This is a 2006 slide presentation of Shreveport's Historic Music Village Plan to the New Media Consortium national conference. The comprehensive plan for the historic area around Shreveport's Municipal Auditorium, Home of the Louisiana Hayride, was recognized by the Louisiana American Planning Association with their Best Plan Award.

1. Shreveport’s Historic Music Village
Our Vision
“A cool place for
knowledge workers”
…to support and nurture a dynamic, vibrant community of artists,
media producers, educators and other professionals eager to employ
technology to reach a global audience with entertainment products
based on our deep traditions of Southern music.

2. Quality Business
Quality Attractions Quality Place
Music
Business
Development
Real Estate
Development
Tourism
Development
Shreveport’s Historic Music Village

3. Leadbelly
Elvis
Hank & the Cowboys
Horton & Cash
Maggie Lewis
Warwick
Willie Nelson
Jimmie Davis
George Jones
“Cradle of Stars”
Building the future on our rich music history

4. “The Magic Circle”
We envision building this community at the beginning of the historic
Texas Trail, where Southern culture collided with the West to
create a powerful mixture of deep cultural traditions and exciting,
new ideas.

5. Link Regional & National Resources  Music Business Opportunities
Shreveport’s Historic Music Village
Quality Business…Quality Attractions…Quality Place
National
Music Industry
Regional
Talent & Entrepreneurs
C.E.R.T.
C.C.D.M.
Conferences
Rounds
S.A.M.M.
Innovation Leading to New Business Opportunities
FAME contacts
Touring Performances Partners
Grant Funding
Investment Opportunities
Music History Alumnae
Incubators
International Marketing Brand
FAME partners
“Magic Circle” talent
Historic Music Village Plan
Regional Economic Initiative
Organizing History
Syndicated Shows
Digital Media Products
National Industry Branch Offices Entertainment Product R & D
Creative Workforce
Talent Development & Promotion
New Business Development
Entertainment Industry Cluster
4.12.03
MHSM Architects

6. Link Public & Private Resources  Real Estate Opportunities
Shreveport’s Historic Music Village
Quality Business…Quality Attractions…Quality Place
Land Assembly,
Historic Resources &
Infrastructure
Business & Residential
Markets &
Investors
RDA
Project
Packaging
Church
CDC’s
Financing
Community Development leading to Real Estate Opportunities
FAME Plan & Organization
Historic Buildings & Sites
Special District Zoning Criteria
Public Agency Cooperation
Upgrading existing infrastructure
Non-Profit
& For-Profit
Developers
Inner City Job Creation
FAME as RDA Agent
Music Industry Public & Private $
CDE, NMTC, HUD & other Public $
Digital Media Cluster
Private Investment $
Neighborhood Serving Businesses
Regional Business Center
Sustainable Development Faith Based Development
Cool Place for Knowledge Workforce
Artist Affordable Housing
New Business Development
Mixed Income Neighborhood
4.12.03
MHSM Architects

7. F.A.M.E. Songwriters in the Round
Hosted by F.A.M.E & Centenary College
Feazel Rehearsal Hall, April 25,2003
Featured Songwriters Gordon & Bryan Kennedy

10. Texas Trail Technology Corridor
Heritage Corridor
Music Village
InterTech Science Park
Original Shreveport

11. Texas Trail Technology Corridor
Heritage Corridor
Music Village
InterTech Science Park
Original Shreveport

12. Shreveport’s Historic Music Village
Inventing the Future
• Compact / mixed use / mixed income neighborhood
• Preserve & build on authenticity
• Create strong edges & gateways
• Develop key anchors to build critical mass
• Provide a range of housing choices
• Uniqueness value / street life / local wealth building
• Pedestrian preference / traffic calming
• Shared & unobtrusive parking
• Quality open space amenities
• Connections & collaborations

13. Advancing
Partnerships
and
Projects

14. The Challenge
for CERT and the North Louisiana economy is
to attract, cultivate and retain brainpower
• This brainpower is most likely
going to come from within our
regional economy.
• According to the Southern
Technology Council:
–the odds of an individual taking a job
in-state are shown to increase more
than tenfold if the individual attends
college in the same state they went to
high school.

15. In the Knowledge Economy,
brainpower is everything,,,
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
15% 20% 25% 30% 35% 40% 45%
Percent of adults with
4 years of college or more
State per capita income
The higher the
proportion of college
graduates, the more
income a state
economy earns…
Educational Attainment and Economic Welfare Measures, 1999
http://www.postsecondary.org
Louisiana

16. Austin provides a model for the
Shreveport-Bossier region to follow
No region in the past
few decades has
moved as quickly into
the top ranks of
technology regions as
Austin. The city
actively cultivated it
music scene as part of
its high tech strategy.
Richard Florida
Carnegie Mellon
University
1990 1992 1994 1996 1998 2000
0
5
10
15
20
25
30
35
40
45
50
Gross Metro Product
(Billions, $Current)
Austin - San Marcos, Texas
Shreveport – Bossier City, La.

17. 22 Parish CERT Region
 Link Region Higher Education
 Intermediary
 Convener / Facilitator
 Link to Business
 Workforce Development
 Technology Transfer
 Economic Development
HSC
Consortium for
Education
Research &
Technology

18. CERT / FAME
Initiatives
BPCC
Centenary
La. Tech
LSUS LSUHSC
LTC
ULM
NSU
SUSLA
BRF
Music
Village
&
Tech
Corridor
• C.C.D.M.
• S.A.M.M.
• Music
Industry
Education
• S.A.M.
Conferences &
Rounds
• Musicians &
Songwriters
Incubator
Grambling
• Social &
Political
Research

19. Texas Trail Heritage Corridor
InterTech
Science
Park
The Avenue
F.A.M.E.
Ledbetter
Blue Goose
Hayride
Trail
Head

20. Shreveport’s Historic Music Village
Seeing the
neighborhood
in a new way:
• Edges &
Gateways
• Anchors
• Pedestrianism /
Traffic Calming
• Streetscape /
Parking
• Housing
• Featuring
Historic
Resources
• Collaborations
• Technology
neighborhood for
knowledge
workers
• Ledbetter Heights District
• Hayride District
• Blue Goose District
• The Avenue District

21. Seeing the
neighborhood
in a new way:
• Edges &
Gateways
• Anchors
• Pedestrianism /
Traffic Calming
• Streetscape /
Parking
• Housing
• Featuring
Historic
Resources
• Collaborations
• Technology
neighborhood for
knowledge
workers
Shreveport’s Historic Music Village

22. Municipal Auditorium

23. Municipal Auditorium

24. Hayride
District

25. Beginning of the “Old Texas Trail” today

27. “Texas Avenue” today

29. “Texas Avenue at Grand Avenue” today

32. “Municipal Auditorium & Grand Avenue” today

34. The
Southern
American
Music Experience
• Municipal Auditorium
• Calanthean & Roof Top Performance
• Center for Creative Digital Media
• Music Performers Incubator
• Songwriters Incubator
• Southern American Music Museum
• Hall of Fame
• Songwriters & Performers Gallery
• Music Industry Entrepreneurs Gallery
• Music Technology & Innovation Gallery
• Listening Gallery
• Performance Gallery
• Future of Southern Music Gallery
• Traveling Exhibits
• Research Archives and Education
• Museum Café and Gift Shop

35. • Municipal Auditorium
• Calanthean & Roof Top Performance

36. • Municipal Auditorium
• Calanthean & Roof Top Performance
FAME’s Southern American Music Museum &
Center for Creative Digital Media
 Interdisciplinary Collaboration Center
-Integrated Process – Harnessing Creative Energy
 Applied Research
-Innovative Digital Technologies
-Create & Distribute Experiential Content
 Connection Alchemy :
-Education Institutions
-Higher Education & Business
-Past & Future
-Museum & Economic Development
-Museum & Neighborhood - Living Museum
-Brainpower, Quality Place & Innovation
-Community Development & Value-added ED
 Regional Economic Development Initiative
-Embracing Technology
-Network of Communities

37. The Avenue
District

38. The Avenue
District
Antioch
Development
Area
1
2
3
4
5
6
6
6
7
8
8 9
10
11
12
13
14
1 Antioch Church
2 Phase 1 Antioch Mixed Use
3 Phase 2 Antioch Mixed Use
4 Phase 3 Antioch Mixed Use
5 New Urban Residential
6 Renovated Existing & New Infill
7 New Community Center
8 Renovated / Reconstructed
9 Antioch Family Center
10 Shared Surface Parking
11 Calanthean Museum
12 New Infill Mixed Use
13 Renovated Existing
14 Clustered Shotgun Housing
Existing to be renovated or rebuilt
New buildings

39. Texas Avenue - “The Avenue” today

41. Ledbetter Heights
District

42. Blue Goose
District

44. 1 Urban Residential – 25 to 40 units / acre
• Residential (R) – new or renovated historic
• Commercial (C) – new or renovated historic
2 Row Housing – 15 to 30 units / acre
20’-
40’
module
2 – 4
floors
optional
2 – 3
floors
50’ to 100’ 80’ to 85’
55’ Street
& Parking
15’± 15’± Sidewalk
Parking
C or R
C or R
C or R
C or R
Residential
Residential
Residential55’ Street
& Parking
15’± Sidewalk
50’ to 100’
Block Plan /
Density
Street Character
& Spacing
Section / Streetscape Scale
& Design Standards
Traffic calming
chicanes at
mid block
Unit
Unit
Unit
Unit
280’ – 300’
240’–
300’
20’-
22’
typical
20’
alley
30’-
45’
40’-70’ 25’-
30’ 6’ 6’
32’-40’
Street
40’-70’ 20’
alley
30’-
45’
25’-
30’
125’ Lot
1’-6” wall at property line
Covered or uncovered parking at alley
Garage units accessed from alley
2-3 Story Height
Alley
Street
Housing Typologies

45. Block Plan /
Density
Street Character
& Spacing
Section / Streetscape Scale
& Design Standards
3 Renovated Historic – 18 to 20 units / acre
 Historic shotgun houses regrouped & clustered
 Spacing & setback around existing large historic homes on Austin & Oakland Streets based on existing context
4 Zero Lot Line Detached – 12 units / acre
(up to 24 units / acre with garage apartments)
Housing Typologies
16’-
28’
10’ 20’ 10’-25’ 40’-60’ 25’
6’ 6’
32’-40’
Street
25’ 40’-60’ 30’-55’
110’ Lot
20’
alley
20’
alley
Covered Parking at alley
Surface Parking at alley
20’ 0’-20’ 40’-60’ 25’
6’ 6’
32’-40’
Street
25’ 40’-60’ 25’-45’
110’ Lot
20’
alley
20’-
25’
20’-
25’ 5’
1’-6” wall at property line2-3 Story Height
260’ – 350’
250’–
260’
Garage apartment option
40’-45’
Alley
Alley
Street
Alley
Street
Unit Unit

47. 1
2
3
45
6
7
8
9
10
11
12
13
14
15
1 Municipal Auditorium
2 Austin Place Historic
Victorian Homes
3 Calanthean Temple
4 Furniture Building
5 Holy Cross Episcopal
6 Texas Avenue
800 Block
7 Central Fire Station
8 B’nai Zion Temple
9 McAdoo Hotel (SRO)
10 Antioch Church
11 Star Theatre site
12 Galilee Church
13 Oakland Cemetery
14 First Methodist
15 Princess Park
Shreveport’s
Historic
Music
Village
Historic Music Village
Ledbetter Historic
District
Downtown Historic
District
Historic
Building
Resources

48. 1 Public Safety Complex
2 Proposed Jail site &
existing 911 Center
3 Jackson Heights
Public Housing
4 Proposed Community
Center & Park
5 Proposed Inner City
I-49 extension
6 Caddo Street access
to new convention
center and River Front
7 Sound & Vibration
from Mexican Railway
(KCS & UP)
8 Noise from I-20
Shreveport’s
Historic
Music
Village
Historic Music Village
2
1
3
4
5
6
7
8
Development
Issues

49. Vacant Lots & Buildings

50. C.D.E.
•Financing
•NMTC
•Church CDC’s
C.D.E.
•Financing
•NMTC
•Church CDC’s
Non-Profit
Developer
•501c3
•Public / Private
Projects
•Public Projects
Non-Profit
Developer
•501c3
•Public / Private
Projects
•Public Projects
RDA Agent
•Land Assembly
•Plan Management
•Enforcement
•Infrastructure
Projects
RDA Agent
•Land Assembly
•Plan Management
•Enforcement
•Infrastructure
Projects
Partnering
Initiatives
•Muni
•S.A.M.M.
•C.C.D.M.
•Education &
Workforce
•Incubators
Partnering
Initiatives
•Muni
•S.A.M.M.
•C.C.D.M.
•Education &
Workforce
•Incubators
Ongoing
Initiatives
•Fundraising
•Annual Conference
•National Music
Industry Linkages
•Regional Talent
Resources
•Seminars &
Rounds
•DED Cluster
Support
Ongoing
Initiatives
•Fundraising
•Annual Conference
•National Music
Industry Linkages
•Regional Talent
Resources
•Seminars &
Rounds
•DED Cluster
Support
Redevelopment Initiatives
Music Industry Initiatives
F.A.M.E.
CERT
Work Organization
Shreveport’s Historic Music Village
Plan implementation
Proposed Initial Staffing:
•Director
•Redevelopment Initiatives Manager
•Music industry Initiatives Manager
•Administrative Assistant

51. Quality Business
Quality Attractions Quality Place
Music
Business
Development
Real Estate
Development
Tourism
Development
Shreveport’s Historic Music Village