Cruising is one of the fastest-growing industries in the travel and tourism sector. The market continued to grow during the economic recession outperforming the rest of the holiday sector. In the past, cruising was seen as the preserve of the elderly, rich and famous. Today the number of cruise passengers is growing steadily and the industry has introduced products aimed at a wide range of customers, including families, young people and groups.
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Global Cruise Market Report: 2013 Edition:Latest Industry Size Research Report
1. Global Cruise Market Report: 2013 Edition
Cruising is one of the fastest-growing industries in the travel and tourism sector. The market continued to
grow during the economic recession outperforming the rest of the holiday sector. In the past, cruising was seen
as the preserve of the elderly, rich and famous. Today the number of cruise passengers is growing steadily and
the industry has introduced products aimed at a wide range of customers, including families, young people and
groups. Prices for many cruise products are declining with increase in competition among major tour
operators. The market offers a wide variety of job opportunities to people from all backgrounds. Cruising
tends to be more popular among consumers aged 55-64.
The largest cruise market is North America, followed by Europe and developing regions. In terms of growth,
the number of passengers is increasing more rapidly in Europe in comparison with North America. Germany is
the fastest growing cruise market in the world. Major cruising companies are increasingly setting their sights
on emerging Asian markets, as growth in market demand and improving infrastructure continues to position
Asia as a potential growth market in the cruise industry.
The present report offers a comprehensive analysis of the worldwide cruise market. The competition in the
global cruise market is intense with few large players viz. Carnival Corporation, Royal Caribbean Cruises and
Norwegian Cruise Lines. The competitive landscape of the global and regional cruise markets, along with the
company profiles of the leading players are discussed in detail.
The key trends observed within the industry including rapidly evolving shipboard innovations, increasing
technological innovation, big brand entertainment and expansion of facilities for disabled people. However,
the industry remains threatened by certain challenges which include impact of global economic condition, acts
of piracy and adverse incidents involving cruise ships. The major factors which will contribute in the growth
of the industry include low penetration and rising employment rates.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we
have predicted the future growth of the industry. We employed various significant variables that have an
impact on this industry and created regression models with SPSS Base to determine the future direction of the
industry. Before deploying the regression model, the relationship between several independent or predictor
variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and
tests.
table Of Content
1. Cruise Market
1.1 Introduction
1.2 Supply Chain Analysis
2. Global Cruise Industry
Global Cruise Market Report: 2013 Edition
2. market Revenues
passenger Growth
market Penetration
regional Breakdown
3. North American Cruise Market
3.1 Overview
market Revenues
passenger Growth
regional Breakdown
3.2 Economic Impact Of Cruise Industry
total Economic Impact
direct Economic Impact
total Output Generated
3.3 Regional Markets
3.3.1 The United States
embarkations By Port
regional Breakdown
demographic Trends
3.4 Prevailing Trends
cruise Capacity By Destination
4. European Cruise Market
4.1 Overview
passenger Growth
Global Cruise Market Report: 2013 Edition
3. regional Breakdown
embarkations By Port
4.2 Economic Impact Of Cruise Industry
total Economic Impact
direct Economic Impact
total Output Generated
4.3 Regional Markets
4.3.1 The United Kingdom
passenger Growth
regional Breakdown
demographic Trends
4.3.2 Germany
passenger Growth
share By Destination
4.3.3 Italy
passenger Growth
share By Destination
4.3.4 Spain
passenger Growth
share By Destination
4.3.5 France
Global Cruise Market Report: 2013 Edition
4. passenger Growth
share By Destination
4.3.6 Rest Of The Europe
5. Emerging Cruise Markets
5.1 Asia Pacific
passenger Growth
supply Growth
5.2 Australia
passenger Growth
regional Breakdown
share By Destination
key Trends
5.3 New Zealand
passenger Growth
regional Breakdown
share By Destination
6. Market Dynamics
6.1 Major Trends
6.1.1 Rapidly Evolving Shipboard Innovations
6.1.2 Increasing Technological Innovation
6.1.3 Big Brand Entertainment
6.1.4 Expansion Of Facilities For Disabled People
6.2 Growth Drivers
6.2.1 Low Penetration Worldwide
6.2.2 Growing Global Economy
Global Cruise Market Report: 2013 Edition
5. 6.2.3 Rising Employment Rates
6.3 Key Challenges
6.3.1 Impact Of Global Economic Condition
6.3.2 Acts Of Piracy
6.3.3 Adverse Incidents Involving Cruise Ships
7. Competitive Landscape
7.1 Global
7.2 North America
7.3 Europe
7.4 Asia/pacific
8. Company Profiles
8.1 Carnival Corporation & Plc (ccl)
8.1.1 Business Description
8.1.2 Financial Highlights
8.1.3 Business Strategies
8.2 Royal Caribbean Cruises Ltd. (rcl)
8.2.1 Business Description
8.2.2 Financial Highlights
8.2.3 Business Strategies
8.3 Norwegian Cruise Lines (ncl)
8.3.1 Business Description
8.3.2 Financial Highlights
8.3.3 Business Strategies
9. Market Outlook
9.1 Market Forecast
9.2 Forecast Methodology
9.2.1 Dependent And Independent Variables
9.2.2 Correlation Analysis
9.2.3 Regression Analysis
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Global Cruise Market Report: 2013 Edition