SlideShare a Scribd company logo
1 of 91
Promoting
the Arts with
Social Media
  Michael Powers
   June 1, 2012
      Copyright © 2012 Michael Powers
Michael
Powers
Interim Director of
Communications
         Copyright © 2012 Michael Powers
On the Web
• museyroom.com
• twitter.com/mjpowers
• www.slideshare.net/michaelpowers
• www.linkedin.com/in/mjpowers

                Copyright © 2012 Michael Powers
IUP on Social Media
  Facebook                              18,802 Fans

   Twitter                        2,465 Followers
                                  344,383 Views
  YouTube
                                  344 Subscribers
  LinkedIn                        1,599 Followers
             Copyright © 2012 Michael Powers
What I’ll Cover
1. Strategy: Why Social Media?
2. Tactics: How to Do Social Media
3. Measurement: Succeeding with
   Social Media
             Copyright © 2012 Michael Powers
0   About You
    Copyright © 2012 Michael Powers
Who are you?


   Copyright © 2012 Michael Powers
How many of you
       use
 social media in
your personal life?
       Copyright © 2012 Michael Powers
How many of you
       use
social media for
  professional
    reasons?
     Copyright © 2012 Michael Powers
Strategy:

1              Why
             Social
            Media?
    Copyright © 2012 Michael Powers
It’s 2011 2012.
Do you have to be
 on social media?

      Copyright © 2012 Michael Powers
No, you don’t.


    Copyright © 2012 Michael Powers
(Despite what your
 board of directors
     tells you.)

       Copyright © 2012 Michael Powers
Yes, Social Media Is
                                   More than
  Facebook                       526,000,000
                                  active users
                                   More than
   Twitter                       140,000,000
                                  active users
                                   More than
  YouTube                        800,000,000
                              visitors per month
             Copyright © 2012 Michael Powers
Not
Everyon
e Uses
Social
Media
      Copyright © 2012 Michael Powers
Keep in Mind
• You don’t have to do it.
• You don’t have to do every social network
• Social media is not free—it takes time. It can
  take a lot of time.




                    Copyright © 2012 Michael Powers
If You Do It, Figure
1. What you really want to do
2. Who you need to talk to do that
3. If those people are on social media




                   Copyright © 2012 Michael Powers
What Do You Really
Want to Do?
• Get people to events?
• Find gigs?
• Sell paintings?
• Get feedback/inspiration?
• Reach out to more people?
                 Copyright © 2012 Michael Powers
You aren’t in the
  social media
    business

      Copyright © 2012 Michael Powers
Who Do You Need
  to Talk To?
  • How many?
  • How much will each contribute?
  • The 1,000 True Fan Theory:
    1,000 Fans × $100/year = $100,000

  http://www.kk.org/thetechnium/
             archives/
2008/03/1000_true_fans.php
                   Copyright © 2012 Michael Powers
Are They on Social
     Media?

      Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
Generations Online 2010:
Summary of Findings
 http://www.pewinternet.org/Infographics/2010/
 Generations-2010-Summary.aspx




                                                 Copyright © 2012 Michael Powers
IF...
• You think your potential fans are on social
  media

• You think you have the time
• Go for it.


                   Copyright © 2012 Michael Powers
Tactics:

2   How to Do
        Social
       Media
    Copyright © 2012 Michael Powers
Some Assumptions
• You have a computer
• You are online
• You can make or have someone make a
  website




                Copyright © 2012 Michael Powers
Preview of Part 2
Foundation: Your Website
Blogging
YouTube
Facebook
Twitter
Other Services, What’s Next
               Copyright © 2012 Michael Powers
Foundation: Your
    Website

     Copyright © 2012 Michael Powers
Foundation: Your
• Where do people go when they Google you?
• Where do they go when they hear about you
  on Twitter?

• Where do they go to get your whole story?


                  Copyright © 2012 Michael Powers
Foundation: Your
• Where do people go when they Google you?
• Where do they go when they hear about you
  on Twitter?

• Where do they go to get your whole story?
           Your Website
                  Copyright © 2012 Michael Powers
Hub and Spokes


              Website



 Others                                     Twitter


          Copyright © 2012 Michael Powers
Spokes
• Build one spoke at a time
• Learn one social network at a time
• Join and join in


                  Copyright © 2012 Michael Powers
Every Network Is
• Audiences have different goals
 • News? Friends? Jobs? Learning?
    Entertainment?
• Social conventions are different:
 • Twitter: share up to 22 times per day
 • Facebook: share 0-1 times per day
                  Copyright © 2012 Michael Powers
For All Networks
• Quality of relationships is often more
  important than number of followers.
• What’s more valuable:
 • 5,000 fans who have blocked your messages
    or
 • 1,000 who support you?
                   Copyright © 2012 Michael Powers
Always Remember
• You are making real relationships. It takes
  time and effort

• Don't just sell, sell, sell
• Share
 • Offer something of value: create it or share
    what others do

                    Copyright © 2012 Michael Powers
Always Remember
• Don’t become “spam” for your followers
• Post with the right frequency
• Converse: Talk and encourage conversation
• For second and later spokes: Use the same
  icon and username


                 Copyright © 2012 Michael Powers
Blogging


 Copyright © 2012 Michael Powers
Blogging
• A bit old school, but:
• Your blog can double as your website
• Blog posts give you something to share and
  talk about in other social media




                  Copyright © 2012 Michael Powers
But...
• To blog effectively, you need to be able to write
  things people want to read
• And you need to produce them regularly



                   Copyright © 2012 Michael Powers
If You Blog
• Start with a free service, like Wordpress.com
• Find, follow, and read similar blogs
• Link to and interact with those blogs
• Allow and respond to comments

                  Copyright © 2012 Michael Powers
Example: Do the
• Blog from Ethan Iverson,
  pianist for jazz trio The Bad
  Plus




                   Copyright © 2012 Michael Powers
What He Does
• Interviews with other musicians
• Analysis and criticism of music
• Responds to what similar blogs are doing
• Responds to comments from readers
  (monthly)
• No regular schedule, but 8-12 posts per month
                  Copyright © 2012 Michael Powers
YouTube


 Copyright © 2012 Michael Powers
Why YouTube?
• It’s free
• Makes it easy to get video on the web
• You can embed them on your own website
• They work on smart phones
• Give current fans something to share about you
• New fans can find you through your videos
                  Copyright © 2012 Michael Powers
YouTube Basics
• YouTube account is called a “channel”: it
  shows all of your uploaded videos




                  Copyright © 2012 Michael Powers
YouTube Basics
• Videos are limited to 10 minutes, 59 seconds
• Use iMovie or Windows Movie Maker
• Technical quality can be less than pro (but
  have good content)

• Don't violate copyright (YouTube notices
  copyrighted music)

• Fill out all the fields when you upload
                   Copyright © 2012 Michael Powers
What Videos Do
• How to do things
• Previews
• Performances
• Events (you can create a slideshow of pictures)

                  Copyright © 2012 Michael Powers
Examples
• United Breaks Guitars
• Baltimore Print Studio (on Vimeo)



                 Copyright © 2012 Michael Powers
Once you have
them, use those
 videos in other
  social media
     venues
     Copyright © 2012 Michael Powers
Facebook


  Copyright © 2012 Michael Powers
Make a Page
• Don’t use your own profile
• Don’t make a group
• Pages are meant for
  promotion:
 • www.facebook.com/pages/
    create.php

                  Copyright © 2012 Michael Powers
Why a Page?
• Profile                             • Groups
 • Limited to 5,000                    • Meant for sharing
   friends                                        amongst a group.

 • Does not provide                        • Members get tons
   in depth stats                                 of (annoying)
                                                  notifications


                    Copyright © 2012 Michael Powers
Setting Up Your
• Fill out all the slots
• Your page name is permanent after you reach
  100 fans

• You can choose a URL after 25 fans
• Add some pictures

                  Copyright © 2012 Michael Powers
What to Post
• Your own content                  • Ask questions,
                                           answer questions
 • Performances
 • Photographs                      • Content people can
                                           use (how-tos can
    (people can tag
                                           work great)
    friends)

• Videos (including                 • What do people
                                           read? Check your
  YouTube)
                                           stats
                  Copyright © 2012 Michael Powers
What to Post:
• Event invites can be • You can create
  very insistent, so use                     events with your
  with care                                  Facebook page, but
                                             invites come from
• If you would send a                        you personally
  paper invite, go for it

• Use in addition to
  other means

                    Copyright © 2012 Michael Powers
How Often to Post?
• According to DanZarrella.com
 • Post every other day
 • Saturday is a good day to post
 • So are mornings
• www.slideshare.net/HubSpot/the-science-of-
  timing

                 Copyright © 2012 Michael Powers
How Often to Post?
• According to DanZarrella.com
 • Post every other day
 • Saturday is a good day to post
 • So are mornings
• www.slideshare.net/HubSpot/the-science-of-
  timing

                 Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
See what works for
       you

      Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
Promote your page
• Mention it everywhere
 • Website
 • Print materials
 • E-mails
• Could use paid ads, but I haven’t seen them to
  be very effective yet

                   Copyright © 2012 Michael Powers
Ex. Keweenaw
• Posts about music, teaching,
  upcoming events




                  Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
Copyright © 2012 Michael Powers
Twitter


 Copyright © 2012 Michael Powers
Twitter: Social
• The 140 character
  limitation is somehow
  compelling
• It’s a bit of a secret
  language
• Currently growing among
  younger people

                     Copyright © 2012 Michael Powers
Set up your profile
• Twitter name (shorter is better)
• Location
• Website
• Bio: 160 chars

                  Copyright © 2012 Michael Powers
Start w/ Twitter on
• Follow people
• Getting followed
• Mentioning/replying
• Retweeting
• Hashtags
                Copyright © 2012 Michael Powers
What to tweet
•   Your own content                     •      Pictures

    •   Performances                     •      Send out news & links

    •   Photographs                      •      OH: overheard

    •   Videos (YouTube                  •      #FollowFriday
        links)
                                         •      Repost things (on
•   Ask questions, answer                       Twitter, things are gone
    questions                                   in 5 minutes)

•   Content people can use               •      Up to 22× per day
                       Copyright © 2012 Michael Powers
Ex: They Might Be




       Copyright © 2012 Michael Powers
What They Do
• Converse with fans (a lot)
• Post videos
• Make announcements


                  Copyright © 2012 Michael Powers
Get a Good Twitter
• Twitter has good ones
• Tweet deck is popular
• Hootsuite is great for orgs


                   Copyright © 2012 Michael Powers
HootSuite
• Have lots of accounts
• Share social media duties
• Preschedule things
• But—costs money

                  Copyright © 2012 Michael Powers
Other Social Media


      Copyright © 2012 Michael Powers
Similar to What
• MySpace
• Flickr
• Vimeo
• Tumblr

            Copyright © 2012 Michael Powers
What’s Next?
• Who knows? But these
  might be interesting

 • Foursquare
 • Kickstarter


                  Copyright © 2012 Michael Powers
Measurem

3         ent:
    Succeeding
          with
     Copyright © 2012 Michael Powers
What to Measure?
•Fans?   •Posts?
•Likes? •Reach?

      Copyright © 2012 Michael Powers
All those
numbers
can    Copyright © 2012 Michael Powers
Focus on just a few
    numbers

       Copyright © 2012 Michael Powers
These are
 “Key Performance
Indicators” or KPIs

       Copyright © 2012 Michael Powers
http://danzarrella.com/zarrellas-
hierarchy-of-contagiousness.html
            Copyright © 2012 Michael Powers
Measure Exposure
    # of
 Followers/       Raw number                       18,355
    Fans
                                                   +0.78%
% Change in   This Week’s Fans ÷
                                                  since last
   Fans       Last Weeks Fans - 1
                                                    week

              People who’ve seen
   Reach                                           38,234
                  your post
                Copyright © 2012 Michael Powers
Measure Awareness
              Number of clicks on a
Engaged Users                                         129
                     post

                  (Engaged Users +
   Virality     Talking About This) ÷                4.01%
                        Reach

Click Response
               Clicks ÷ Posts ÷ Fans                 0.56%
      Rate
                   Copyright © 2012 Michael Powers
Measure Motivation
                Visits to website
 Visits to
                driven by social                   234
 Website
                     media

              Sales Made, Pledges
Conversions                                         32
              Made, Tickets Bought

Conversion       Conversions ÷
                                                   13.7%
   Rate         Visits to Website
                 Copyright © 2012 Michael Powers
Questions?




      Copyright © 2012 Michael Powers

More Related Content

What's hot

Internet Marketing Recommendation
Internet Marketing RecommendationInternet Marketing Recommendation
Internet Marketing Recommendationsarahali006
 
Social Media for Artists - How to Get Started, Best Practices and Resources
Social Media for Artists - How to Get Started, Best Practices and ResourcesSocial Media for Artists - How to Get Started, Best Practices and Resources
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
 
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...ConnectVA
 
Social Media 101 for Artists and Musicians
Social Media 101 for Artists and MusiciansSocial Media 101 for Artists and Musicians
Social Media 101 for Artists and MusiciansKatt Stearns
 
Understanding Social Media: Workshop1
Understanding Social Media: Workshop1Understanding Social Media: Workshop1
Understanding Social Media: Workshop1LeRoy Hill
 
Meet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLMeet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLBlog Atlantic
 
Socialmedia children
Socialmedia childrenSocialmedia children
Socialmedia childrenLeRoy Hill
 
BSREA 11/14/2012
BSREA 11/14/2012BSREA 11/14/2012
BSREA 11/14/2012bsrea
 
Ten steps to facebook success for nonprofits free
Ten steps to facebook success for nonprofits   freeTen steps to facebook success for nonprofits   free
Ten steps to facebook success for nonprofits freeJohn Haydon
 
Pinterest, Google+ and Facebook Tips and Techniques
Pinterest, Google+ and Facebook Tips and TechniquesPinterest, Google+ and Facebook Tips and Techniques
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
 
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...CanadaHelps / MyCharityConnects
 
Social media 2011-version2.0
Social media 2011-version2.0Social media 2011-version2.0
Social media 2011-version2.0colin hamilton
 
Ten steps to facebook success for nonprofits
Ten steps to facebook success for nonprofitsTen steps to facebook success for nonprofits
Ten steps to facebook success for nonprofitsJohn Haydon
 
Social media for researchers
Social media for researchersSocial media for researchers
Social media for researcherscolin hamilton
 
Social media for beginners presentation moreton bay council
Social media for beginners presentation moreton bay councilSocial media for beginners presentation moreton bay council
Social media for beginners presentation moreton bay councilKim Goodwin
 
Social Media Twitter & Facebook Training
Social Media  Twitter & Facebook TrainingSocial Media  Twitter & Facebook Training
Social Media Twitter & Facebook TrainingHolly Solomon
 
How to Promote Community Education Classes Using Social Media
How to Promote Community Education Classes Using Social Media How to Promote Community Education Classes Using Social Media
How to Promote Community Education Classes Using Social Media JO Social Branding
 

What's hot (20)

Internet Marketing Recommendation
Internet Marketing RecommendationInternet Marketing Recommendation
Internet Marketing Recommendation
 
Social Media for Artists - How to Get Started, Best Practices and Resources
Social Media for Artists - How to Get Started, Best Practices and ResourcesSocial Media for Artists - How to Get Started, Best Practices and Resources
Social Media for Artists - How to Get Started, Best Practices and Resources
 
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
 
Social Media 101 for Artists and Musicians
Social Media 101 for Artists and MusiciansSocial Media 101 for Artists and Musicians
Social Media 101 for Artists and Musicians
 
Understanding Social Media: Workshop1
Understanding Social Media: Workshop1Understanding Social Media: Workshop1
Understanding Social Media: Workshop1
 
Meet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NLMeet the Social Media Leaders - Rocky Harbour, NL
Meet the Social Media Leaders - Rocky Harbour, NL
 
Socialmedia children
Socialmedia childrenSocialmedia children
Socialmedia children
 
BSREA 11/14/2012
BSREA 11/14/2012BSREA 11/14/2012
BSREA 11/14/2012
 
Ten steps to facebook success for nonprofits free
Ten steps to facebook success for nonprofits   freeTen steps to facebook success for nonprofits   free
Ten steps to facebook success for nonprofits free
 
Pinterest, Google+ and Facebook Tips and Techniques
Pinterest, Google+ and Facebook Tips and TechniquesPinterest, Google+ and Facebook Tips and Techniques
Pinterest, Google+ and Facebook Tips and Techniques
 
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...
 
Social media 2011-version2.0
Social media 2011-version2.0Social media 2011-version2.0
Social media 2011-version2.0
 
Ten steps to facebook success for nonprofits
Ten steps to facebook success for nonprofitsTen steps to facebook success for nonprofits
Ten steps to facebook success for nonprofits
 
Social media for researchers
Social media for researchersSocial media for researchers
Social media for researchers
 
MDSC iBelieve
MDSC iBelieveMDSC iBelieve
MDSC iBelieve
 
Social media for beginners presentation moreton bay council
Social media for beginners presentation moreton bay councilSocial media for beginners presentation moreton bay council
Social media for beginners presentation moreton bay council
 
Social Media Twitter & Facebook Training
Social Media  Twitter & Facebook TrainingSocial Media  Twitter & Facebook Training
Social Media Twitter & Facebook Training
 
Pinterest 101
Pinterest 101Pinterest 101
Pinterest 101
 
The Pinterest Myth by Augustine Fou and Tugce Esener
The Pinterest Myth by Augustine Fou and Tugce EsenerThe Pinterest Myth by Augustine Fou and Tugce Esener
The Pinterest Myth by Augustine Fou and Tugce Esener
 
How to Promote Community Education Classes Using Social Media
How to Promote Community Education Classes Using Social Media How to Promote Community Education Classes Using Social Media
How to Promote Community Education Classes Using Social Media
 

Viewers also liked

Bank of texas article
Bank of texas articleBank of texas article
Bank of texas articleTriNovus LLC
 
Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...
Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...
Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...Michael Powers
 
Effective Web Design for Non-Profits: References
Effective Web Design for Non-Profits: ReferencesEffective Web Design for Non-Profits: References
Effective Web Design for Non-Profits: ReferencesMichael Powers
 
FizzBuzz page
FizzBuzz pageFizzBuzz page
FizzBuzz pageMike Rehu
 
Migliore indicatore opzioni binarie per metatrader
Migliore indicatore opzioni binarie per metatraderMigliore indicatore opzioni binarie per metatrader
Migliore indicatore opzioni binarie per metatraderopinioni prodotto
 
Promoting the Arts with Social Media
Promoting the Arts with Social MediaPromoting the Arts with Social Media
Promoting the Arts with Social MediaMichael Powers
 
Fast, Cheap, and Actionable: Creating an Affordable User Research Program
Fast, Cheap, and Actionable: Creating an Affordable User Research ProgramFast, Cheap, and Actionable: Creating an Affordable User Research Program
Fast, Cheap, and Actionable: Creating an Affordable User Research ProgramMichael Powers
 

Viewers also liked (8)

Bank of texas article
Bank of texas articleBank of texas article
Bank of texas article
 
Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...
Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...
Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...
 
Ryokan Catalogue 2011
Ryokan Catalogue 2011Ryokan Catalogue 2011
Ryokan Catalogue 2011
 
Effective Web Design for Non-Profits: References
Effective Web Design for Non-Profits: ReferencesEffective Web Design for Non-Profits: References
Effective Web Design for Non-Profits: References
 
FizzBuzz page
FizzBuzz pageFizzBuzz page
FizzBuzz page
 
Migliore indicatore opzioni binarie per metatrader
Migliore indicatore opzioni binarie per metatraderMigliore indicatore opzioni binarie per metatrader
Migliore indicatore opzioni binarie per metatrader
 
Promoting the Arts with Social Media
Promoting the Arts with Social MediaPromoting the Arts with Social Media
Promoting the Arts with Social Media
 
Fast, Cheap, and Actionable: Creating an Affordable User Research Program
Fast, Cheap, and Actionable: Creating an Affordable User Research ProgramFast, Cheap, and Actionable: Creating an Affordable User Research Program
Fast, Cheap, and Actionable: Creating an Affordable User Research Program
 

Similar to Promoting the Arts with Social Media—Successfully!

Becoming E-Literate in a Facebook World
Becoming E-Literate in a Facebook WorldBecoming E-Literate in a Facebook World
Becoming E-Literate in a Facebook WorldDana Morgan
 
Engage, Inform, Recruit: How to Use Social Media for Volunteer Growth
Engage, Inform, Recruit: How to Use Social Media for Volunteer GrowthEngage, Inform, Recruit: How to Use Social Media for Volunteer Growth
Engage, Inform, Recruit: How to Use Social Media for Volunteer GrowthAzure Collier
 
Center for Non-Profit Success Blogging to Build a Virtual Community
Center for Non-Profit Success Blogging to Build a Virtual CommunityCenter for Non-Profit Success Blogging to Build a Virtual Community
Center for Non-Profit Success Blogging to Build a Virtual CommunityBradley Jobling
 
DFA Social Media Class at AgConnect 2013
DFA Social Media Class at AgConnect 2013DFA Social Media Class at AgConnect 2013
DFA Social Media Class at AgConnect 2013Don Schindler
 
Godfrey asq-social media in recruiting
Godfrey asq-social media in recruitingGodfrey asq-social media in recruiting
Godfrey asq-social media in recruitingTracy Godfrey
 
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Cheryl Yanek
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsJanet Hoffman
 
Smmms for chamber
Smmms for chamberSmmms for chamber
Smmms for chamberLizBESocial
 
Social Media Starters Webinar
Social Media Starters WebinarSocial Media Starters Webinar
Social Media Starters WebinarTrulia
 
Social Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get StartedSocial Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get StartedTrulia
 
Social media the basics 2011
Social media   the basics 2011Social media   the basics 2011
Social media the basics 2011LizHorgan33
 
Social Media: Linkedin Training
Social Media: Linkedin TrainingSocial Media: Linkedin Training
Social Media: Linkedin TrainingHolly Solomon
 
Social Media for B to B Lake County Communicators Presentation
Social Media for B to B Lake County Communicators PresentationSocial Media for B to B Lake County Communicators Presentation
Social Media for B to B Lake County Communicators PresentationSonnhalter
 
Using social media for networking
Using social media for networkingUsing social media for networking
Using social media for networkingBarry Nadler
 
2012 NWA Conference - Social Media Boot Camp
2012 NWA Conference - Social Media Boot Camp 2012 NWA Conference - Social Media Boot Camp
2012 NWA Conference - Social Media Boot Camp Tiffany Sunday
 
Social media can you afford not to crymes jan2013 hfma lone star
Social media can you afford not to crymes jan2013 hfma lone starSocial media can you afford not to crymes jan2013 hfma lone star
Social media can you afford not to crymes jan2013 hfma lone starLisa Crymes
 
Engagement Editors Workshop
Engagement Editors WorkshopEngagement Editors Workshop
Engagement Editors WorkshopSteve Buttry
 

Similar to Promoting the Arts with Social Media—Successfully! (20)

Becoming E-Literate in a Facebook World
Becoming E-Literate in a Facebook WorldBecoming E-Literate in a Facebook World
Becoming E-Literate in a Facebook World
 
Engage, Inform, Recruit: How to Use Social Media for Volunteer Growth
Engage, Inform, Recruit: How to Use Social Media for Volunteer GrowthEngage, Inform, Recruit: How to Use Social Media for Volunteer Growth
Engage, Inform, Recruit: How to Use Social Media for Volunteer Growth
 
Center for Non-Profit Success Blogging to Build a Virtual Community
Center for Non-Profit Success Blogging to Build a Virtual CommunityCenter for Non-Profit Success Blogging to Build a Virtual Community
Center for Non-Profit Success Blogging to Build a Virtual Community
 
DFA Social Media Class at AgConnect 2013
DFA Social Media Class at AgConnect 2013DFA Social Media Class at AgConnect 2013
DFA Social Media Class at AgConnect 2013
 
Godfrey asq-social media in recruiting
Godfrey asq-social media in recruitingGodfrey asq-social media in recruiting
Godfrey asq-social media in recruiting
 
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profits
 
Smmms for chamber
Smmms for chamberSmmms for chamber
Smmms for chamber
 
Tour session 2
Tour session 2Tour session 2
Tour session 2
 
Social Media Starters Webinar
Social Media Starters WebinarSocial Media Starters Webinar
Social Media Starters Webinar
 
Social Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get StartedSocial Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get Started
 
Social media the basics 2011
Social media   the basics 2011Social media   the basics 2011
Social media the basics 2011
 
Social Media: Linkedin Training
Social Media: Linkedin TrainingSocial Media: Linkedin Training
Social Media: Linkedin Training
 
Social Media for B to B Lake County Communicators Presentation
Social Media for B to B Lake County Communicators PresentationSocial Media for B to B Lake County Communicators Presentation
Social Media for B to B Lake County Communicators Presentation
 
Using social media for networking
Using social media for networkingUsing social media for networking
Using social media for networking
 
2012 NWA Conference - Social Media Boot Camp
2012 NWA Conference - Social Media Boot Camp 2012 NWA Conference - Social Media Boot Camp
2012 NWA Conference - Social Media Boot Camp
 
Social media can you afford not to crymes jan2013 hfma lone star
Social media can you afford not to crymes jan2013 hfma lone starSocial media can you afford not to crymes jan2013 hfma lone star
Social media can you afford not to crymes jan2013 hfma lone star
 
Engagement Editors Workshop
Engagement Editors WorkshopEngagement Editors Workshop
Engagement Editors Workshop
 
Social media for boards
Social media for boardsSocial media for boards
Social media for boards
 
DDBC Facebook Lab 2015
DDBC Facebook Lab 2015DDBC Facebook Lab 2015
DDBC Facebook Lab 2015
 

More from Michael Powers

Telling Stories at Scale
Telling Stories at ScaleTelling Stories at Scale
Telling Stories at ScaleMichael Powers
 
Designing an Effective Content Measurement Strategy
Designing an Effective Content Measurement StrategyDesigning an Effective Content Measurement Strategy
Designing an Effective Content Measurement StrategyMichael Powers
 
“If they would just listen to us...”: Turning Internal Client Relationships i...
“If they would just listen to us...”: Turning Internal Client Relationships i...“If they would just listen to us...”: Turning Internal Client Relationships i...
“If they would just listen to us...”: Turning Internal Client Relationships i...Michael Powers
 
Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...
Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...
Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...Michael Powers
 
Get Better Content with Analytics and User Testing
Get Better Content with Analytics and User TestingGet Better Content with Analytics and User Testing
Get Better Content with Analytics and User TestingMichael Powers
 
Effective Web Design for Non-Profits
Effective Web Design for Non-ProfitsEffective Web Design for Non-Profits
Effective Web Design for Non-ProfitsMichael Powers
 

More from Michael Powers (6)

Telling Stories at Scale
Telling Stories at ScaleTelling Stories at Scale
Telling Stories at Scale
 
Designing an Effective Content Measurement Strategy
Designing an Effective Content Measurement StrategyDesigning an Effective Content Measurement Strategy
Designing an Effective Content Measurement Strategy
 
“If they would just listen to us...”: Turning Internal Client Relationships i...
“If they would just listen to us...”: Turning Internal Client Relationships i...“If they would just listen to us...”: Turning Internal Client Relationships i...
“If they would just listen to us...”: Turning Internal Client Relationships i...
 
Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...
Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...
Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...
 
Get Better Content with Analytics and User Testing
Get Better Content with Analytics and User TestingGet Better Content with Analytics and User Testing
Get Better Content with Analytics and User Testing
 
Effective Web Design for Non-Profits
Effective Web Design for Non-ProfitsEffective Web Design for Non-Profits
Effective Web Design for Non-Profits
 

Recently uploaded

IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 

Recently uploaded (20)

IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 

Promoting the Arts with Social Media—Successfully!

  • 1. Promoting the Arts with Social Media Michael Powers June 1, 2012 Copyright © 2012 Michael Powers
  • 2. Michael Powers Interim Director of Communications Copyright © 2012 Michael Powers
  • 3. On the Web • museyroom.com • twitter.com/mjpowers • www.slideshare.net/michaelpowers • www.linkedin.com/in/mjpowers Copyright © 2012 Michael Powers
  • 4. IUP on Social Media Facebook 18,802 Fans Twitter 2,465 Followers 344,383 Views YouTube 344 Subscribers LinkedIn 1,599 Followers Copyright © 2012 Michael Powers
  • 5. What I’ll Cover 1. Strategy: Why Social Media? 2. Tactics: How to Do Social Media 3. Measurement: Succeeding with Social Media Copyright © 2012 Michael Powers
  • 6. 0 About You Copyright © 2012 Michael Powers
  • 7. Who are you? Copyright © 2012 Michael Powers
  • 8. How many of you use social media in your personal life? Copyright © 2012 Michael Powers
  • 9. How many of you use social media for professional reasons? Copyright © 2012 Michael Powers
  • 10. Strategy: 1 Why Social Media? Copyright © 2012 Michael Powers
  • 11. It’s 2011 2012. Do you have to be on social media? Copyright © 2012 Michael Powers
  • 12. No, you don’t. Copyright © 2012 Michael Powers
  • 13. (Despite what your board of directors tells you.) Copyright © 2012 Michael Powers
  • 14. Yes, Social Media Is More than Facebook 526,000,000 active users More than Twitter 140,000,000 active users More than YouTube 800,000,000 visitors per month Copyright © 2012 Michael Powers
  • 15. Not Everyon e Uses Social Media Copyright © 2012 Michael Powers
  • 16. Keep in Mind • You don’t have to do it. • You don’t have to do every social network • Social media is not free—it takes time. It can take a lot of time. Copyright © 2012 Michael Powers
  • 17. If You Do It, Figure 1. What you really want to do 2. Who you need to talk to do that 3. If those people are on social media Copyright © 2012 Michael Powers
  • 18. What Do You Really Want to Do? • Get people to events? • Find gigs? • Sell paintings? • Get feedback/inspiration? • Reach out to more people? Copyright © 2012 Michael Powers
  • 19. You aren’t in the social media business Copyright © 2012 Michael Powers
  • 20. Who Do You Need to Talk To? • How many? • How much will each contribute? • The 1,000 True Fan Theory: 1,000 Fans × $100/year = $100,000 http://www.kk.org/thetechnium/ archives/ 2008/03/1000_true_fans.php Copyright © 2012 Michael Powers
  • 21. Are They on Social Media? Copyright © 2012 Michael Powers
  • 22. Copyright © 2012 Michael Powers
  • 23. Generations Online 2010: Summary of Findings http://www.pewinternet.org/Infographics/2010/ Generations-2010-Summary.aspx Copyright © 2012 Michael Powers
  • 24. IF... • You think your potential fans are on social media • You think you have the time • Go for it. Copyright © 2012 Michael Powers
  • 25. Tactics: 2 How to Do Social Media Copyright © 2012 Michael Powers
  • 26. Some Assumptions • You have a computer • You are online • You can make or have someone make a website Copyright © 2012 Michael Powers
  • 27. Preview of Part 2 Foundation: Your Website Blogging YouTube Facebook Twitter Other Services, What’s Next Copyright © 2012 Michael Powers
  • 28. Foundation: Your Website Copyright © 2012 Michael Powers
  • 29. Foundation: Your • Where do people go when they Google you? • Where do they go when they hear about you on Twitter? • Where do they go to get your whole story? Copyright © 2012 Michael Powers
  • 30. Foundation: Your • Where do people go when they Google you? • Where do they go when they hear about you on Twitter? • Where do they go to get your whole story? Your Website Copyright © 2012 Michael Powers
  • 31. Hub and Spokes Website Others Twitter Copyright © 2012 Michael Powers
  • 32. Spokes • Build one spoke at a time • Learn one social network at a time • Join and join in Copyright © 2012 Michael Powers
  • 33. Every Network Is • Audiences have different goals • News? Friends? Jobs? Learning? Entertainment? • Social conventions are different: • Twitter: share up to 22 times per day • Facebook: share 0-1 times per day Copyright © 2012 Michael Powers
  • 34. For All Networks • Quality of relationships is often more important than number of followers. • What’s more valuable: • 5,000 fans who have blocked your messages or • 1,000 who support you? Copyright © 2012 Michael Powers
  • 35. Always Remember • You are making real relationships. It takes time and effort • Don't just sell, sell, sell • Share • Offer something of value: create it or share what others do Copyright © 2012 Michael Powers
  • 36. Always Remember • Don’t become “spam” for your followers • Post with the right frequency • Converse: Talk and encourage conversation • For second and later spokes: Use the same icon and username Copyright © 2012 Michael Powers
  • 37. Blogging Copyright © 2012 Michael Powers
  • 38. Blogging • A bit old school, but: • Your blog can double as your website • Blog posts give you something to share and talk about in other social media Copyright © 2012 Michael Powers
  • 39. But... • To blog effectively, you need to be able to write things people want to read • And you need to produce them regularly Copyright © 2012 Michael Powers
  • 40. If You Blog • Start with a free service, like Wordpress.com • Find, follow, and read similar blogs • Link to and interact with those blogs • Allow and respond to comments Copyright © 2012 Michael Powers
  • 41. Example: Do the • Blog from Ethan Iverson, pianist for jazz trio The Bad Plus Copyright © 2012 Michael Powers
  • 42. What He Does • Interviews with other musicians • Analysis and criticism of music • Responds to what similar blogs are doing • Responds to comments from readers (monthly) • No regular schedule, but 8-12 posts per month Copyright © 2012 Michael Powers
  • 43. YouTube Copyright © 2012 Michael Powers
  • 44. Why YouTube? • It’s free • Makes it easy to get video on the web • You can embed them on your own website • They work on smart phones • Give current fans something to share about you • New fans can find you through your videos Copyright © 2012 Michael Powers
  • 45. YouTube Basics • YouTube account is called a “channel”: it shows all of your uploaded videos Copyright © 2012 Michael Powers
  • 46. YouTube Basics • Videos are limited to 10 minutes, 59 seconds • Use iMovie or Windows Movie Maker • Technical quality can be less than pro (but have good content) • Don't violate copyright (YouTube notices copyrighted music) • Fill out all the fields when you upload Copyright © 2012 Michael Powers
  • 47. What Videos Do • How to do things • Previews • Performances • Events (you can create a slideshow of pictures) Copyright © 2012 Michael Powers
  • 48. Examples • United Breaks Guitars • Baltimore Print Studio (on Vimeo) Copyright © 2012 Michael Powers
  • 49. Once you have them, use those videos in other social media venues Copyright © 2012 Michael Powers
  • 50. Facebook Copyright © 2012 Michael Powers
  • 51. Make a Page • Don’t use your own profile • Don’t make a group • Pages are meant for promotion: • www.facebook.com/pages/ create.php Copyright © 2012 Michael Powers
  • 52. Why a Page? • Profile • Groups • Limited to 5,000 • Meant for sharing friends amongst a group. • Does not provide • Members get tons in depth stats of (annoying) notifications Copyright © 2012 Michael Powers
  • 53. Setting Up Your • Fill out all the slots • Your page name is permanent after you reach 100 fans • You can choose a URL after 25 fans • Add some pictures Copyright © 2012 Michael Powers
  • 54. What to Post • Your own content • Ask questions, answer questions • Performances • Photographs • Content people can use (how-tos can (people can tag work great) friends) • Videos (including • What do people read? Check your YouTube) stats Copyright © 2012 Michael Powers
  • 55. What to Post: • Event invites can be • You can create very insistent, so use events with your with care Facebook page, but invites come from • If you would send a you personally paper invite, go for it • Use in addition to other means Copyright © 2012 Michael Powers
  • 56. How Often to Post? • According to DanZarrella.com • Post every other day • Saturday is a good day to post • So are mornings • www.slideshare.net/HubSpot/the-science-of- timing Copyright © 2012 Michael Powers
  • 57. How Often to Post? • According to DanZarrella.com • Post every other day • Saturday is a good day to post • So are mornings • www.slideshare.net/HubSpot/the-science-of- timing Copyright © 2012 Michael Powers
  • 58. Copyright © 2012 Michael Powers
  • 59. Copyright © 2012 Michael Powers
  • 60. Copyright © 2012 Michael Powers
  • 61. See what works for you Copyright © 2012 Michael Powers
  • 62. Copyright © 2012 Michael Powers
  • 63. Copyright © 2012 Michael Powers
  • 64. Promote your page • Mention it everywhere • Website • Print materials • E-mails • Could use paid ads, but I haven’t seen them to be very effective yet Copyright © 2012 Michael Powers
  • 65. Ex. Keweenaw • Posts about music, teaching, upcoming events Copyright © 2012 Michael Powers
  • 66. Copyright © 2012 Michael Powers
  • 67. Copyright © 2012 Michael Powers
  • 68. Copyright © 2012 Michael Powers
  • 69. Copyright © 2012 Michael Powers
  • 70. Twitter Copyright © 2012 Michael Powers
  • 71. Twitter: Social • The 140 character limitation is somehow compelling • It’s a bit of a secret language • Currently growing among younger people Copyright © 2012 Michael Powers
  • 72. Set up your profile • Twitter name (shorter is better) • Location • Website • Bio: 160 chars Copyright © 2012 Michael Powers
  • 73. Start w/ Twitter on • Follow people • Getting followed • Mentioning/replying • Retweeting • Hashtags Copyright © 2012 Michael Powers
  • 74. What to tweet • Your own content • Pictures • Performances • Send out news & links • Photographs • OH: overheard • Videos (YouTube • #FollowFriday links) • Repost things (on • Ask questions, answer Twitter, things are gone questions in 5 minutes) • Content people can use • Up to 22× per day Copyright © 2012 Michael Powers
  • 75. Ex: They Might Be Copyright © 2012 Michael Powers
  • 76. What They Do • Converse with fans (a lot) • Post videos • Make announcements Copyright © 2012 Michael Powers
  • 77. Get a Good Twitter • Twitter has good ones • Tweet deck is popular • Hootsuite is great for orgs Copyright © 2012 Michael Powers
  • 78. HootSuite • Have lots of accounts • Share social media duties • Preschedule things • But—costs money Copyright © 2012 Michael Powers
  • 79. Other Social Media Copyright © 2012 Michael Powers
  • 80. Similar to What • MySpace • Flickr • Vimeo • Tumblr Copyright © 2012 Michael Powers
  • 81. What’s Next? • Who knows? But these might be interesting • Foursquare • Kickstarter Copyright © 2012 Michael Powers
  • 82. Measurem 3 ent: Succeeding with Copyright © 2012 Michael Powers
  • 83. What to Measure? •Fans? •Posts? •Likes? •Reach? Copyright © 2012 Michael Powers
  • 84. All those numbers can Copyright © 2012 Michael Powers
  • 85. Focus on just a few numbers Copyright © 2012 Michael Powers
  • 86. These are “Key Performance Indicators” or KPIs Copyright © 2012 Michael Powers
  • 88. Measure Exposure # of Followers/ Raw number 18,355 Fans +0.78% % Change in This Week’s Fans ÷ since last Fans Last Weeks Fans - 1 week People who’ve seen Reach 38,234 your post Copyright © 2012 Michael Powers
  • 89. Measure Awareness Number of clicks on a Engaged Users 129 post (Engaged Users + Virality Talking About This) ÷ 4.01% Reach Click Response Clicks ÷ Posts ÷ Fans 0.56% Rate Copyright © 2012 Michael Powers
  • 90. Measure Motivation Visits to website Visits to driven by social 234 Website media Sales Made, Pledges Conversions 32 Made, Tickets Bought Conversion Conversions ÷ 13.7% Rate Visits to Website Copyright © 2012 Michael Powers
  • 91. Questions? Copyright © 2012 Michael Powers

Editor's Notes

  1. Hi, my name is Mike Powers\n
  2. Currently Interim Director of Communications.\nLater this summer I’ll become Director of Electronic Communications\nPlay in a band, which I sometimes promote\n\n
  3. Have a very infrequently updated blog at museyroom.com\n\nThe slides from this presentation will be up at my website later today.\n
  4. Higher Ed is where I've spent most of my time, but we have a lot in common\n•We've got 23,000+ fans/followers on social media\n•I'll be using what we do here at IUP as an example from time to time\nWe’ve been doing social media actively since 2008. There are a lot of similarities between social media for higher ed and for arts promotion.\n
  5. •❑Introduce ourselves\n•❑Social Media strategy: why should you be on social media?\n▼❑Social Media tactics: how to actually use it\n•❑In general\n•❑Some specific services\n\n
  6. \n
  7. Really, I don't know.\n\nArtists? Art promoters? Teachers?\n\n
  8. Social media = Facebook, Twitter, LinkedIn, YouTube, many others\n\n
  9. If people do it, how effective do they think it is?\n
  10. \n
  11. \n
  12. \n
  13. Your board probably wants you on social media.\n
  14. \n
  15. \n
  16. Social media can eat your lunch. It takes time. Decide what you want to do before diving in deep.\n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. http://www.pewinternet.org/Infographics/2010/Generations-2010-Summary.aspx\n
  24. \n
  25. \n
  26. I'm not going to cover that here. Sorry.\n
  27. \n
  28. \n
  29. \n
  30. Your website is usually where you make the sale: get them to an event, get them to buy, or get them to donate\n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. Do you have a “blogging personality”?\n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n
  44. \n
  45. \n
  46. \n
  47. \n
  48. \n
  49. \n
  50. \n
  51. Lets you keep personal and public a bit separate\n
  52. \n
  53. \n
  54. \n
  55. \n
  56. \n
  57. \n
  58. \n
  59. \n
  60. \n
  61. \n
  62. \n
  63. \n
  64. \n
  65. \n
  66. \n
  67. \n
  68. \n
  69. \n
  70. Mention the dot\n
  71. \n
  72. https://twitter.com/#!/tmbg/status/76751336208728064\n
  73. \n
  74. \n
  75. \n
  76. \n
  77. \n
  78. \n
  79. \n
  80. \n
  81. \n
  82. \n
  83. \n
  84. \n
  85. \n
  86. \n
  87. \n
  88. \n