2. Create the worldwide leading
data driven 1 to 1 digital marketing platform
FULLY AUTOMATED // PERSONALIZED & TARGETED // BASED ON REAL TIME DATA

3. We create the future of the digital age
 WHERE EVERY INDIVIDUAL GETS THE RIGHT CONTENT HE IS INTERESTED IN WITHOUT SEARCHING FOR
 ONLY SEES ADS HE IS INTERESTED IN
 AND RECEIVES THE RIGHT RECOMMENDATIONS FOR PRODUCTS & THINGS HE LIKES
 IN REAL TIME AND ON ANY DEVICE

4. 
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7. http://

8. Optimize your marketing process

10. PERSONALIZATION
FOR E-COMMERCE
AND GENERATES A
PERSONALIZED LANDING-
PAGES

11. HOW TO START A VENTURE?

12. THE IDEA
COMES FIRST

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16. •
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•
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•

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20. Source: Forbes Magazine

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23. 1 Infrastructure 2 Offering
3
3 Customer
Core Partner Customer Customer
Competencies Network Relationship Segments
Value
Proposition
Value Distribution
Configuration Model
Costs 4 Finance Revenue Model
Source: A. Osterwalder Business Model Design Template

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27. Search
Customer Discovery Customer Validation
Pivot

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32. Where to
enter the
market?

33. WEB 2.0 TOOLBOX

Viral Marketing
Early Adopter Marketing 
Buzz & Guerilla Marketing
Blogging & Twittering 
Brand Page 
Facebook Fan Pages

Online Events / Webinar
Youtube Video PR 
Company Radio & TV

35. • There is some time between order
entry and cash flow
•
• This can become your core
•
problem depending on your
•
business model
• • If you have contracts, the bank can
be used for this but not unlimited

36. •
•
• …cash flow break even is
important, not just in the books
•

37.  Look for talent not for CV
 Like in a rock band: All instruments have to be
played and not everybody can play everything
at the same time
•
 Motivation is more•
important than previous
internships
 •Grades make no good great sales guy
• Very important to find 5 key people in the
company
 In the beginning you need 2: one to sell, one
to build
 Later you need: CEO, VP Sales, COO, CFO,
CTO/visionary

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

41. • Selling to Google is best, but there
are many other which are ready to
buy
• IPO – not necessary, you can use
private equity first
• As an expert first before you sell
(M&A advisors in London, NY
, silicon valley)
• Stay with your company?
• Merger with competitor
• …

42. THANK YOU!

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 Source: Wooga

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