Historic portfolio of awarded work 1986 to 2012

1. Michael March Fantacci
Copywriter & Creative Director
Print Portfolio
cell.phone: +39.3406694801
email: info@michaelfantacci.com
www.michaelfantacci.com

2. Cointreau, Trade Ad for the launch of the Consumer Campaign
Headline: This is only the beginning

3. National Toy Industry Association and Fair, Double page print campaign, 1988
Awarded: Italian Art Director’s Club Magazine Campaign Award
Headline: Do you need Christmas to notice your child?
Payoff: A Toy. Food for Thought.

4. National Toy Industry Association and Fair, Double page print campaign, 1988
Awarded: Italian Art Director’s Club Magazine Campaign Award
Headline: Doctor, there seems to be something wrong with our child.
Payoff: A Toy. Food for Thought.

5. National Toy Industry Association and Fair, Storyboard for the 15” tv spot, 1988
Awarded: Two short list certificates Cannes International Advertising Festival, Clio Award
VO: If your child watches too much TV, it’s because it’s been too long since
you have given him a toy, it has been too long since you played with him.
TITLES: Talk to your child, play with him. A toy, food for though.

6. BTicino Electric Consumer Division, Trade Ad
Awarded ADCI Trade Print Prize
Title: Bticino takes off in retail sails.

7. BTicino, Trade Single Page
Headline: There’s a solution in sight: full frontal attach.

8. Inno-Hit (Hitachi), Consumer double page campaign
Awarded: Best campaign of the year, leisure category
and 3rd best campaign of the year overall, Printitalia Awards. Premio Targa Oro.
Title: Don’t tell me you recorded the whole thing!

9. Inno-Hit (Hitachi), Consumer double page campaign
Awarded: Best campaign of the year, leisure category
and 3rd best campaign of the year overall, Printitalia Awards. Premio Targa Oro.
Title: You’ve seen it a thousand times but never quite like seeing it at home.

10. Inno-Hit (Hitachi), Consumer double page campaign
Awarded: Best campaign of the year, leisure category
and 3rd best campaign of the year overall, Printitalia Awards. Premio Targa Oro.
Headline: On the road before you leave.

11. Inno-Hit (Hitachi), Consumer double page campaign
Awarded: Best campaign of the year, leisure category
and 3rd best campaign of the year overall, Printitalia Awards. Premio Targa Oro.
Title: Listen, it’s your memories.

12. Ganzaroli Discount Department Store. Newspaper full page spread.
Headline: Christmas should warm your hearts, not empty your pockets.
Payoff: All the best for much less.

13. Coingas. Domestic Natural Gas Provider. Outdoor vertical.
Headline: With natural gas even the hottest shower can last as long as you want.

14. Coingas. Domestic Natural Gas Provider. Outdoor vertical.
Headline: One of the effects of natural gas is heathier air, the effects of heathier air are multiple.

15. Coingas. Domestic Natural Gas Provider. Outdoor vertical.
Headline: If you take natural gas savings seriously,
you can allow yourself some folly.

16. Quadrifoglio. Regional Waste Disposal and Recycling Agency.
Outdoor Poster and Vehicle Decoration
Headline:
So, your future depends on the environment
and the environment depends on you.
Get it?

17. Headline: We pick up your used cartons according to your individual needs.
Headline: Don’t pull out your hair, just give us papers and cartons at the right time.

18. Headline: Picking up the papers. A daily task.
Headline: Relax, we’ll come and get your cartons and papers at your doorstep.

19. It’ hard to swallow
having to fold and separate the boxes,
but then everything else goes down
smoothly.
A year of kisses
for those who recycle.
We all have
a source of
inspiration, for us
it’s the
environment.
If everyone stood
still and never came
down their pedistal,
who’d care about
recycling?
Quadrifoglio. Regional Waste Disposal and Recycling Agency.
Calendar with Recycling Schedule Information

20. Salpi Eiderdown. Consumer and trade single.
Headline: “We just found out your comfoter isn’t made with down but chicken feathers”.

21. Filofax. Consumer Print and POP Campaign
Headline: So as not to miss appointments with the Boss.

22. Filofax. Consumer Print and POP Campaign
Headline: The chef suggests, but who suggests to the chef?

23. Filofax. Consumer Print and POP Campaign
Headline: Organize yourself for Honors.

24. Fiat, National Print and Outdoor campaign for the New Uno.
Headline: Uno (one) more than ever.

25. Iberna Professional Products. Trade ad.
Headline:
Iberna knows that protecting goodness is at least as important as protecting love.

26. Iberna Professional Products. Trade ad.
Headline:
Iberna knows that great cousine must be lovingly cherished.

27. Iberna Professional Products. Trade ad.
Headline:
Iberna knows that the flame of love can be lit in the kitchen.

28. D&A, Design and Advertising, Florence. New Year’s Greeting Card
Headline:
The year’s end...is the ideal time...to reflect on the past...and prepare for the future.
Best Whishes. D&A

29. Rocca delle Macie Winery. National Consumer Print campaign.
Headline: Vintage wines aren’t always so sincere (good).

30. Rocca delle Macie Winery. National Consumer Pring campaign.
Headline: Not all fizzy wines are gassed up.

31. Rocca delle Macie Winery. National Consumer Pring campaign.Novello Wine.
Headline: For some wines it’s best to wait, for others you must hurry.

32. Pentax. European Trade ad for Ophtalmic Lenses.

33. Pentax. Consumer Single.
Headline: How did the competition react to the introduction of the new Pentax?
Payoff: The zoom compact with the longest lens in the world.

34. Duralamp halogen. National trade campaign
Headline: Next, please.
Payoff: Quality in the light of experience

35. Duralamp halogen. National trade campaign
Headline: Forget me not.
Payoff: Quality in the light of experience

36. Fonteviva Mineral Water. Regional 6x3meter outdoor poster.
PayOff: ExtraVirgin Spring Water. (Fonteviva is lowers in minerals in Europe)

37. Headline: If more people took the bus, there would be more room for all. Take the bus.
ATAF, Florence’s Pubblic Transport Company, Institutional Campaign
Winner: COMPA Award for Best Campaign for Pubblic Services of the Year

38. Headline: Driving make you nervous? Take the bus.
Headline: One less car for every new passager? Take the bus.

39. Serengeti Eyewear. International Poster and POP campaign.
.

40. Serengeti Eyewear. International Poster and POP campaign.
.

41. Serengeti Eyewear. International Poster and POP campaign.
.

42. Region of Tuscany, Department of the Environment Water Reorganizzation.
Newspaper full page..
Headline: Water is common good,
that’s why our care for it has nothing common about it.
.

43. Region of Tuscany, Department of the Environment Water Reorganizzation.
Newspaper full page..
Headline: Why does it take three glasses to avoid drowning in a single one?.

44. Digital Computer. Newspaper halfpage.
Headline: Unix. On Digital’s efforts, the word passed on is facts.
.

45. Pineider: International Magazine Single for Jubilee Pen

46. Michael March Fantacci
Creative Director / Copywriter
Consultant in Strategic Communication
Via Burchiello, 32 - 50124 Florence, Italy
cell. phone: +39.340.6694801 email: info@michaelfantacci.com www.michaelfantacci.com
Born: Florence, Italy 25 January 1958 Nationality: Italy/USA dual citizen
Current Position:
Founder/Owner, Model T, Creativity, Communication & Marketing, Florence, Italy
Affiliation: Member, elected 1988, Italian Art Director’s Club
Past Positions as Creative Director:
Creative Director, D&A, Design and Advertising, Florence, Italy (1991/1993)
Creative Director, Kronomark, Milan (1991/1992)
Past Positions as Senior Copywriter:
D’Arcy, Masius, Benton & Bowles, Milan (1989/91)
Past Positions as Copywriter:
Alberto Cremona Agency, Milan (1986/88)
Clients Served on Multinational or International Advertising:
FIAT, IVECO, Procter & Gamble (AZ/Crest, Vicks Sinex), United Distillers (Gordon’s Gin), Serengeti
Eyewear, USA, Asahi Optical/Pentax Foto & Pentax Vision, Digital Computer, Region
of Tuscany, Sergio Tacchini Sportwear, Pineider.
Clients Served for National and Regional Advertising:
All of the above, plus Unicum, Cointreau, International Toy Expo Milan, Alfa Romeo, Bticino,
Hitachi (Inno-Hit), Henkel/Bostik (Pattex), Fiorentinagas, ATAF, Modi &Mode, Coingas, Duralamp
Current and Recent Clients of Strategic Communication Consultancy:
ATAF, Florence Public Transport System, Department of the Environment, Region of Tuscany,
Province of Florence, City of Florence, Italian Confederation of Artisans and Small to Mid Size Industry
Awards: Clio Award, Cannes International Advertising Festival, Art Director’s Club of Italy, Pubblicità e Successo, Premio Mario
Bellavista Targa d’Oro, PrintItalia, COMPA Jury Award (Italian Social/PublicAdvertising National Award).
Education:
Graduate, School of Communication, Northwestern University, Chicago,USA. 1979
Post-Graduate Certificate: Webber Douglas Academy of Dramatic Art, London.1981
School of Visual Arts, New York, 1985
Languages: Entirely Bilingual and Bicultural in Italian and English, Scholastic French
Recent achievements: Selected by the Italian Art Director’s Club as Juror for the European Art Director’s Club awards,
Barcellona, Spain, July 2006 - The short animation produced by the Region of Tuscany for the World Water Forum in Kyoto,
Japan is invited for special screening at the Venice Film Festival, September 2006

47. Michael March Fantacci
Direttore Creativo / Copywriter
Consulente di Comunicazione Strategica
Via Burchiello, 32 - 50124 Florence, Italy
cell. : +39.340.6694801 email: info@michaelfantacci.com www.michaelfantacci.com
Nato: Firenze, 25 Gennaio 1958 Nazionalità: Italiana, Statunitense
Posizione Attuale: Fondatore, Direttore Creativo e CEO, Model T, Creativity, Communication & Marketing, Florence, Italy
Affiliazione Professionale: Membro, Art Director’s Club Italiano, eletto 1988
Direttore Creativo presso:
D&A, Design and Advertising, Firenze (1991/1993)
Kronomark, Milan (1991/1992)
Senior Copywrite presso:
D’Arcy, Masius, Benton & Bowles, Milan (1989/91)
Copywriter presso:
Alberto Cremona Agency, Milan (1986/88)
Clienti serviti su campagne internazionali o multinazionali:
FIAT, IVECO, Procter & Gamble (AZ/Crest, Vicks Sinex), United Distillers (Gordon’s Gin), Serengeti
Eyewear, USA, Asahi Optical/Pentax Foto & Pentax Vision, Digital Computer, Regione Toscana, Sergio Tacchini Sportwear,
Pineider.
Clienti serviti su campagne nazionali:
Vedi sopra, uniti a Unicum, Cointreau, International Toy Expo Milan, Alfa Romeo, Bticino,
Hitachi (Inno-Hit), Henkel/Bostik (Pattex), Fiorentinagas, ATAF, Modi &Mode, Coingas, Duralamp
Clienti recenti ed attuali di Consulenza di Comunicazione:
ATAF, Azienda Trasporto Pubblico di Firenze e Provincia, Regione Toscana, Comune e Provincia di Firenze, CNA,
Confederazione Nazionale Artigiani Piccola Media Impresa.
Riconoscimenti: Clio Award, Cannes International Advertising Festival, Art Director’s Club of Italy, Pubblicità e Successo,
Premio Mario Bellavista Targa d’Oro, PrintItalia, COMPA Premio Giuria Migliore Campagna dell’Anno per Servizi Pubblici.
Educazione:
Laurea, School of Communication, Northwestern University, Chicago,USA. 1979
Master: Webber Douglas Academy of Dramatic Art, London.1981
School of Visual Arts, New York, 1985
Lingue: Bilingue Italiano e Inglese, Francese
Recent achievements: Selezionato dall’Art Director’s Club Italiano come giurato all’Art Director’s Club Europeo, Barcellona,
luglio 2006 - il corto di animazione prodotto per la Regione Toscana e il 3o Forum Mondiale sull’Acqua di Kyoto, Giappone viene
invitato fuori concorso al Festiva Internazionale del Cinema di Venezia, Settembre 2006

48. Michael March Fantacci
Copywriter & Creative Director
cell.phone: +39.3406694801
email: info@michaelfantacci.com
www.michaelfantacci.com