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Plain English at Work
– The art and science of effective writing –
Plain English at work

Mark Morris
Speechwriter at the Department of Health
Today we’ll ask…

What is plain English?
How to write in plain English
How to test your work
A quick exercise
What is plain English?

“Communication that emphasises
clarity, brevity, and the avoidance of
technical language.”
Wikipedia
What is plain English?
Clarity of thought
What is plain English?
Clarity of language
What is plain English?
Clarity of language
Short, active sentences
15-20 words

Short, simple words
‘Buy’, not purchase

As little jargon as possible
What is plain English?
Clarity of language
Short, active sentences
15-20 words

Short, simple words
‘Buy’, not purchase

As little jargon as possible, BUT…
What is plain English?
NOT a total
ban on technical language
What is plain English?

Writing for your reader
What is plain English?

Writing for your reader
The mum test…
What is plain English?

Writing for your reader
20 second test
What is plain English?

Achieving your objectives
What is Plain English?

It’s not a “comms thing”
Support
www.read-able.com
Support
www.read-able.com
Support
www.read-able.com
Support
Handouts:
How to write in plain English
10 tips for editing
How to write medical information
in plain English

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Effective Writing Techniques for Clear Communication