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Amway
O Book
What is Amway?

O What is your perception of
  Amway?
O What is the full form of Amway?
O When it was started?
O How many countries they are
  in?
How it all started?

O Two people met for car pooling.
O Then went to fight war (WWII)
O Later started air charter service
O Drive-in restaurant
O Invested in a Ship and went for a
 cruise
 O Got lost
 O Got sunk
How it all started?

O Someone called with a
  business proposal to sell
  vitamin supplements of Nutrilite
O California based brand
O How to get well and stay well: a
  booklet they distributed
How it all started?

O A few successful sales later
  they did a “event”.
O In a basement of a small
  restaurant.
O 8 people turned up.
O 1 was already a distributor and
  didn’t work for him.
As they grew:
O They tried doing other businesses
O Like a rocking horse! (lost big
  time)
O Nutrilite business started suffering
O Concentrate on winner ! Don’t
  diffuse energy.
O In less than 12 years they bought
  over Nutrilite
Network:
O They had built a solid distribution
  network which was working
  smoothly
O Due to Nutrilite’ s production
  problems their network was
  suffering so they bought it.
O Then they focused on things which
  are easy to sell like soaps, beauty
  care apart from Vitamins
O Rule: Sell things any one can sell
O A lot of business start everyday,
  the challenge is to persist and
  prosper.
O The premium in business is not
  fancy proclamation in morning
  but the quite statement of profit
  and loss at the end of the day
First products:
O LOC : liquid organic
  concentrate
O SA8: dry compound for laundry
150 items
O People use them daily.
O Husband and wife build the
  business together.
Sales volume
O 1960 : $5 lakh
O 1965 : $ 3.75 crore
O 1977: $ 37.5 crore
Pyramid Schemes :
O A lot of pyramid schemes
  came in 1975 and Amway
  employees helped govt
  draft law to ban Pyramid
  Schemes
O Even today people
  mistake Amway for a
  pyramid scheme
3 Principles
O Recruit (as they call it sponsor)
O Train
O Motivate


O Does it sound fimilar?
Some stories :
O Art Charlton: Very poor: not even
  food to eat.
O Went to Military service
O 17 years worked in heating oil, in
  snow and slurry
O One day will do a better business.
O Sold off oil business to buy a ice
  cream shop with all the savings they
  had
O Disaster business
O $ 40 was per day requirement
  even when both of them
  worked
O Not a single day they got $ 40
  in 6 month period
O After that he got into Amway:
  made enough money to retire
O Stutter :
O Most embarrassing problem
O 2 Jokes:
O He couldn’t get any job, and
  jobs which required written
  tests, he would be removed
  after getting hired.
O In Navy he couldn’t report to
  senior which was a protocol
O His income was less than his
  expenses
O Joined Amway (anybody who
  says yes)
O He made a lot of sales and
  “down line”
O Guess what: he got cured and
  he got rich
O A Blind person : very
  intelligent, but not given
  important jobs: Joined Amway
  and attracted a lot of disabled
  people.
O A person with 7 children: does
  superb events
O A group of singers joined and
  then they do events for their
  prospects
Amway today:
O 80 countries
O 3 million people (30 lakh)
O 53 year old
O In 2010 paid out more
 commission than any other
 direct marketing company
O Thanks

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Learnings from Story of Amway

  • 3. What is Amway? O What is your perception of Amway? O What is the full form of Amway? O When it was started? O How many countries they are in?
  • 4. How it all started? O Two people met for car pooling. O Then went to fight war (WWII) O Later started air charter service O Drive-in restaurant O Invested in a Ship and went for a cruise O Got lost O Got sunk
  • 5. How it all started? O Someone called with a business proposal to sell vitamin supplements of Nutrilite O California based brand O How to get well and stay well: a booklet they distributed
  • 6. How it all started? O A few successful sales later they did a “event”. O In a basement of a small restaurant. O 8 people turned up. O 1 was already a distributor and didn’t work for him.
  • 7. As they grew: O They tried doing other businesses O Like a rocking horse! (lost big time) O Nutrilite business started suffering O Concentrate on winner ! Don’t diffuse energy. O In less than 12 years they bought over Nutrilite
  • 8. Network: O They had built a solid distribution network which was working smoothly O Due to Nutrilite’ s production problems their network was suffering so they bought it. O Then they focused on things which are easy to sell like soaps, beauty care apart from Vitamins O Rule: Sell things any one can sell
  • 9. O A lot of business start everyday, the challenge is to persist and prosper. O The premium in business is not fancy proclamation in morning but the quite statement of profit and loss at the end of the day
  • 10. First products: O LOC : liquid organic concentrate O SA8: dry compound for laundry 150 items O People use them daily. O Husband and wife build the business together.
  • 11. Sales volume O 1960 : $5 lakh O 1965 : $ 3.75 crore O 1977: $ 37.5 crore
  • 12. Pyramid Schemes : O A lot of pyramid schemes came in 1975 and Amway employees helped govt draft law to ban Pyramid Schemes O Even today people mistake Amway for a pyramid scheme
  • 13. 3 Principles O Recruit (as they call it sponsor) O Train O Motivate O Does it sound fimilar?
  • 14. Some stories : O Art Charlton: Very poor: not even food to eat. O Went to Military service O 17 years worked in heating oil, in snow and slurry O One day will do a better business. O Sold off oil business to buy a ice cream shop with all the savings they had
  • 15. O Disaster business O $ 40 was per day requirement even when both of them worked O Not a single day they got $ 40 in 6 month period O After that he got into Amway: made enough money to retire
  • 16. O Stutter : O Most embarrassing problem O 2 Jokes: O He couldn’t get any job, and jobs which required written tests, he would be removed after getting hired. O In Navy he couldn’t report to senior which was a protocol
  • 17. O His income was less than his expenses O Joined Amway (anybody who says yes) O He made a lot of sales and “down line” O Guess what: he got cured and he got rich
  • 18. O A Blind person : very intelligent, but not given important jobs: Joined Amway and attracted a lot of disabled people. O A person with 7 children: does superb events O A group of singers joined and then they do events for their prospects
  • 19. Amway today: O 80 countries O 3 million people (30 lakh) O 53 year old O In 2010 paid out more commission than any other direct marketing company