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Points of Light/HandsOn Innovation Hubs
- 3. POP QUIZ
Exploring Brand Perceptions
Study in 2009 by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible in America.
© 2011 www.getstoried.com 3
- 4. BEST
POP QUIZ
Exploring Brand Perceptions
Study in 2009 by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible in America.
© 2011 www.getstoried.com 3
- 5. BEST WORST
POP QUIZ
Exploring Brand Perceptions
Study in 2009 by BBMG of 2,000 consumers asked
what brands they perceive as most environmentally
and socially responsible in America.
© 2011 www.getstoried.com 3
- 7. PRIUS VOLVO
BENZ CIVIC
© 2011 www.getstoried.com 5
- 8. ETHOS ALUMNI
FAITH DREAMS
© 2011 www.getstoried.com 6
- 9. People don’t buy a
product, cause, or brand.
They buy the story that’s
attached to it.
© 2011 www.getstoried.com 7
- 14. “Tell a story people can identify
with as their own, and the need to
persuade, convince, or sell them
on anything disappears.”
© 2011 www.getstoried.com 11
- 15. Today’s Agenda
1. Something to believe in
2. Start with the messenger
3. Reframe the conversation
4. Story themes for volunteerism
5. How to story blueprint any idea
© 2011 www.getstoried.com 12
- 17. MY STORY
Perpetual
misfit,
nerd, and
outsider...
© 2011 www.getstoried.com 14
- 18. Born in Ohio, I Grew Up In:
Bussiny Brentwood/L.A.
Switzerland California
© 2011 www.getstoried.com 15
- 19. Inventor Artist/Teacher
© 2011 www.getstoried.com 16
- 27. Read by 10,000
Change-Makers
Since Dec 2009
© 2011 www.getstoried.com 22
- 30. Back Story Exercise
- What forces shaped you
- Where you were born/raised
- Who your parents are
- What you studied in life
- Why you see the world as you do
- Why is volunteerism a passion?
© 2011 www.getstoried.com 25
- 31. “I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
- Barack Obama
© 2011 www.getstoried.com 26
- 33. <
HOW to tell the story
>
Having a story that’s
WORTH telling
© 2011 www.getstoried.com 28
- 39. Peter Drucker’s Definition
of “Entrepreneurship”:
INNOVATION + MARKETING
(relevance) (credibility)
© 2011 www.getstoried.com 30
- 43. Brand Story Engagement
How Constituents Locate Themselves in Your Story
1 2 3
Emotional Meaningful Pride of
capital experiences belonging
MOTIVATION PLATFORM OWNERSHIP
Mission Memorable acts Self-identification
Needs/interests Symbolic celebration Co-creation
Dreams/aspirations Social connection Status/recognition
© 2011 www.getstoried.com 33
- 46. Where do you feel
misunderstood and under-
appreciated?
© 2011 www.getstoried.com 36
- 47. You are the brand
voice advocate for
volunteerism.
© 2011 www.getstoried.com 37
- 48. Service is a Cultural Value
© 2011 www.getstoried.com 38
- 54. Story of Place
New York, NY Santa Cruz, CA Minneapolis, MN
© 2011 www.getstoried.com 44
- 55. Rates of Volunteerism Across the U.S.
Source: Corp for Public Service 2011
© 2011 www.getstoried.com 45
- 56. “Story is ultimately about
relationship. The soul of the land
becomes the soul of our culture not
through information or data alone,
but through the metaphor and
analogy of story."
- Peter Forbes
© 2011 www.getstoried.com 46
- 57. “What is a Healthy
Community?”
Portland, OR
(Pacific NW)
© 2011 www.getstoried.com 47
- 58. Story of Place Exercise
- What is unique about your city?
- Describe the landscape
- Describe the history
- Describe the culture
- Describe the assets
- Describe the challenges
- Describe the character
© 2011 www.getstoried.com 48
- 59. The bigger the story,
the more room under
the tent for people to
locate themselves in it.
© 2011 www.getstoried.com 49
- 62. The Evolution of AARP:
Creating a Contrast Frame
Old Story New Story
Twilight Years Third-Age
Elders/Retired 60 is the new 30
Tireless Defender Resource Center
Transactional Relational
© 2011 www.getstoried.com 52
- 63. The multi-million dollar renovation of Laniākea into
a Downtown Women’s Club “with a mission”
broadened the appeal and benefits of membership
Hawai’i Women’s Org
‣$5MM biz transformation of community nonprofit
‣Re-invented story, linking past/future into relevance
‣Story: what it means to be a working woman
© 2011 www.getstoried.com 53
- 64. The Evolution of YWCA of O’ahu:
Creating a Contrast Frame
Old Story New Story
Philanthropy Membership
Help Less Fortunate Working Women
Social Justice Community Leadership
Swim and Gym Downtown W Club
© 2011 www.getstoried.com 54
- 65. INDIVIDUAL Versus TEAM
Special Olympics is trying to address the
challenge of social isolation. Despite the highs of game-day
achievement, athletes return back to their lives and experience
separation or exclusion.
© 2011 www.getstoried.com 55
- 66. Old Story New Story
INDIVIDUAL Versus TEAM
Special Olympics is trying to address the
challenge of social isolation. Despite the highs of game-day
achievement, athletes return back to their lives and experience
separation or exclusion.
© 2011 www.getstoried.com 55
- 67. The Evolution of Special Olympics:
Creating a Contrast Frame
Old Story New Story
Individual achievement Social cohesion
I am special We are similar
Separate Inclusion
Competitive glory Collaborative success
© 2011 www.getstoried.com 56
- 68. Evolution of HandsOn Story:
Creating a Contrast Frame
Old Story New Story
© 2011 www.getstoried.com 57
- 69. How You See Yourself =
How You See the World =
How the World Sees You
© 2011 www.getstoried.com 58
- 70. Session Recap
1. Something to believe in
2. Start with the messenger
3. Reframe the conversation
4. Story themes for volunteerism
5. Create story blueprint for project
© 2011 www.getstoried.com 59
- 72. Want to Improve Your Story?
World’s Largest Virtual Conf on
Storytelling (March/April 2012)
Download free copy by visiting
www.getstoried.com
© 2011 www.getstoried.com 61
- 74. Story Blueprint: How to Map Your Message
HandsOn InnovationHubs - December 2011
© 2011 www.getstoried.com 63
- 82. Audience
Who is audience (exactly)?
How are you similar? (relate)
What is their challenge?
© 2011 www.getstoried.com 71
- 83. 3 Types of Citizens
1. Personally Responsible
Help people they know...donate blood
2. Participatory Citizens
Active in community projects
3. Justice-Oriented Citizens
Examine causes and possible solutions
Source: Joseph E. Kahne, Professor, Mills College.
Study of 500 teenagers three years after high school
graduation. Published in NYTimes, 7/31/10
© 2011 www.getstoried.com 72
- 85. Stakes
Why right now? (Context)
What forces at play? (EST)
What is cost of inaction?
© 2011 www.getstoried.com 74
- 92. Final Recap
1. Something to believe in
2. Start with the messenger
3. Reframe the conversation
4. Story themes for volunteerism
5. Create story blueprint for project
© 2011 www.getstoried.com 81
- 93. See it to Believe It
© 2011 www.getstoried.com 82
- 94. “The process of putting
your life into order with a
beginning, middle, and end
forces you to see cause
and effect.”
- Catherine Barnes, The Moth
© 2011 www.getstoried.com 83
- 95. Want to Improve Your Story?
World’s Largest Virtual Conf on
Storytelling (Feb 2012)
Download free copy by visiting
www.getstoried.com
© 2011 www.getstoried.com 84
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