Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase" of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage. A new IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that 70% of the responding CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement.

1. CEOs who are
SOCIAL will be the
next NEW THING photo credit Anthony Quintano

2. The attitude of the C-Suite toward
SOCIAL MEDIA prior to 2014 …

4. SOCIAL
MEDIA
is
an/cipated
to
rise
from
the
LEAST
likely
method
for
CEOs
to
connect
with
their
audiences
to
the
SECOND
HIGHEST
method,
just
behind
face-­‐to-­‐face
interac/ons.
photo credit Taro Taylor

5. Traditional CORPORATE
communication is beginning to give
way to SOCIAL communication.
mhmarketing

6. “Just as having a company website has become
standard operating procedure over the past two
decades, utilizing social media channels has now
become an increasingly essential platform for
companies to communicate their messages to the
general public and other audiences.”Andy Polansky,

7. A recent IBM study of more than 1,700
Chief Executive Officers from 64
countries and 18 industries worldwide
reveals that …

8. … 70% of the responding CEOs will shift their focus
from using e-mail and the phone as primary communication
vehicles to using social networks.

9. “Companies that are truly SOCIAL and
ENGAGE their employees and customers
in genuine conversation will be recognized
as the NEW CORPORATE LEADERS …

10. … CEOs who are SOCIAL
will be the next NEW THING.”
!
Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick

11. A major change from the traditional,
controlled, protective corporate
environments of the past …
photo credit Etrusia UK

12. … to a more open and
transparent leadership
structure.

13. as SPOKESPERSON-IN-CHIEF,
the CEOs skills and experience
in social media becomes even
more important.

14. Customers NOW
expect to have direct
connections to brand
leaders.
photo credit A. Golden

15. The time has arrived for
social media to become
an EXPECTATION for
company leaders.
photo credit A. Golden

16. CEOs that are SOCIAL are
perceived as better LEADERS
and better COMMUNICATORS
by their employees.photo credit D@LY3D

17. Successful leaders will
no longer be measured
just by stock price …
photo credit George Rex

18. … but by COMMUNICATING
with shareholders, employees,
community and customers.
photo credit George Rex

19. SOCIAL MEDIA is a primary
force that is REDEFINING the role of the
men and women who oversee the
world’s largest companies.
photo credit Anthony Quintano

20. How will CEOs respond
organizationally and
personally?
photo credit Anthony Quintano

21. Click to read the article

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