Blogging 101 Presented By: Dale Culp and Jonathon Knepper Track: Technology Session Format: Co-Presentation Description: If you’re just starting out with blogging, this session is a must-attend! Join Dale and Jonathan as they discuss how to build your first blog, including choosing a host and domain name, a content management system to work with, and then, how to make your blog thrive.

1. Outreach-ing to the Top
Jonathon Knepper
#NEPABlogCon

2. See the deck + additional resources:
dudewiththehair.com/nepablogcon
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3. About Me
Jonathon Knepper
Digital Strategist
@jonknep
jon@dudewiththehair.co
m
#NEPABlogCon

4. Meet Annie!
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5. She takes awesome pics.
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6. She has a blog...
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7. She’s on social too...
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8. But nobody knows :(
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9. But nobody knows :(
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10. Not true. One person notices.
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11. What is outreach?
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12. What is outreach?
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13. Outreach Outcomes
●Brand Awareness/Influence
●Real Relationships
●Referral Traffic
●Social Proof
●Organic Search
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14. Outreach Outcomes
●Brand Awareness/Influence
●Real Relationships
●Referral Traffic
●Social Proof
●Organic Search
●Placement $$ can’t buy
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15. 4 Parts of outreach

16. 1. Research
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17. 2. Your “Thing”
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18. 3. Relevancy Factors
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19. 4. The Ask
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20. What happened to Annie?

21. More people found her!
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22. More people found her!
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23. Thanks Everyone!
See the deck + additional resources:
dudewiththehair.com/nepablogcon
@JonKnep
#NEPABlogCon

24. Photo Credits :)
http://www.flickr.com/photos/oblongpictures/5250948891/
http://www.flickr.com/photos/aiwells/3695267115/
http://www.flickr.com/photos/aiwells/3696077800
http://www.flickr.com/photos/aiwells/3711734728
http://www.flickr.com/photos/joachim_s_mueller/6928072309
http://www.flickr.com/photos/oblongpictures/5713230691/
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