In May 2013, six publishers of big German online quality news sites started a campaign asking their visitors to turn off their adblockers to “ensure the continuance of a multifaceted journalistic reporting in high quality”. The results? Huge discussions, an increase of adblocker downloads and a reactivation of the paid content debate. mgm technology partners took up the issue to ask its staff: Developers, do you use an adblocker? Here’s what they said. Read the whole article: http://blog.mgm-tp.com/2013/06/why-software-developers-use-adblockers/

1. www.mgm-­‐tp.com

2. About 16 million people are
using the leading adblocker every day.**
www.mgm-­‐tp.com
**WEBGILDE
-­‐
h4p://webgilde.com/en/adblock-­‐users/

3. 1/4
AverageAdblockUse
on SPIEGEL ONLINE
of all SPON-readers use an adblocker***
www.mgm-­‐tp.com
***SPIEGEL
ONLINE
-­‐
h4p://bit.ly/adblock-­‐use-­‐SPON

4. Developers
Doyouuseanadblockerinyourjob?
www.mgm-­‐tp.com
No
45%Yes
55%

5. Developers
Doyouuseanadblockeronyour
privatedevices?
www.mgm-­‐tp.com
Yes
72%
No
28%

6. Developers
Doyouuseanadblockeronyour
privatedevices?
www.mgm-­‐tp.com
3/4
of all developers use an adblocker in their private live

7. Adblock-using Developers
Whatkindofadblockerdoyouuse?
www.mgm-­‐tp.com

8. Extract: Adblock-using Developers
wouldturnofftheiradblockerif
www.mgm-­‐tp.com
“Hell freezes over”
“Ads were less aggressive”
“They want to support a site”
“They would only see non-moving, small ads”
“Ads don’t affect usability”
Never!

9. www.mgm-tp.com
*a survey by
Innovation Implemented
Visit us on
http://blog.mgm-tp.com/2013/06/why-software-developers-use-adblockers/
See the whole infographic and read our
article on