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Mapping the Client
Experience Lifecycle
            by Matthew Homann
                   LexThink LLC
One question to ask
yourself everyday.
How can we serve our
best clients better?
Understanding your client’s
experience is the first step to
            improving upon it.
Leaving, on a
jet plane ...
Daddy, I want to ride
the roller-coaster!
s    m    t    w    t    f    s
   1    2    3    4    5    6    7

   8    9    10   11   12   13   14

   15   16   17   18   19   20   21

   22   23   24   25   26   27   28

   29   30   21




Your clients don’t care about
    results most of the time.
#
                  !




They care about the experience
     they’re having right now.
Clients value

!   things most
    lawyers don’t
    measure.
How do clients
?   know you’re a
    good lawyer?
behavior
!   matters more
    than expertise.
What can I do?
Identify your
1   ideal average
    client.
?   What is an ideal
    average client?
A       B
    D


    C

            A = Clients that actually exist
            B = Clients your firm wants
            C = Clients your firm can get
            D = Firm’s Ideal Average Clients
Understand how
2   they consume
    your services.
Map every stage
3   of their client
    experience.
their experience
begins before they
walk in your door.
Needs Help
Seeks Solution
Engages Provider
Consumes Services
Shares the Experience
Identify the one
4   thing they value
    most right then.
Name 10 ways

5   you can deliver
    the one thing
    they value.
Don’t forget to

!   identify a way
    to measure your
    improvement.
Ask your staff
!   & clients to
    help you.
6   Do the easiest
    one first.
Repeat until
7   you can improve
    no more.
LexThink                 .com
   innovation: for lawyers
@MattHomann
www.NonBillableHour.com

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Improving the Client Experience

Hinweis der Redaktion

  1. Just one thing I’d like to share today. Often been accused of \n
  2. Just one thing I’d like to share today. Often been accused of having Idea Surplus disorder.\n
  3. Just one thing I’d like to share today. Often been accused of \n
  4. Just one thing I’d like to share today. Often been accused of \n
  5. Just one thing I’d like to share today. Often been accused of \n
  6. Just one thing I’d like to share today. Often been accused of \n
  7. Just one thing I’d like to share today. Often been accused of \n
  8. \n
  9. So how do we measure? How do we know? Survey’s suck.\n
  10. Just one thing I’d like to share today. Often been accused of \n
  11. Just one thing I’d like to share today. Often been accused of \n
  12. \n
  13. Just one thing I’d like to share today. Often been accused of \n
  14. Just one thing I’d like to share today. Often been accused of \n
  15. \n
  16. Just one thing I’d like to share today. Often been accused of \n
  17. Just one thing I’d like to share today. Often been accused of \n
  18. Just one thing I’d like to share today. Often been accused of \n
  19. Just one thing I’d like to share today. Often been accused of \n
  20. Just one thing I’d like to share today. Often been accused of \n
  21. Just one thing I’d like to share today. Often been accused of \n
  22. Just one thing I’d like to share today. Often been accused of \n
  23. Just one thing I’d like to share today. Often been accused of \n
  24. Just one thing I’d like to share today. Often been accused of \n
  25. Just one thing I’d like to share today. Often been accused of \n
  26. Just one thing I’d like to share today. Often been accused of \n
  27. Just one thing I’d like to share today. Often been accused of \n
  28. Just one thing I’d like to share today. Often been accused of \n
  29. Just one thing I’d like to share today. Often been accused of \n
  30. \n
  31. I’m a speaker. And before that a lawyer who ran my own practice for almost ten years.\n
  32. My company is LexThink. I have a unique “job” I get to work with lawyers and law firms, \n\nI also get a chance to work with senior executives of big companies as I facilitate their meetings.\n\n\n
  33. My company is LexThink. I have a unique “job” I get to work with lawyers and law firms, \n\nI also get a chance to work with senior executives of big companies as I facilitate their meetings.\n\n\n
  34. My company is LexThink. I have a unique “job” I get to work with lawyers and law firms, \n\nI also get a chance to work with senior executives of big companies as I facilitate their meetings.\n\n\n