7. “ We shape our tools and thereafter our tools shape us.” (McLuhan) Each new communication tool has the potential to change the way we communicate. In its early years the Internet delivered email, discussion forums and text chat, and these tools quickly and radically changed the way much of humanity communicated. Most recently Twitter has again changed the communication landscape forever.
8. “ WE SHAPE OUR TOOLS AND THEREAFTER OUR TOOLS SHAPE US.” (MCLUHAN)