1. PRODUCT OVERVIEW
Data Enrichment for Eloqua
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Now available on the Eloqua AppCloud!

2. Consider
An organization with strong 50% of B2B leads come
data quality will realize nearly from the web and through
70% more revenue than registration forms.
that with average data quality. - SiriusDecisions
- SiriusDecisions
88% of buyers admitted to Reducing a form from 11
giving incorrect profile fields to 4 results in 160%
information on registration more form completions.
forms. - Imaginary Landscape
- Janrain and Blue Research
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3. Does this sound like you?
“My records lack “Because of missing
context for targeted fields, I don’t have
messaging and lead enough data to score
nurturing.” and route leads.”
“My sales team is
unable to reach
“Our web form
leads by phone.”
conversion could be
better.”
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4. NetProspex Data Enrichment for Eloqua
Append and normalize contact and company
data
• Faster lead scoring and segmenting
• Better conversion with shorter forms
• Efficient sales follow up Millions of
verified
records in
the cloud
“The NetProspex Data
Enrichment connector for
Eloqua gives our lead scoring
and segmentation a boost by
adding key contact and
company information to records
inKen Evans, Director of Demand
-
our Eloqua database, and in
Generation, Demandware
real-time to our form
submissions.”
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5. 5

6. Progressive Matching
Order of matching:
John 1. Email address
Smith
2. Contact name + domain
3. Contact name + company Person Match
Jsmith@Acme.com
ACME Inc.
4. Phone number
5. Domain
6. Company Name
Company Match
* When a person match can’t be made,
company data will be populated
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7. Data Available for Enrichment
Person Company
Information Information
 First Name  Name
 Last Name  Website
 Job Title  Domain
 Job Level  Industry
 Job Function  Revenue Range
 Email  Employee Count
 Postal Address  Postal Address
 Phone Number  Phone Number
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8. Why Choose NetProspex Data
Enrichment?
• A data partner you can trust
 Clean data verified by NetProspex CleneStepTM methodology
 Higher match rate with progressive matching algorithm
• Seamless Eloqua integration
 Easy to access and configure from within Eloqua
 Connector can be used across multiple programs and campaigns
• You are in control of your data
 Custom field mapping and multiple options of data reconciliation
 Process records from web forms or existing
programs/campaigns
• Easy setup and hosting
 20 minute setup!
 Secure and proven hosting, training, and ongoing support
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9. Appendix
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10. Setup Connector to Eloqua
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11. Add Connector to Campaign (or program)
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12. Quick Setup of the Account
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13. Configure Connector
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14. NetProspex is your B2B Data Services Partner
We can help you:
Analyze
Reveal insights for your current data
Cleanse & maintain
Fix, append & clean your marketing data
Make your data shine
Append critical information
Grow your database
Find targeted, net-new contacts
Arm your sales team
Provide targeted sales prospecting
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15. Our Customers
Demand generation marketers
and sales teams at companies of
all sizes
Clean data. Click or call. Email and phone. Tech insights.
We added targeted We delivered lists with We supplied verified We delivered contact
contacts to their Data Specialists on staff, phone and email data for decision
marketing database, or through our web prospect information makers at companies
and improved the based tool for for high-performing using specific
performance of their on-demand list pulls. lead generation technologies.
existing data. campaigns.
» 76% increase in » Secured 3-5 contacts » Cost savings & » Improved relevance
email deliverability per target company productivity increase with tech criteria
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16. CleneStepTM
the key to accurate data at NetProspex
Data Email Phone
1 algorithms
2 Verification
3 SocialVerify 4 Validation
TM
Screen: Removes hard bounces and Leverages social networks Ensures phone
- Incomplete records ensures email deliverability. to confirm company connectability.
- Duplicate records affiliation.
- Personal emails (i.e. gmail)
- Generic emails (i.e. info@)
Our Proprietary 3-D Verification
- Invalid postal addresses
- Invalid phone formats
- Potential spam traps
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17. PRODUCT OVERVIEW
Thank you
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Now available on the Eloqua AppCloud!