Adding games as the center of your tradeshow presence creates an entire campaign of fun that draws, educates, and sells like you wouldn't believe. Delivered at the TS2 2008 conference in Philadelphia.

1. Game your way
to 400% more traffic
and lower costs

2. Who is this guy?
• Michael Leis
• VP, Strategic Services @ Emerge Digital
• Work with agencies and brands
• Emerging media
• Design to database
• Widgets, SN apps, Websites
• Common Engine thinking for every
audience
2

3. What is he talking about?
• Games
• Why they work
• A few examples
• Secret weapons
• Strategy
3

4. Game your way
to 400% more traffic
and lower costs

5. What, Really?
Yes
5

6. With games?
Yes
6