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Ten Tips For Membership Marketing In Todays Economy

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Ten Tips for Membership Marketing in Today’s Economy Kisha Green Dimbo Vice President, Membership & Marketing American Association for Justice Erik Schonher Vice President Marketing General Incorporated
Goals for Today ,[object Object],[object Object],[object Object],[object Object]
The Headlines Tell the Story
 ,[object Object],Recession to last long, says IMF IMF says “long, severe” global recession Former Fed Head: No Solid Plan to Ease Recession Global Recession to be “Unusually Severe”
It’s worse than the Great Depression! ,[object Object],[object Object],[object Object]
[object Object]
Stimulus Spending for Correction Source: CNN.com Spending only; Excludes tax provisions ($s in Billions)
[object Object]
Stimulus Brings Opportunity – Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
The Tip Guy
Bad News
Good News ,[object Object],[object Object],[object Object],[object Object],[object Object]
Deliver true value and deliver it with passion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Most Important Members ,[object Object],[object Object],[object Object]
Low Hanging Fruit ,[object Object],[object Object],[object Object]
Benchmarks & Dashboards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Membership Dashboard
Secure Your Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Media Properly
now more than ever! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Capabilities ,[object Object],[object Object]
Test
Test
Test
Stand by for the next decade of staggering innovation! ,[object Object],[object Object],[object Object],[object Object]
Think outside your box
 “ A wise man will make more opportunities than he finds.” - Francis Bacon, Stateman
Personalize the Member Experience ,[object Object],[object Object],[object Object]
Outrageous Offers ,[object Object],[object Object],[object Object],[object Object]
New Media ,[object Object],[object Object],[object Object],[object Object]
Final Example 
 ,[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],Kisha Green-Dimbo Vice President of Marketing and Membership American Association of Justice [email_address]

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Ten Tips For Membership Marketing In Todays Economy

  • 1. Ten Tips for Membership Marketing in Today’s Economy Kisha Green Dimbo Vice President, Membership & Marketing American Association for Justice Erik Schonher Vice President Marketing General Incorporated
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  • 6. Stimulus Spending for Correction Source: CNN.com Spending only; Excludes tax provisions ($s in Billions)
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  • 22. Think outside your box
 “ A wise man will make more opportunities than he finds.” - Francis Bacon, Stateman
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