2. ecruiting
I am a R
forâŚ
C onsultant
In the past, I have worked forâŚ
e.
Hi. This is m
What I doâŚ
o⯠Recruit. Source. Train. Speak.
o⯠Mobile Evangelist & Practitioner.
o⯠Design, build, and deploy mobile
recruiting solutions for work & play.
o⯠13 years in the field, including 8
years in the telecom/wireless industry.
o⯠Technology Agnostic & Digital-junkie.
3. Connect while on the go!
You Can find me onlineâŚ
Visit my mobile site at:
My Blog : http://CloudRecruiting.net http://m.cloudrecruiting.net
Prefer the
mobile device?
Send FAN or HATE mail to⌠Michael@CloudRecruiting.net
8. â We did not enter the search business, they entered the phone
business. Make no mistake they want to kill the iPhone. We wonât let
them⌠â Steve Jobs, CEO, Apple
Source: http://www.redmondpie.com
9. OUR FOCUS TODAY
1.⯠Intro: The Paradigm Shift
2.⯠Our New Obsession
3.⯠Demographics of the mobile user
4.⯠Making sense of mobile recruiting
5.⯠Mobile Recruiting Examples
18. Remember the
The first job board was a nonprofit organization launched in August
1992, by Bill Warren and was called the Online Career Center (OCC).
19. Remember the
The first job board was a nonprofit organization launched in August
1992, by Bill Warren and was called the Online Career Center (OCC).
OCC was sold to TMP Worldwide (now Monster Worldwide)
in December 1995 when OCC was renamed Monster.com.
26. Within the next five years more users will connect to the
Internet over mobile devices than desktop PCs.â
MaryâŠMeekerâŠ
ManagingâŠdirectorâŠatâŠMorganâŠStanleyâŠâŠ
HeadâŠofâŠtheâŠGlobalâŠTechnologyâŠResearchâŠTeamâŠ
27.
28. Keys Money Mobile
Source: Jan Chipchase, Nokia Research
30. The mobile channel is experiencing the same explosive
growth, and has become the de facto 3rd-Screen that many
believe will surpass TV and the Internet in term of its
impact on industry and communications.â
- iLoop Mobile
32. 5 Billion in perspective... 5B 5B
4B
Mobile Subscribers - Billions
3B
2B
1.2B
1.1B
1B
Landline Users
Computers 0B
Mobile Subscriptions
Source: Tomi Ahonen - 2010
33.
34.
35.
36.
37. â
within armâs reach 24/7. It is literally the last thing we look at before we
go to sleep and again the first thing we see when we wake up.â
' '' ' ' ' ' ' ' ' ' ' ' ' ' ' ' - Morgan Stanley, 2007
38.
39.
40.
41.
42. The CTIA (The Wireless Association) reported...
Americans now use mobile phones.
Source: Steve Largent, President and CEO of CTIA, 2010
43.
44.
45.
46.
47. Click to view Video: h9p://www.youtube.com/watch?v=EHlN21ebeakâŠâŠ
48.
49. âAfrican-Americans and
English-speaking Latinos
continue to be among
the most active users
of the mobile web.
Cell phone ownership is
higher among African-
Americans and Latinos
than among whites
(87% vs. 80%)âŚâ
*âŠâŠPEW:âŠResearchâŠconductedâŠbetweenâŠAprilâŠ29âŠ
andâŠMayâŠ30,âŠ2010,âŠamongâŠaâŠsampleâŠofâŠ2,252âŠ
*âŠPEWâŠInternet:âŠh9p://www.pewinternet.org/MediaâMenJons/2010/AâDigitalâRevoluJonâInâTheâPalmâOfâYourâHand.aspxâŠâŠ
50. â˘âŻâŠâŠAfricanâAmericansâŠsendâŠandâŠ
receiveâŠaroundâŠ780âŠmessagesâŠ
â˘âŻâŠHispanicsâŠsendâŠandâŠreceiveâŠ
aroundâŠ767âŠmessagesâŠaâŠmonth.âŠ
â˘âŻâŠAsians/PaciďŹcâŠIslandersâŠreceiveâŠ
aroundâŠ384âŠtextsâŠaâŠmonthâŠ
â˘âŻâŠWhitesâŠreceiveâŠ566âŠtextsâŠaâŠ
month.âŠâŠ
* Research over 12 months.
NielsenâŠDataâŠsource:âŠh9p://blog.nielsen.com/nielsenwire/online_mobile/africanâamericansâwomenâandâsouthernersâtalkâandâtextâtheâmostâinâtheâuâs/âŠâŠ
51. American women
are more communicative
in general on mobile
devices; they text more,
too, sending or receiving
an average of 601 SMS
messages a month.
American men,
send or receive 447 text
messages per month.
* Nielsen Research over 12 month period.
NielsenâŠDataâŠsource:âŠh9p://blog.nielsen.com/nielsenwire/online_mobile/africanâamericansâwomenâandâsouthernersâtalkâandâtextâtheâmostâinâtheâuâs/âŠâŠ
56. is a set of practices that enables organizations to
communicate and engage with their audience in an
interactive and relevant manner through any mobile
device or network.
Mobile Marketing
Association (MMA)
62. Benefits of Going Mobile?
ďźâŻ Almost 300 Million Americans are now mobile subscribers
ďźâŻ Mobile is Personalized & Private
ďźâŻ Mobile Flexible & Timely
ďźâŻ Mobile SMS has a 95% Read Rate
ďźâŻ SMS has a 15-20% Response Rate vs. 1% for Traditional Media.
ďźâŻ Easily Integrates with online and offline marketing channels
ďźâŻ Mobile-web creation & optimization is fast and easy to set-up
ďźâŻ Mobile offers highly measurable & accurate reporting
ďźâŻ Cost-Savings vs. Traditional Marketing methods
64. Developing a âmobile recruitmentâ solution can help
employers achieve a variety of goals:
* Candidate acquisition with database build
* Greater reach of your prospect talent pool
* Build greater brand awareness
* Candidate loyalty & trust with an employerâs brand
* Improve candidate experience with your brand.
* Strong viral marketing/word of mouth
* Promotional communications
* Lead generation and prospecting
* Highly measurable with precise analytics
* Increased interactivity with your mobile network
* Improves the use of traditional and other digital '
recruitment channels
* Cost-savings as compared to traditional methods
65. Itâs time!
YES â now is the time to reach
for your mobile device.
67. Short code Keyword
TIP #3
TIP #1 Tell your network how many
The initial auto-response text-messages they can
message should both expect or what the required
confirm and remind the action might be.
mobile subscriber what
they have just opted into.
TIP #4
TIP #2 Let your network know how
Reinforce your specific call- they can opt-out of your
to-action. In other words, Mobile network and that âdata
Remind your audience on rates may applyâ.
what action you would like
for them to do (i.e., click This is standard language with
thru to a mobile site, call, virtually all SMS-text msg
email, etc.). Campaigns and something
your mobile solution provider
will insert into the campaign
for you.
Source: Mobile Marketing Association (MMA)
71. âText messaging, or texting is the common term
for the sending of "short" (160 characters or fewer,
including spaces) text messages from mobile phones
using the Short Message Service (SMS).â
Source: StateMaster Encyclopedia
75. No. of Worldwide Users by Communication Channel 4B
4B!
3B
3.1B!
2.5B
Billions
2B
1.7B!
1.7B!
1.5B
1.4B!
1B
0B
Source: Tomi Ahonen - 2010
76. According to the CTIA,
4.5 trillion text-messages
were sent globally in 2009.
77.
78. âSMS usage is expected to grow by 22% in 2010, to - 5.5 Trillion
total SMS text messages sent globally. The big driver in the
SMS traffic now is North AmericaâŚâ
' ' ' ' ' ' ' ' 'â¨
â¨
' ' ' ' ' ' ' ' ' ' Tomi Ahonen, Mobile Industry Expert
83. U.S. StatisticsâŠ
Quarter Phone Text
Did you know... Calls Messages
All Subscribers 204 357
12 & Under 137 428
SMS/Text-messaging is no Ages 13 - 17 231 1742
longer just for âteensâ or
Ages 18 - 24 265 790
the 20-somethings.
Ages 25 - 34 239 331
Ages 35 - 44 223 236
Source: Nielsen Mobile, 2009 Ages 45 - 54 193 128
The survey measured the billing activity through an âopt-
inâ panel of more than 50,000 U.S. mobile lines across Ages 55 - 64 145 38
the top four mobile carriers.
Ages 65+ 99 14
Average Number of Monthly Calls vs. Text Messages
Among U.S. Wireless Subscribers by age.
84.
85. In 2009, the mobile web grew 110%
in the U.S. and 148% worldwide.
ââŠQuantcastâŠMobileâŠTrendsâŠReport,âŠ2010âŠ
86. Mobile site development
Mobile websites can
be viewed across â¨
a broad range of â¨
mobile devices.
87. 5 Tips for constructing a mobile site
1.⯠Define the specific purpose for the experience
2.⯠Make the most important information instantly
findable
3.⯠Ensure there is relevance to the user
4.⯠Donât try to recreate the desktop experience in
mobile
5.⯠Build navigation that is intuitive on every page
95. Microsoft Careers: Mobile Site
non-optimized
ď⯠Lacks proper sizing for current
browser/screen.
ď⯠Difficult to read content.
ď⯠Lacks user friendly navigation.
ď⯠Difficult to locate relevant content
fast.
ď⯠Poor overall user experience.
ď⯠Does not automatically redirect to
mobile optimized view.
96. Microsoft Careers: Mobile Site
Non-Mobile Optimized Mobile Optimized
Mobile Career Site URL:
http://microsoft-careers.com/mobile
101. CaseâŠStudyâŠ1:âŠâŠâHEWSalesââŠââŠSMSâŠCampaign⊠TextâŠâŠâHEWSALESââŠtoâŠ77950âŠ
Summary of HEWSales Campaign:â¨
PURPOSE: Develop a mobile network for connecting and engaging future sales âtalentâ for Hewitt Associates.
METHOD: Sales professionals are often âon-the-goâ. Utilized SMS campaign via keyword âHEWSALESâ (HEW = Hewittâs stock symbol), along with the
short-code 77950. Opt-in subscribers received a simple call-to-action: Email resume or click to view Hewittâs Sales mobile site. Via the site, subscribers
gained immediate access to the latest sales opportunities, as well as received occasional SMS-job alerts as new positions became available.
MARKETING CHANNEL: Integrated SMS campaign across Hewittâs social media channels (e.g., Linkedin Group, FB, and Twitter, etc.)
StepâŠ2:âŠâŠHEWSALESâŠâoptâinâ⊠StepâŠ3:âŠâŠLinkâŠtoâŠHEWSALESâŠmobileâsite.âŠ
conďŹrmaJonâŠautoâresponse.âŠ
StepâŠ1:âŠâŠSalesâŠâprospectââŠcandidatesâŠareâŠ
encouragedâŠtoâŠTxtâŠHEWSALESâŠtoâŠ77950âŠ
CallâtoâAcMon:âŠâŠUsersâŠareâŠâŠ
promptedâŠtoâŠemailâŠresumeâŠ
orâŠclickâŠlinkâŠtoâŠbeâŠredirectedâŠâŠ
toâŠtheâŠHEWSALESâŠsite.âŠ
102. non-optimized
â˘âŻCurrent view difficult to read. Poor user experience.
â˘âŻDifficult to navigate and find relevant information.
Copyright Š 2009 Michael Marlatt | CloudRecruiting.net | Unauthorized reproduction or distribution of this material is strictly prohibited.
103. mobile landing page
non-optimized
â˘âŻCurrent view difficult to read. Poor user experience. â˘âŻOptimized for mobile. Preferred user experience.
â˘âŻDifficult to navigate and find relevant information. â˘âŻEasy-to-use navigational buttons at the bottom.
Copyright Š 2009 Michael Marlatt | CloudRecruiting.net | Unauthorized reproduction or distribution of this material is strictly prohibited.
104. mobile landing page
non-optimized
Hewittâs Mobile Site Link:
http://hewsales.everywhereigo.com/
â˘âŻ Original landing page of
Sales Recruiting site which
was optimized for mobile.
â˘âŻ Very clean interface.
â˘âŻ Unnecessary content
removed for the mobile site.
â˘âŻ Preferred user experience.
â˘âŻ Easy-to-use navigational
buttons at the bottom.
â˘âŻCurrent view difficult to read. Poor user experience.
â˘âŻDifficult to navigate and find relevant information.
Copyright Š 2009 Michael Marlatt | CloudRecruiting.net | Unauthorized reproduction or distribution of this material is strictly prohibited.
110. Mobile site optimization
non-optimized
â˘âŻCurrent view difficult to read. Poor user experience.
â˘âŻDifficult to navigate and find relevant information.
Copyright Š 2009 Michael Marlatt | CloudRecruiting.net | Unauthorized reproduction or distribution of this material is strictly prohibited.
111. Today: Hewittâs Diversity Recruiting Mobile Site
non-optimized optimized
www.HEWDiversity.com
â˘âŻCurrent view difficult to read. Poor user experience. â˘âŻOptimized for mobile. Preferred user experience.
â˘âŻDifficult to navigate and find relevant information. â˘âŻEasy-to-use navigational buttons at the bottom.
112. Mobile site optimization
non-optimized optimized
â˘âŻ www.HewDiversity.com
â˘âŻ Optimized for mobile.
â˘âŻ Clean interface.
â˘âŻ Unnecessary content
removed for the mobile site.
â˘âŻ Preferred user experience.
â˘âŻ Easy-to-use navigational
buttons at the bottom.
â˘âŻCurrent view difficult to read. Poor user experience.
â˘âŻDifficult to navigate and find relevant information.
Copyright Š 2009 Michael Marlatt | CloudRecruiting.net | Unauthorized reproduction or distribution of this material is strictly prohibited.
113. SALES RECRUITINGâ DIVERSITYâ
HEWDIVERSITY Site:
www.HewDiversity.com
Demo (Live) Campaign: Txt
HEWDIVERSITY to 77950
â˘âŻ Diversity Recruiting site
optimized for mobile.
â˘âŻ Clean & simple interface.
â˘âŻ Unnecessary content
removed for the mobile site.
â˘âŻ Preferred user experience.
â˘âŻ Easy-to-use (simple)
navigational Txt HEWSALES to 77950.
* Live campaign:
menu buttons. * Live campaign: Txt HEWDIVERSITY to 77950.
Copyright Š 2009 Michael Marlatt | CloudRecruiting.net | Unauthorized reproduction or distribution of this material is strictly prohibited.
114. Mobile social integration is important for expanding your digital footprint.
* Live campaign: Txt HEWDIVERSITY to 77950.
Copyright Š 2009 Michael Marlatt | CloudRecruiting.net | Unauthorized reproduction or distribution of this material is strictly prohibited.
115. Push your job feed directly into your mobile-site.
HEWSALES Mobile Site:
Option 1:
â˘âŻ Create a dedicated Twitter page for your
company.
â˘âŻ Push job or news-related updates to Twitter.
â˘âŻ Grab the RSS feed from your Twitter-page.
Option 2:
â˘âŻ Grab the RSS feed from your companyâs
careers page.
â˘âŻ Insert that into the Movitas platform to render
a running stream of open jobs.
Copyright Š 2009 Michael Marlatt | CloudRecruiting.net | Unauthorized reproduction or distribution of this material is strictly prohibited.
116.
117. 6 Questions to ask before getting started
1.⯠What are the campaign goals?
2.⯠Who are you trying to target?
3.⯠Is this part of a broader media campaign?
4.⯠How much money is allocated to the mobile
portion of the buy?
5.⯠What are your competitors doing?
6.⯠What does success look like for you and your
client?
118. Sample âMobile Recruitingâ solution service providers.
Mobile Messaging & Mobile Careers
Micro-site Development Site Optimization
Do-IT-Yourself...
ÂťâŠClick to view Mobile/SMS Providers: http://cloudrecruiting.net/mobilerecruiting/sms-directory/