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FEI social media strategy

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Michele Harman
Michele Harman

Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.

Marketing
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FEI Social Media Strategy Objectives Goals Strategy Tactics
Objectives Goals Strategy Tactics  Brand Awareness General Brand Building Main Objectives of Social Media  Engagement Brand Equity & Trust
Objectives Goals Strategy Tactics  Brand Awareness General Brand Building Main Objectives & Goals of Social Media  Engagement Brand Equity & Trust GoalsGoals  Encourage people to be fans of nanotech & microscopy  Spark interest & curiosity  Focus on customers  Cultivate relationships  Support loyalty
Objectives Goals Strategy Tactics Social Media Strategy  Educate, inform and create excitement about nanotechnology / microscopy  Celebrate and showcase customer discoveries and achievements  Maximize Reach, Participation, and Interaction with social media fans Primary Channels Utilized: LinkedIn Facebook YouTube Pinterest Secondary Channels: Twitter Flickr
Objectives Goals Strategy Tactics Tactic Social Media Channels Purpose / Benefit Add Image contest images to FB album and put on Pinterest Boards • General brand building & awareness • Shareable content • SEO & Maximize Reach Educational Infographics • Educate & Create interest • Shareable content • Brand building & awareness Contests / Giveaways Quizzes Polls • Encourage participation and interaction with fans • Build brand awareness & loyalty FB Advertising & Sponsored Posts • Build audience • Increase likes • Brand building & awareness
Objectives Goals Strategy Tactics Tactic Social Media Channels Purpose / Benefit Video Albums (from YouTube) on Facebook • Maximize Reach & social interactions • General brand building & awareness Industry/Business-Unit specific articles • Brand Equity / thought leadership • Build presence & authority • Content that resonates with customers / industry “Featured Customer” posts • Support customer relationship & loyalty • Focus on / Showcase customer discoveries & achievements Sponsored Updates and Ads • Engagement • Drive targeted traffic to campaign pages

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FEI social media strategy

  • 1. FEI Social Media Strategy Objectives Goals Strategy Tactics
  • 2. Objectives Goals Strategy Tactics  Brand Awareness General Brand Building Main Objectives of Social Media  Engagement Brand Equity & Trust
  • 3. Objectives Goals Strategy Tactics  Brand Awareness General Brand Building Main Objectives & Goals of Social Media  Engagement Brand Equity & Trust GoalsGoals  Encourage people to be fans of nanotech & microscopy  Spark interest & curiosity  Focus on customers  Cultivate relationships  Support loyalty
  • 4. Objectives Goals Strategy Tactics Social Media Strategy  Educate, inform and create excitement about nanotechnology / microscopy  Celebrate and showcase customer discoveries and achievements  Maximize Reach, Participation, and Interaction with social media fans Primary Channels Utilized: LinkedIn Facebook YouTube Pinterest Secondary Channels: Twitter Flickr
  • 5. Objectives Goals Strategy Tactics Tactic Social Media Channels Purpose / Benefit Add Image contest images to FB album and put on Pinterest Boards • General brand building & awareness • Shareable content • SEO & Maximize Reach Educational Infographics • Educate & Create interest • Shareable content • Brand building & awareness Contests / Giveaways Quizzes Polls • Encourage participation and interaction with fans • Build brand awareness & loyalty FB Advertising & Sponsored Posts • Build audience • Increase likes • Brand building & awareness
  • 6. Objectives Goals Strategy Tactics Tactic Social Media Channels Purpose / Benefit Video Albums (from YouTube) on Facebook • Maximize Reach & social interactions • General brand building & awareness Industry/Business-Unit specific articles • Brand Equity / thought leadership • Build presence & authority • Content that resonates with customers / industry “Featured Customer” posts • Support customer relationship & loyalty • Focus on / Showcase customer discoveries & achievements Sponsored Updates and Ads • Engagement • Drive targeted traffic to campaign pages