Emerging Opportunities in the Credit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer Trends” is the result of extensive research into the Financial Services industry covering the credit card market in Bulgaria. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of credit cards in Bulgaria. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Bulgarian cards and payment industry.
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Emerging Opportunities in the Credit Card Market in Bulgaria
1. Emerging Opportunities in the Credit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer
Trends
Synopsis
The report provides market analysis, information and insights into Bulgaria’s cards and payments
market, including:
Current and forecast values of Bulgaria’s cards and payments industry includes credit cards
Comprehensive analysis of the industry’s market attractiveness and future growth areas Detailed
analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various bankers
and other institutions in the market Comprehensive analysis of consumer attitudes and their buying
preferences for cards Competitive landscape of Bulgaria’s cards and payments industry
Summary
Emerging Opportunities in the Credit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer
Trends” is the result of extensive research into the Financial Services industry covering the credit card
market in Bulgaria. The report provides insights on emerging consumer attitudes and market trends, and also
provides market size and growth potential by number of cards, transaction value and transaction volume of
credit cards in Bulgaria. This report also includes competitive landscape, industry dynamics and strategies
adopted by the key competitors in the Bulgarian cards and payment industry.
Scope
This report provides a comprehensive analysis of Bulgaria’s cards and payments industry. It provides
current values for Bulgaria’s cards and payments industry for 2012 and forecast figures for 2017. It
details the different macroeconomic, infrastructural, consumer and business drivers affecting
Bulgaria’s cards and payments industry. It details the marketing strategies used by various bankers and
other institutions. It profiles the major banks in Bulgaria’s cards and payments industry.
Reasons To Buy
Make strategic business decisions using historic and forecast market data related to Bulgaria’s cards
and payments industry and each market within it. Understand the key market trends and growth opportunities
within Bulgaria’s cards and payments industry. Assess the competitive dynamics in Bulgaria’s
cards and payments industry. Gain insights into the marketing strategies used for selling various types of cards
in Bulgaria.
Key Highlights
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table Of Content
1 Introduction
1.1 What Is This Report About?
1.2 Definitions
Emerging Opportunities in the Credit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer Trends
2. 2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry
3 Analysis Of Bulgaria’s Cards And Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing Number Of Atms And Pos Terminals
3.1.2 Emergence Of Contactless And Nfc Technology
3.1.3 Growing Number Of Internet Users
3.1.4 Introduction Of Single Euro Payments Area (sepa)
3.2 Business Drivers
3.2.1 Virtual Payment Cards
3.2.2 Growing Outbound Leisure Travel
3.3 Macroeconomic Fundamentals
3.3.1 Stable Gdp Growth
3.3.2 Declining Inflation
3.4 Regulatory Framework
3.4.1 Payment Instruments’ Regulations
3.4.2 Sepa Cards Framework
3.4.3 International Bank Account Number (iban)
3.4.4 Money Laundering
4 Emerging Consumer Attitudes And Trends
4.1 Industry Segmentation And Targeting
4.1.1 Retail Segment
4.1.2 Corporate Segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience
4.3 Online Buying Behavior
4.4 Preferred Payment Methods
5 Competitive Landscape And Industry Dynamics
5.1 Industry Share Analysis By Payment Channels
5.1.1 Overview Of Payment Channels
5.1.2 Credit Transfer
5.1.3 Card Payments
5.1.4 Direct Debit
5.2 Credit Cards Category Share
5.2.1 By Bank
5.2.2 By Scheme
Emerging Opportunities in the Credit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer Trends
3. 6 Strategies Adopted By Key Operators
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Credit Cards
6.3 Credit Cards Category Size And Forecast
6.3.1 Analysis By Number Of Cards
6.3.2 Analysis By Transaction Value
6.3.3 Analysis By Transaction Volume
6.3.4 Other Key Performance Indicators
7 Size And Growth Potential Of The Card Payments Channel
7.1 Channel Share Analysis By Card Category
7.2 Size And Forecast Of The Card Payments Channel
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Credit Cards Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
8 Company Profiles, Products And Marketing Strategies
8.1 Unicredit Bulbank
8.1.1 Strategies
8.1.2 Credit Cards Offered
8.1.3 Debit Cards Offered
8.2 Dsk Bank
8.2.1 Strategies
8.2.2 Credit Cards Offered
8.2.3 Debit Cards Offered
8.3 First Investment Bank
8.3.1 Strategies
8.3.2 Credit Cards Offered
8.3.3 Debit Cards Offered
9 Appendix
9.1 Methodology
Emerging Opportunities in the Credit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer Trends
4. 9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer
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Emerging Opportunities in the Credit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer Trends