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social-media-marketing-trends-for-2013-2014
1.
2.
3. Trends in social media marketing
Bravo Group : Shoaib Manzoor
23
Hasnain Bashir 14
Faisal Mumtaz
17
Sana Laghari
02
Jahanzeb Shaukat 46
Azam Bhutta
06
Farhan Sajid
13
Muhammad Huzafah 25
4. Every year different trends that marketers have to
follow closely in the following year to beat the
competition.
Today in this presentation we will intend to give an
objective analysis of social media marketing trends
that used by marketers in recently 2013 and in future
(2014).
19. The spending should at
least double (if not triple)
by the end of 2016.
Social media
budgets will grow
20. C-level demands to see social
media marketing ROI
The more money goes into social media marketing the more important it is to show the results.
21. Social media advertising has grown
As Twitter and Facebook are offering more advertising solutions,
marketers are going to spend more.
22. Social media
integration with
other marketing
Creating social media
connection with other marketing
will get you better results for the
same budget.
24. Social reputation
management
To engage consumers brands
start to use social causes,
economic, and environmental
issues as the backbone of
their campaign strategies.
25. Content creation
inside your company
Combine the management of content creation, blogging, social
media, SEO, paid search and advertising.
26. Content curation and discovery
Curation will create an impression of being
in the know, a central hub and a valued
resource in your area.
30. Social media monitoring
tools combined with
business metrics will lead
to better understanding of
the value of social
interaction.
Social media monitoring
35. SNAPCHAT MARKETING
It’s the hot and trendy mobile application that sends out messages (text,
photo or short video), called “snaps”, that auto-destruct after a short
moment of time,
With its 1.18 billion users, of which close to 58% are active daily, with an average of 20 minutes per day, Facebook is certainly not disappearing anytime soon. Outside emerging markets where growth is still happening, Facebook has reached a certain plateau, with even some decreases within the youngergenerations, in particular the 13-17 teens. For brands, in particular small & medium businesses (SMB), it’s getting increasingly difficult to master the platform and gain a vibrant community without spending some efforts and allocating substantial efforts, both in time and money.One thing is for sure, though: 2014 should be the year of Twitter. There fact that it will become a public company will throw the 7 year-old platform into the limelight, and with it comes public scrutiny. Many bystanders will want to better understand the platform, which should in turn convert many latent users to come back and give the platform another try. A study by Pew Internet & American conducted earlier this year found that more and more teenagers were jumping ship from Facebook to Twitter and Instagram, in great part “because there is less drama”. It’s also easier to fly under parents’ radars and have a more secretive approach on Twitter. Many brands already use Twitter. Having more users join this social media should consolidate Twitter as a great customer service platform, not to mention lead generation and R&D.
The words “Snapchat” and “Marketing” are usually not found in the same sentence, but this may very well change in the near future. If you are not familiar with Snapchat, it’s the hot and trendy mobile application that sends out messages (text, photo or short video), called “snaps”, that auto-destruct aftera short moment of time, between 1 to 10 seconds depending on how the snap was set up. As of April 2013, its 5 million active users were uploading over 150 million photos per day! There mere fact that snaps get deleted from the server after their time limit explains why so many people are embracing thisnew app. Its ephemeral aspect contrasts with privacy issues that are plaguing other platforms, with a “spur of the moment” side that can become an opportunity for brands. Yoghurt company 16 Handles is thought to be the first brand that conducted a promotion using Snapchat, earlier in 2013, and a few others have experimented since. With the recent launch of Snapchat Stories (see video below), brand marketers now have an opportunity to ask customers to share their stories, or interact with them while in their store, hotel or destination, to increase engagement and share-of-wallet with in-store promotions. Snapchat marketing should be two words you’ll soon learn to combine!
Ah, yes. Google+… Earlier in 2013, a study published on emarketer found that Google+ had now over 540 million active users, making it number two worldwide after Facebook. Is Google+ Really the 2nd Most Popular Social Network? I think, no one have doubted the efficiency of the platform itself. Yet, with recent changes in its search algorithm under code name Google Hummingbird, and the evolution of its popular Google Hangout functionality as a full-blown, stand-alone application, Google continues to push the envelope. The question that lingers is whether Google+ will garner more mainstream attention, With over 1.5 billion photos shared weekly, there is certainly more action happening. The jury’s still out, but 2014 should be a key year for Google+.