1. E-BusinessIntro to Marketing Chapter 4

2. What is E-Business? The wide range of business activities that take place through the internet. Categories are: E-tailing – virtual stores B-2-B Electronic data interchanges Email, IM, blogs, podcast Gathering demographic & product info

3. Electronic Marketing Components E-marketing Computer and non-computer technologies Creating, distributing, promoting, and pricing goods and services to a target market over the Internet. Downloading music & videos Booking a flight Sending your printing to FedEx Kinkos E-marketing = B2C

4. Opportunities of E-Marketing: E-commerce offers the following benefits: Global Reach Personalization Interactive Marketing Right-time Marketing Integrated Marketing

5. B-2-B E-Marketing Using the internet for business transactions between organizations More Cost Effective

6. Electronic Data Interchange EDI Exchange of price quotes, purchase orders, invoices, inventory status Computer-to-Computer Retail Link Procter & Gamble can look up Wal-Mart’s sales data in order to manage their own inventory.

7. B2C E-Marketing Selling Directly to Consumers over the Internet

8. Benefits of B2C E-Marketing Competitive Prices Convenience Personalized Service

9. Online Buyers Typical internet user is 35-64 years old, highly educated, urban, and affluent. Use among older Americans has increased rapidly

10. Online Sellers Customers have no opportunity to smell or touch products Books, music, computer hardware and software travel and concert tickets are the most popular goods and services sold on the Internet Top 5 Travel Hardware & Software Cars/parts Apparel Home Furnishings

11. Challenges Encryption Encoding data Secure Sockets Layer Public key encrypts the information and a private unique key is used to decipher it Privacy Issues Cookies, spyware, collecting information, firewalls

12. Internet Functions 1. Communication 2. Information 3. Entertainment 4. Business

13. 1. Marketing & Web Communication Email Online Communities & Social Networks Discussion groups Newsgroups Electronic Bulletin Boards Info for specific interests & announcements

14. Marketing and Web Communication Blogs Journal for individual or organization Good and bad feedback on the product Wiki Web page that anyone can edit Podcast Audio or video file that can be downloaded from a website to a digital device Promotions Banner & Pop-up Ads

15. 2. Information Search Engines Google Publications Newsgroups Government Sites Educational Services

16. 3. Entertainment Games Radio and TV programming, music Marketers can offer competitive prices, speed, and boundless services. Geography no longer limits the size of the marketplace. Electronic books Live news, sports, concerts