2. You are either building or
destroying value!
• You invest in the business and need to
quantify the returns
3. This is absolutely key
“The purpose of a business is to create
and keep a customer”
AND
“There is only one profit centre and
that is the customer.”
Thank you Peter
Drucker
4. Activity must be directed towards building customer value
Activity based costing
Will provide basis for
Lifetime Value tracking
– we have Acorn
Financial Solutions to
create the models
5. The steps to deliver value within the
organization
Vision Strategy Engage Implement Deliver Measure
6. Because this is the outcome you want
The required outcome – that leads to
increased value for all stakeholders
7. The more for less model
Acquire new and more profitable customers
Direct Increase revenue and profitability from existing customers
Revenue Impact
Sustained Competitive Competitive
Increase customer loyalty and increase relationship durations
Increase
Revenues
Return on Increase brand value and align with customer experience
Customer
Relationships Indirect Unify customer experience across touchpoints
($) Revenue Impact
Advantage
Match experience promised with experience received
Increase Profitability
Improve productivity and ROI in marketing, sales and service
Investment in Direct Cost
Customer Reduce overall costs of customer acquisition and retention
Relationships Reduction
Simplify processes and technology infrastructure
($) Reduce
($)
Costs Decrease time to market for new products and services
Indirect Cost Reduce frictional costs of transactions
Reduction
Reduce fulfilment errors
want to “Sell more for less cost?”
11. The High Performance Organization Model
Vision &
Purpose
Customer Leadership
Alignment/
Strategies
Interdependencies
Processes Values &
& Belief
Structure
12. Building a High Performance Working
Environment
Organization
/ Structure
Key inputs Key outputs
Customer
Technology Financial &
Alignment
Org Measurement & Market
Vision Performance
Goals Performance
KPI’s
Projects Recruitment
& Change &
Man. Human Cap
Dev.
13. Aligning and optimizing the operating
framework & infrastructure
Knowledge Logistics/
Finance HR Management
Technology
Operations
Research & Channel
Development
Product
Development
Marketing
&
Sales Service
Management
….To create and deliver VALUE
20. Learning & Development Centre -
knowledgebase
Learning and Development Center is
a state-of-the-art platform delivering
powerful and effective learner
resources that increase enterprise
performance.
Learning & development on
the desktop – measure
performance changes via the
More than 100 best practice online tools
guides, plus workbooks
21. Moments of truth mapping
Creating New Experiences - Virgin Atlantic
Moments of Getting to the Check-In Comfort until In-Flight Comfort Arrival Getting to
Truth airport Flight Destination
Feelings • Stressful • Long, frustrating • Want/need to w ork • Planes are • Unkempt • Traffic
lines uncomfortable by
• Complicate • Want/need to relax • Unshow ered • Unfamiliar place
nature
• Unnecessary
• Parking • Clothes a mess
(only necessary • Long-time spent in
• Lugging to the air line) a seat
• Boredom
C u s t om e r E x pe r i e n ce
Service • Transport to airport • “Drive-though” • Clubhouse w ith • Full-sleeper seats • Arrival valet • Chauffeured
provided check-in Internet access, delivery to
Solution • Mood lighting • 18 show ers
fax, library destination
• Dr iver handles • Airline know s w here
• Gradual daw n • Makeup & shave
luggage you are • Salon, messages, • Comfortable ride
beauty • Bar • Heated floors door-to-door
• Sound room, • You decide meals • Clothes pressed • Know ledgeable
driving range, • Hot & Cold local driver
skiing machine Breakfast
24. Coaching & mentoring “C Suite” from global
experts
Dr Costas Konis
Michael Walters
Neil Weston
These are samples from our very extensive
Database of consultants & associates
Naveed Syed