my PR class's PPT

1. Nippon paint Cause Related
Marketing
Targeting: Autistic’s Family

2. Autism is a disorder of
neural development
characterized by impaired
social interaction and
communication, and by
restricted and repetitive
behavior.

3. • The prevalence of autism is about 1–2 per 1,000
people worldwide, and the Centers for Disease
Control and Prevention (CDC) report 11 per 1,000
children in the United States are diagnosed with
autism as of 2008.
• The number of people
diagnosed with autism has
increased dramatically
since the 1980s.

4. • Theme:
Nippon Paint,
My Unique Artist.
• Objective:
Make sure the society got more concern about
autistics,and have more understanding to autism
children.

5. • Goal:
1)Build up or let the consumer got a positive
image towards the brand.
2)Let the consumer know that our brand is a
brand who are more altruistic-oriented than
egoistic-oriented.

6. 4 Steps to reach the goal:
• First Step:
Create an Autism foundation with all the Autism
Society in Taiwan, build up a long term
relationship with psychologists to provide or
develop treatment to autistics .
• Second Step:
Make visits to the autistic’s family around
Taiwan, to understand more about Autism
Family and listen to their stories, and after that
provide free service of painting their houses or
send them some Nippon Paint products.

7. • Step Three:
Create an image that the autistic is Always
Unique Totally Interesting Sometimes
Mysterious, to promote this.And an event will be
conducted at a football field.
• Activities:
1)We will make A3 sizes Glasses (like Sketch
book) and the autistics will draw on the glasses.
2)After they finish drawing we will collect the
glasses and make a book call Glass Book and this
book will carry to all the place around Taiwan and
make a Glass Book Gallery.

8. • Step Four:
Record down the process of the campaign
and show all the stories of the Autistic Family in
order to let everyone know more about Autism
and have more patient to autistics,the record will
show every week with different stories.