5. ALREADY MOBILE (INC TABLET) IS…
Sources: eMarketer, IAB, IBM Digital Analytics Benchmark, Gartner, Gartner, Strategy Analytics, Forrester, Neilson
10% OF US ECOMMERCE RETAIL $$
47% OF SITE TRAFFIC IN AUSTRALIA
$1bn OF 21012 AUS CE SPENDING
27% OF GLOBAL WEB TRAFFIC
BUT ONLY 1% OF THE AD MARKET
6.
7. Interest in buying in next 6 months
among USA kids ages 6-12.
48%
39%
34%
34%
33%
31%
31%
29%
29%
28%
26%
25%
21%
20%
20%
19%
19%
18%
16%
14%
14%
9%
8%
6%
4%
iPod Touch
iPhone
Kinect for Xbox 360
Computer
iPad
Nintendo WII U
iPad Mini
Nintendo 3DS/3DS XL
Tablet Computer other than iPad
Nintendo DS/DS Lite/Dsi/Dsi XL
Sony Playstation 3
Microsoft Xbox 360
E-Reader
Nintendo WII
Smartphone other than iPhone
Kindle Fire
Smart TV
PlayStation Portable
Android Smartphone
PlayStation Vita
PlayStation Move
Samsung Galaxy (Note or Tab)
Other Mobile Phone
Microsoft Surface
Apple TV
Source: Nielsen, 11/12
8. AND THAT’S JUST MOBILE.
THAT DOES NOT ACCOUNT FOR
SOCIAL, GLOBAL, LOCAL,
CONVERGENT FACTORS THAT
CROSS VERTICALS AND
THREATEN PROTECTED
GARDENS & WALLS.
10. UBIQUITOUS CONSUMER CONNECTIVITY.
UNPRECEDENTED INNOVATION. ULTRA
COMPETETIVE ECOSYSTEMS. FEARLESS &
RELENTLESS ENTREPRENUERS. ABILITY TO
SCALE MASSIVE CONSUMER ENGAGEMENT.
NEARLY PLUG & PLAY ENVIRONMENT. THE
ADJACENT POSSIBLE. BEAUTIFUL, CURATED,
CONTEXTUAL EXPEREINCES. THE RISE OF THE
GLOBAL CONSUMER. THE POWER OF SOCIAL
ENGAGEMENT. THE RISE OF THE PROSUMER.
THE ELIMINATION OF CHANNELS. THE ERA OF
OMNICOMMERCE.
11. BY 2016 AMAZON WILL
HAVE 26% OF GLOBAL
E-COMMERCE MARKET
SHARE.
Source: Morgan Stanley, 1/7/2013