This document provides guidance for an assignment to design an excellent website. It outlines requirements such as a word count of 2,500 words +/- 10% and including a 500-word rationale. An excellent website should have a clear navigation structure, well-designed pages suited to reading on screen, and make appropriate use of images, media, and links. Principles of good design from Dieter Rams and Johnny Ive emphasize simplicity, clarity of purpose, and avoiding clutter. Effective web design principles include not making users think, respecting their patience, using effective writing and white space, following conventions, and testing designs. Further tips suggest using a base color, appropriate fonts, visual hierarchy, proportion, limiting choices, and Occam's razor