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Introduction to Social Media
    For Centers for Independent Living

           Presented by Michele Martin
Objectives
• Define social media
• Look at how organizations use it
• Define some key principles for using
  social media
• Discuss how these principles apply to
  CILs
The Numbers
50% of adults online have a MySpace profile


22% of adults online have a Facebook profile

In August 08, 23.7 million people visited

 64.7 million upload photos to Flickr

Twitter grew 753% in 2008 to 4.5 million users
Individuals with disabilties. . .
• Spend twice as much     • More likely to report
  time online (20 hrs.      they are more
  vs. 10 hrs)               connected (44% vs.
                            38%)
• More likely to report
  Internet has            • More likely to report
  improved quality of       they are able to reach
  life (48% vs. 27%)        out to people with
                            similar interests (42%
• More likely to report     vs. 30%)
  that they are better
  informed (52% vs.       Source: Harris Interactive, 2000
  39%)
Social media helps people. . .
 • Find and share
   quality information

 • Connect to others
   who share their
   interests

 • Have conversations

 • Work
   collaboratively
Social media helps organizations. . .


  • Listen                  • Build community
  • Participate in online   • Raise money
    conversations
                            • Provide inexpensive
  • Tell their stories        professional
                              development
  • Create awareness
Social Media is NOT. . .
Social Media is . . .
http://www.flickr.com/photos/eye2eye/50892860/
And . . .
http://www.flickr.com/photos/furiousgeorge81/177926979/
And . . .
http://www.flickr.com/photos/markop/2523825358/
And . . .
http://www.flickr.com/photos/ocs_camp/2171492103/
Powered by . . . .
How is Social Media Being Used?
Listening
Participating
Storytelling
http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
Generating “Buzz”
Calls to Action
Community Building
Fundraising
Professional Development
http://www.flickr.com/photos/tojosan/181249465/
What are the “Rules?”
Social Media is NOT. . .
http://www.flickr.com/photos/archiemcphee/3074742967/
Social Media IS. . .
http://www.flickr.com/photos/nyki_m/2702325486/
Social Media is NOT. . .
http://www.flickr.com/photos/89927155@N00/3427459604/
Social Media is . . .
http://www.flickr.com/photos/lincolnblues/1443915052/
Social Media is Not. . .
http://www.flickr.com/photos/rtarga/223776150/
Social Media Is. . .
http://www.flickr.com/photos/dalydose/324264361/
Social Media is Not. . .
http://www.flickr.com/photos/robino/511879296/
Social Media Is. . .
http://www.flickr.com/photos/grantmac/2639135945/
Social Media is Not. . .
http://www.flickr.com/photos/fixe/3202648604/
Social Media Is. . .
http://www.flickr.com/photos/joelmarkwitt/2987625115/
In this new world
http://www.flickr.com/photos/will-lion/2645808133/
In this new world
http://www.flickr.com/photos/phauly/35555985/




         Trust is about
         relationships,
         not “experts”
In this new world

   People use
 social media
  to fund and
create change
We need to be. . .
http://www.flickr.com/photos/criminalintent/89026773/
And . . .
http://www.flickr.com/photos/laughingbuddhaz/2535461271/
And . . .
http://www.flickr.com/photos/jakescreations/99576154/
Now let’s explore!
Resources

• WeAreMedia.org: The Social Media Starter Kit for
  Nonprofits

  http://www.wearemedia.org/
• Social Media for Nonprofits by Primal Media
  http://www.slideshare.net/PrimalMedia/
  social-media-non-profits

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