Alignment Lab @ London College of Communication exploring values & whatnot.
Find the Storify here: http://storify.com/michaelambjorn/values-and-whatnot-an-alignment-lab-london-college/
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Values & Whatnot - an // Alignment Lab at London College of Communication
1. // Alignment Lab: BA and MA comms students
London College of Communication
February 2014
2. Alignment Lab
Word Cloud: values & whatnot
Values (and a few other ideas) as noted by the forty or so BA and MA comms
students attending the #ALIGN workshop @LCCLondon February 2014
3. Alignment Lab
Word Cloud: ‘five words I leave with’
The first five words that popped into the minds of the forty or so BA and MA
comms students attending the #ALIGN workshop @LCCLondon February 2014
4. // Quick Notes: BA and MA comms students
London College of Communication
February 2014
10. // Alignment Lab
How can you communicate your brand?
South Africa | October 2013
11. Alignment Lab
Consensus Workshop
Related resources for follow-up
A: How you
come
across
B: Core
Skills
C: Add
Value
D:
Strengths &
Niche
E: Go Pro
F: Network
#IABCSA: Do you
manage your
personal brand?
Gail Cameron
Read
Communication
World online / listen
to the IABC
podcast Café2Go
Understand the
language of
business – listen to
HBR podcasts –
your execs do…
Mentor / get
mentoring
Alignment session
with Daniel
Munslow and
measurement
session with
Andrew McIlwaine
Reach out!
As you believe, so
it is Tumi Rabanye
Go for Gold Quill
Share your insights
from #IABCSA
sessions: Rethink.
Reinvent etc.
Strengths Finder
Go for Gold Quill!
Monitor #IABC and
#IABCSA
Your future, Your
choice: CEOs have
opened the door to
an expanded role
for communication.
Are you ready?
FISH! – Juanita van
der Watt | Dale du
Preez
Send in a pitch for
World Conference
Follow Angela
Sinickas on
measurement
Attend IABC
conferences – keep
an eye on the IABC
Weekly Update
See the video from the conference:
https://vimeo.com/78360492
Learn more about
alignment
Connect to
conference
attendees via
LinkedIn
12. #ALIGN: What is it all about?
London College of Communication
February 2014
16. ‘If you want to go
fast, go alone – if you
want to go far, go
together’
West African Proverb
17. What
How
Why
Alignment, clarity, improvement and
on-going results – in a nutshell
We want our initiatives succeed – yet, we’re up against the odds (70% fail)
– and we want to use people-centred methodologies to achieve it.
Set out opportunities
and challenges
Agree to a
common
purpose
Facilitation – RSA Small Groups
Methodology + Technology of
Participation
Align to it
Structured follow-up
Make it
happen!
18. Recognise any of these?
•
•
•
•
Stakeholders say they don’t feel involved
You spend a lot of time putting out fires
Governance structures are creaking
It seems like people are pulling in
multiple directions
19. What can be done?
“Culture eats strategy for
breakfast”
- Peter Drucker
Answer?
Get up earlier and use tools that
work to meet your strategy
imperatives
20. Practical steps – in a bit more detail
•
•
•
•
We establish the overall strategic imperative, then…
Through stakeholder mapping and practical workshops
with those who have insight and influence, we establish
the opportunities and challenges so that …
a consensus can be established and is recognised as a
common purpose.
With this a light-touch framework for keeping focused,
on track – and seeing the change through to make it last
The alignment difference: Being built on a shared
contribution everybody signs up to
= achieving goals together.
21. Public experiments in
alignment and interviews
with inspiring leaders and
followers – shared using a
Creative Commons
framework
Private assistance for your
strategy alignment
challenges using
professional facilitators
and structured follow-up
Want to help?
Want to talk?
•
•
Michael Ambjorn
+44 7856 281 027
michael@alignyour.org
@michaelambjorn
linkd.in/ambjorn
•
Volunteer for an experiment
Nominate somebody who inspires
you for an interview
Contribute to the Creative Commons
– hit like, RT, share, suggest…
#alignyourorg