Presentation given to Amazon's Web Services team at their headquarters in Seattle, WA, during their quarterly kickoff meeting. Presentation created and presented by the Tagcow.com co-founders Michael Droz and Matt Nichols.

1. Leveraging AMZN Web Services to
Enable Tagging & Content
Filtering Solutions
Tagcow Confidential - For Internal Use
ATG Confidential ᾶ For Internal Use Only Only

2. Contents
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Tagcow Overview
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Usage Stats
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Flagship Partners & Enterprise Customers
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Consumer Demo
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Technology Stack
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Architecture
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Why AWS
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AWS Services Not Used
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Feature Requests
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EC2
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Mechanical Turk
Tagcow Confidential - For Internal Use Only

3. Tagcow Overview
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Founded in 2006 [ as...Munio Memory Services, Inc.]
Consumer Tagging Service BETA [launched March 2008]
Enterprise Tagging Service [launched April 2008]
Content Filtering Service [launched April 2008]
HQ in American Fork, UT
Funding: Private
Venture Consulting Partner: Atlas Accelerator (www.atlasaccelerator.com)
9 employees
“Image Recognition Problem Finally Solved:
“Tagcow’s Enterprise Tagging Service gives search analyst, SEO/SEM
Let’s Pay People to Tag Photos”
managers and merchandising managers the powerful ability to quickly,
accurately and affordably add meta data to large sets of images. A real
breakthrough!” - Craig Crossman (Computer America)
“Thomas Hawk, the CEO of photo site Zooomr, tried the
service and declared it “really, really cool,”
Tagcow Confidential - For Internal Use Only

4. Usage Stats
Consumer Services
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Thousands of consumer accounts
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3 million images tagged
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13.5 million tags generated (4.5 tags per image)
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12 month goal to tag 3 billion consumer images
Enterprise Services
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Several signed contracts
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Tagging campaigns to begin next week
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12 month goal to tag 100 million enterprise images
Tagcow Confidential - For Internal Use Only

5. Flagship Partners & Customers
Tagcow Confidential - For Internal Use Only

6. Consumer Demo
www.tagcow.com

7. Technology Stack
Application
AWS
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Ruby On Rails
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S3
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Apache
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EC2
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Mongrel
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SQS
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MySql
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Mechanical Turk
Management
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RightScale

8. Architecture

9. Why AWS?
Control!
Rails and Open Source Support
EC2 On Rails

10. Amazon Web Services Not Used
Simple DB
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Too late
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Limited Rails Support
Flexible Payment Service
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Already using Authorize.Net

11. EC2 Features
Management Suite
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Self-managing clustering
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Reporting
Participation in Open Source Projects
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EC2 on Rails
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Rubber
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Fuzed
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Pool Party

12. Mechanical Turk Features
Partial Penny Rewards
More efficient worker interface
Multiple HIT Requests

13. QA?
www.tagcow.com