This document discusses how Adtelligence uses social data and technology to monetize the social web. It summarizes Adtelligence's product portfolio including social targeting, audience analytics and reporting, and personalization engines. It argues that social commerce is the next big growth area and that ecommerce sites will need to adapt. Data is presented showing Adtelligence significantly increased conversions and new customers for clients through leveraging social graphs and personalization.

1. TECHNOLOGY TO MONETIZE THE SOCIAL WEB
Michael Altendorf
Nov,10th 2011
NOAH Conference

2. The social web embodies the original
vision of the internet
»The social web may still be in
its early phases,
but it is likely to transform
the fundamental businesses
of the Internet
far more rapidly than the »
incumbents anticipate.
(Accel Partners – The Rise of the Social Web, 2009)
Computer Magazine 1979

3. User ProfileData
Data

4. SOCIAL
TARGETING

5. ADTELLIGENCE Product Portfolio
Social by Design
ADTELLIGENCE Social Campaign Data Business Billing & Analytics &
Platform Fusion Layer
Targeting Management Intelligence Payment Reporting
Ultimate social network ad
booking for advertisers &
Sell Side Platform agencies Social personalization Real time audience
for publishers engine insights for Social CRM
Reach more than 1bn for eCommerce

6. SOCIAL COMMERCE IS THE NEXT BIG THING

7. Social commerce has
highest growth Rates!
Mobile: 27%
Social Media: 34%
Display Advertising: 17%

8. “If I had to guess, social commerce is the next
area to really blow up”
Mark Zuckerberg (Facebook))
“The potential for social commerce today is
“infinite”… Every eCommerce site will have to
adapt”
Bing Gordon (Kleiner Perkins)

9. ADTELLIGENCE build for Social Commerce
Data is the new business model
Advertise
Personalize
Analyze
Automated
Optimization
on KPI‘s
Social Audience Reporting Business Enrich
Targeting Analytics Optimization Intelligence CRM Data

10. Adtelligence
Can use all data!
Shop
Social baskets
networks
CRM Data
data exchanges
Adtelligence is 100% compliant with German privacy regulations

11. Leveraging the Social Graph
Shopping is a social Experience
Social Single
Graph Sign-On

12. Facebook Login or
Sign up
For all Websites
Social Personalization
Engine
Personlized Landing Pages
based on your facebook profile

13. For eCommerce
Interest Graph
Personalization
What are your friends buying?

14. For Publishers
Social Graph
Personalization
Get Recommended News by
your social circle

15. ADTELLIGENCE - For a higher ROI
Conversions
New Customers
328%
191% 221%
146%
A/B Testing 114%
Time:~12 weeks
Live data from one of our German eCommerce clients

16. References
Thank You!
www.adtelligence.de
michaelaltendorf@adtelligence.de