The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
Design your website with your mission in mind
1. A Blackbaud Production
The audio for this webinar will be broadcast through your computer. Once you join
the presentation, a small audio broadcast box will appear on your screen and you
will hear the host through your computer speakers.
To join an Audio broadcast in WebEx, click on the Communicate menu in your
WebEx screen and select Join Audio Broadcast. If you are having problems
connecting with the audio broadcast server you can still join using the
teleconference. To join the teleconference follow the steps below:
1.Leave the audio broadcast by clicking on Communicate > Leave Audio Broadcast.
2.Get the teleconference number, click on Communicate > Join Teleconference.
If you are unable to listen to the audio through your computer and wish to dial into
the conference line, please use the information below:
Teleconference information:
Call-in toll-free number: 1-8664106539 (US)
Call-in number: 1-6604225471 (US)
Conference Code: 216 610 0
3. A Blackbaud Production
Agenda
• Introduction to Guide Creative
• Why upgrade to Wordpress with Guide Creative
• DIY Forms with eTapestry
• Our Strategic Design Process
• Top Ten Best Practices
• Wordpress Theme Galleries
• Ongoing services
4. A Blackbaud Production
Who Is GUIDE Creative?
• Creative on Purpose
A strategic, creative spin to nonprofit’s missions to extend reach
and create a bigger impact.
• Team of Design and Nonprofit Experts
Backgrounds in branding, web strategy, marketing, graphic
design, content strategy, and ex-nonprofit professionals.
• Exclusive for Nonprofits
We only work with nonprofit organizations. We know how to
create designs that broaden reach, inspire action and mobilize
audiences.
5. A Blackbaud Production
Our People
Our team is committed to your mission. With over 20 years of experience in the industry, we
understand nonprofits better than anyone and we’re able to leverage this expertise to help
you meet your organization’s goals through our uniquely tailored creative services.
6. A Blackbaud Production
Our Promise
• Design for your mission
• Design for your audiences
• Design for impact & user experience
• Solve challenges through design
• Create lasting impressions
• Inspire action through design
9. A Blackbaud Production
WordPress is an open-source content management
system that powers millions of websites from all over
the world.
10. A Blackbaud Production
Why upgrade to WordPress with
Guide Creative ?
Guide Creative believes that the WordPress platform is the
best open source solution to meet the needs of our nonprofit
customers
Ease of use for our customers
Stability
Active community of users
Freely available resources
Open source
• Extended functionality through plugins
• Customizable
• Flexible
11. A Blackbaud Production
A prescribed, flexible and scalable way to
showcase your mission, interact with your
audience and inspire action online, that fits
within your budget and can be up and
running quickly.
WordPress® For Nonprofits
12. A Blackbaud Production
“55% of the 1 million most visited sites that are run
on a content management system are run on
WordPress” – W3Techs, 2012
13. A Blackbaud Production
Guide Creative and eTapestry Together – The
Integrated Solution for Your Website
DIY Forms – Embed Template
•Donations
•Event Registration
•Contact Form
•Volunteer Registration
•Membership Sign-up
17. A Blackbaud Production
“Your website does not exist as a boutique just
to show off information about your
organization. Instead, it’s actually a tool that
you have employed to mobilize your
audience...”
- Raheel Gauba
18. A Blackbaud Production
Keep the audience in Mind
Focus on your audience needs
• Who are your audience groups and who is most important?
• What do they care about – need, goals and aspirations?
• How do they interact with you on and off your website?
19. A Blackbaud Production
Meet users where they are
• In less than one year mobile will be the #1 way your audience will access
your website … Are you ready?
Keep the audience in Mind
20. A Blackbaud Production
“The Web is a world of first impressions, and
quick ones at that. Users form an opinion of a
website within the first few seconds of loading
it.”
- Jason Gross
“The Role of Design in The Kingdome of Content, www.smashingmagazine.com
21. A Blackbaud Production
Have a Focused Homepage
Prioritize Content
• Wireframes are key for visual hierarchy
• Remember YOUR goals
• Remember your AUDIENCE’S goals
22. A Blackbaud Production
Pass the 3-second test
• Is your homepage scannable, understandable, intuitive
in 3 seconds?
Have a Focused Homepage
23. A Blackbaud Production
“Design your website around your organization’s
actions and purpose. Make the mission
statement clear as day.”
- Blake McCreary
“Non-Profit Web Design.”
24. A Blackbaud Production
Share Your Mission
Tell your story clearly & make it actionable
• 60% of all donors check out an organization’s website before donating -
tell them why they should give…quickly before they change their mind
25. A Blackbaud Production
Share Your Mission
Show your story … visually
• Infographics, typography, links, video, imagery,
photography
• The style should fit your voice and brand
26. A Blackbaud Production
“Regardless of what your content actually says,
the design around it controls what the users
see first and how their eyes move across the
sections of the page.”
- Jason Gross
“The Role of Design in The Kingdome of Content, www.smashingmagazine.com
27. A Blackbaud Production
Use Compelling Imagery
• Engage with eye contact … Make a personal connection
• Show real stories of impact to gain credibility
28. A Blackbaud Production
“User-centric design has become a standard
approach for successful and web design. After
all, if users can’t use a feature, it might as well
not exist.”
- Vitaly Friedman
“10 Principles of Effective Web Design”, www.smashingmagazine.com
29. A Blackbaud Production
Ensure ease in Navigation
Navigation Systems should be intuitive and precise
- Provide multiple interaction paths
- Ensure context for users who come in through search or links
- Does it take two-click or less for key tasks?
30. A Blackbaud Production
“Assuming that you’ve written a brilliantly
persuasive page, it’s still next to worthless
without a strong call to action…”
- Brad Shorr
“Five Copywriting Errors That Can Ruin a Company’s Website,”
31. A Blackbaud Production
Include clear, bold calls to action
Remove all obstacles to action from anywhere
“Apply Now” should take them directly to application.
Calls to action should be clear and compelling
Never say “click here”
Say for example “visit us“
32. A Blackbaud Production
“Stewardship comes down to being able to show
donors how their dollars were used and what
impact their contributions had.”
- Cynthia Gomez
“What Is Stewardship for a Non-Profit?” www.eHow.com
33. A Blackbaud Production
Showcase Your Stewardship
60% of donors visit a nonprofit’s website before making a gift.
- Show the impact (eg. stats, infographics)
- Be transparent (eg. share your annual report)
- Say “Thank you”
34. A Blackbaud Production
“…You need to remember that the Internet is a
dynamic place, and make sure your site is
constantly changing as well.”
- Randall Mains
35. A Blackbaud Production
Keep Your Content Fresh
Always have something new to offer to your users
- Utilize automatic feeds
- Add dates to content posted to the homepage
- Gather user-generated content
Timely
Upcoming
Events
36. A Blackbaud Production
“Integrating the social experience into your
organization’s web site will help promote the
channel, engage supporters, and provide a
constant source of dynamic content …”
- Melanie Mathos & Chad Norman
“101 Social Media Tactics for Nonprofits: A Field Guide.” John Wiley & Sons, Inc.
37. A Blackbaud Production
Be Social
Social media and viral sharing are highly
valuable tools in contributing to web site
traffic and brand exposure
- Make it easy to connect, interact and
contribute
38. A Blackbaud Production
“Many of today’s most successful websites are
interactive, meaning they allow people to
participate in the content in some way.
- Randall Mains
Strategic Web Communication Principle #4: Interactivity” blog.pathmakermarketing.com July 12, 2009
39. A Blackbaud Production
Provide a Personal Touch
Through Interactive Media
Allow users to consume information in multiple ways
- Your audiences’ preferences for consuming content varies, just as their
browsing and navigation styles do. Users want to consume information in
various media channels and formats.
47. A Blackbaud Production
Ongoing Services
Go Live and Beyond
• Urgent Care
Assurance that we will keep your site working the way we built it
• Resources
DIY knowledgebase, archived webinars, tutorials and premium content directed
specifically to non-profits
• Ongoing Education
Premium quarterly webinars for valuable insight and practical application
• One On One
We find ways to make your site even better than the day it went live
48. A Blackbaud Production
The Chronicle of Philanthropy
Statistics
• “Three out of four donors born from 1979 to 1994—a
generation often referred to as “millennials”—said they
were turned off when a nonprofit’s Web site had not been
updated recently”
• “Six in 10 said they wanted nonprofits to share stories
about successful projects and programs and appreciated
information about an organization’s cause and the people
it serves.”
49. A Blackbaud Production
Resources and Next Steps
• Get In Touch! Rachel.Rzepkowski@guidecreative.com
• Assess Your Site!
www.guidecreative.com/topten
• Check us out on Facebook and Twitter!
• Guide Creative Design Portfolio:
http://www.guidecreative.com/work
• Guide Creative Services:
http://www.guidecreative.com/skills/#core
