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The Future of
Fashion Retail
   Miah Haworth
Future of Advertising
    MCAD 2012
Industry
Largest growth in the fashion market:
Brazil, Russia, India, and China. (Not the   Web and social media is affecting the way
US)                                          people are shopping, and in
                                             addition, shoppers are having a more direct
Shoppers spend more: at very high/very       impact on the items they purchase -- either
low price points & less at "mid-tier price   by customization or "crowd-sourced
points”                                      collections.”

“Consumers are increasingly looking for
‘on-trend and in-season’ products.

Fastest Growing :Retailers with vertical
brand strategies -- i.e, a business that
controls its entire supply chain and can
thus quickly create new products”

Contemporary brands: "teen fashion               http://www.nbcnewyork.com/blogs/thread
and premium denim labels" are seeing             ny/THREAD-Citys-Fashion-NYC2020-Report-
                                                  Outlines-State-of-Apparel-Industry--Plans-
explosive growth.                                       for-Growth--146983325.html
What to       Oversized
look for in   Outerwear
stores
now and       Royal
on the        Brocades
streets as
the           Head-to-
weather       Toe
turns         Leather
colder:       Looks
Key Trends to Look For
Boroque/Ornate
School Girl Fashion
Gothic Fashion Revival
Capes and Cloaks
Oriental Fashion
Leather Skirts
Shades of Red
Tartan/Plaid
Androgynous Fashion
Peplums
Ripped Denim
Colored Jeans
Knee high Boots
Hardcase Handbags

                         http://www.fashionising.com/trends/b--
                         fall-2012-fashion-trends-autumn-winter-
                                 2012-trends-13501.html
Technology & Retail Online
        Fashion GPS at Fashion Week

   http://video.forbes.com/fvn/forbeslife/fashion-gps
The New Shopping Experience

Many e-commerce sites are now using 3-D product imaging to allow customers to feel as
though they're browsing through an actual rack of clothes, even going so far as to
incorporate music to simulate a traditional in-store shopping experience.


 Cisco hinted at the possibility of things to come with their virtual dressing room concept
which as the name implies, would allow you to quickly and conveniently "try on" a wide
assortment of outfits while either in-store or while shopping online. Other companies are
even working on new technologies that that will mimic texture and roughness, hoping to
someday to allow shoppers to feel (albeit virtually) a product before making an online
purchase.




                             http://www.fastcompany.com/1752413/lat
                              est-wave-retail-technology-will-redefine-
                                     your-shopping-experience
The New Shopping Experience




    http://www.youtube.com/watch?v=jDi0FNcaock
Magic Mirror




http://usatoday30.usatoday.com/tech/new
     s/story/2012-08-05/future-retail-
             tech/56880626/1
http://www.thecoolist.com/the-tech-of-
  fashion-10-ways-technology-drives-
          tomorrows-fashion/
Shopping App
Wardrobe, style planner & fashion
shopping. Take your closet and
shop everywhere
Stylish Girl is your ultimate style
planner and shopping app -

revolving around the clothes in
your closet and the clothes you
love
to have.

Stylish Girl for iOS was presented
by Apple on the New York
Fashion
Week and was showcased
throughout the world in Apple’s
There is an App
for That TV
commercial

                            https://play.google.com/store/apps/details
                               ?id=com.ddnmedia.stylishgirl&hl=en
Social Shopping Online
Kaboodle fosters shopper interaction. Users can make shopping lists, join groups, get
product suggestions and share their finds with each other.




             http://mashable.com/2010/11/18/social-shopping-loneliness/
Leading Online Retailers

1. Fashion Bug                                                      Cost
2. La Redoute                                                       Shipping
3. Old Navy                                                         Sales
4. BCO                                                              Variety
5. Heavenly Couture
6. Spiegel                                                          Technology/Social
7. Mod Cloth                                                        Shopping????????
8. New York and Company
9. Wet Seal
10. Urban Ladies Outfits




                           http://voices.yahoo.com/top-10-womens-
                              online-clothing-stores-2038733.html
Fashionista
A very fashionable person, especially one who works in the fashion industry.




                              http://fashionista.com/
http://www.signature9.com/style-
          99#rankings
Searching for fashion trends on Forbes…




 http://video.forbes.com/fvn/lifestyle/nastygal-founder-shows-off-empowered-style

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The Future of Fashion Retail: Trends in Online Shopping and Technology

  • 1. The Future of Fashion Retail Miah Haworth Future of Advertising MCAD 2012
  • 2. Industry Largest growth in the fashion market: Brazil, Russia, India, and China. (Not the Web and social media is affecting the way US) people are shopping, and in addition, shoppers are having a more direct Shoppers spend more: at very high/very impact on the items they purchase -- either low price points & less at "mid-tier price by customization or "crowd-sourced points” collections.” “Consumers are increasingly looking for ‘on-trend and in-season’ products. Fastest Growing :Retailers with vertical brand strategies -- i.e, a business that controls its entire supply chain and can thus quickly create new products” Contemporary brands: "teen fashion http://www.nbcnewyork.com/blogs/thread and premium denim labels" are seeing ny/THREAD-Citys-Fashion-NYC2020-Report- Outlines-State-of-Apparel-Industry--Plans- explosive growth. for-Growth--146983325.html
  • 3. What to Oversized look for in Outerwear stores now and Royal on the Brocades streets as the Head-to- weather Toe turns Leather colder: Looks
  • 4. Key Trends to Look For Boroque/Ornate School Girl Fashion Gothic Fashion Revival Capes and Cloaks Oriental Fashion Leather Skirts Shades of Red Tartan/Plaid Androgynous Fashion Peplums Ripped Denim Colored Jeans Knee high Boots Hardcase Handbags http://www.fashionising.com/trends/b-- fall-2012-fashion-trends-autumn-winter- 2012-trends-13501.html
  • 5. Technology & Retail Online Fashion GPS at Fashion Week http://video.forbes.com/fvn/forbeslife/fashion-gps
  • 6. The New Shopping Experience Many e-commerce sites are now using 3-D product imaging to allow customers to feel as though they're browsing through an actual rack of clothes, even going so far as to incorporate music to simulate a traditional in-store shopping experience. Cisco hinted at the possibility of things to come with their virtual dressing room concept which as the name implies, would allow you to quickly and conveniently "try on" a wide assortment of outfits while either in-store or while shopping online. Other companies are even working on new technologies that that will mimic texture and roughness, hoping to someday to allow shoppers to feel (albeit virtually) a product before making an online purchase. http://www.fastcompany.com/1752413/lat est-wave-retail-technology-will-redefine- your-shopping-experience
  • 7. The New Shopping Experience http://www.youtube.com/watch?v=jDi0FNcaock
  • 8. Magic Mirror http://usatoday30.usatoday.com/tech/new s/story/2012-08-05/future-retail- tech/56880626/1
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
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  • 16. Shopping App Wardrobe, style planner & fashion shopping. Take your closet and shop everywhere Stylish Girl is your ultimate style planner and shopping app - 
revolving around the clothes in your closet and the clothes you love
to have. Stylish Girl for iOS was presented by Apple on the New York Fashion
Week and was showcased throughout the world in Apple’s There is an App
for That TV commercial https://play.google.com/store/apps/details ?id=com.ddnmedia.stylishgirl&hl=en
  • 17.
  • 18.
  • 19.
  • 20. Social Shopping Online Kaboodle fosters shopper interaction. Users can make shopping lists, join groups, get product suggestions and share their finds with each other. http://mashable.com/2010/11/18/social-shopping-loneliness/
  • 21. Leading Online Retailers 1. Fashion Bug Cost 2. La Redoute Shipping 3. Old Navy Sales 4. BCO Variety 5. Heavenly Couture 6. Spiegel Technology/Social 7. Mod Cloth Shopping???????? 8. New York and Company 9. Wet Seal 10. Urban Ladies Outfits http://voices.yahoo.com/top-10-womens- online-clothing-stores-2038733.html
  • 22.
  • 23. Fashionista A very fashionable person, especially one who works in the fashion industry. http://fashionista.com/
  • 25.
  • 26. Searching for fashion trends on Forbes… http://video.forbes.com/fvn/lifestyle/nastygal-founder-shows-off-empowered-style