Florida Festival & Events Association on 8/1/13. Live Social Media Integration at events explores best practices on content strategy, case studies and event technology / decor solutions on how to handle your social media successfully as your event is happening.
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A Pin to Win contest relies on a clever content strategy that is both fun and well aligned with your brand’s mission. The way it works is that you ask people to create boards surrounding a question or a prediction or a hypothetical scenario. AMC Theatres, for example, asked people to create a board titled ‘My Oscar Picks’ and pin their winner predictions in each category. If your target demographic is entrepreneurs, you could as people to create an ‘Entrepreneur Power Team’ and pin a fictional power team including CEO, CFO, CTO & CMO from both present day and historical figures.
Facebook: Get Ugly & Problem SolveSince the launch of Facebook’s Edgerank and the weight it assigns photos, ranking them higher than text based posts, Facebook is skewing towards becoming a much more photo centric platform. Use this to your advantage by launching a photo contest and asking fans to post a photo on your page. There are 100s of different types of photos you can ask for, here are 32 contest ideas to browse. Consider framing the contest to showcase how your brand relieves your customer’s pain points. If you sell patio furniture, for example, ask fans to post a photo of their ugly patio, or if you’re an online based service company such as a design studio, ask fans to post a screen shot of the website page they think needs the biggest makeover. These types of ask let you connect with customers and take a peek into their personal lives. Each entry, by the very nature of the contest is a potential customer – who came to you! Reward the winners but make sure to develop a follow up strategy to follow up and nurture relationships with everyone that entered. BEWARE: Facebook has a very specific contest rules and regulations – make sure you understand these rules to ensure a kosher contest!
Take a page from KFC’s social media handbook. Back in 2012 they launched a very simple ‘creative answer’ twitter contest and received over 2,800 tweets from people explaining in 140 characters or less, why they deserved a 20,000 scholarship. The entry had to include the hashtag #KFCScholar. Think carefully about who you’re trying to target with your contest, obviously KFC was looking to reach college students, and what kind of question and prize would be the most attractive to that audience. Are you trying to reach moms of newborns? Think about where that target demographics’ biggest pain point is and what you could do to help ease it – the power lies in the pain.
With an easy swipe at one of the stations users can share their experience with their friends online on Facebook, Twitter, Foursquare or any other supported social network, check-in at your venue, like content, get connected with new friends or receive information in their email inbox.
With an easy swipe at one of the stations users can share their experience with their friends online on Facebook, Twitter, Foursquare or any other supported social network, check-in at your venue, like content, get connected with new friends or receive information in their email inbox.