Medwiser is a nonprofit organization founded in 2005 that aims to empower youth and stop the spread of HIV through education and modifying risky behaviors. Some key facts are that over 33 million people are currently living with HIV/AIDS, with half of new infections occurring in people under 25 years old. Medwiser takes a behavioral psychology and strategic marketing approach to reach audiences and help them understand their risks. Its goals are to prevent disease, identify at-risk audiences, understand them, and involve communities in developing solutions. Medwiser has no paid staff and relies on global volunteers and free online content to further its mission.