This document discusses Ex Machina, a social gaming company that has been operating since 2001. It provides multiplayer and cross-platform gaming across web, mobile, TV, and console. It integrates social gaming and broadcasting by allowing people to play games with friends while watching shows. Ex Machina has experience developing multiplayer applications and for mobile. It offers scalable client/server technology and acquired another company to expand its TV integration capabilities. The document then discusses several potential monetization strategies for social gaming including premium/freemium models, advertising, data mining, and promotions.

4.  One of the first Social Gaming companies(Since
2001, Offices in Amsterdam and San Francisco)
 Multiplayer
◦ Flexible and robust client & server technology
 Cross platform: web, mobile, TV, console
◦ Play anytime, anywhere, on any device
 Broadcast integration: TV Play Along
◦ Watch a show, play with friends, beat the nation
 Social gaming: play with your friends
◦ Deep integration with Facebook, Netlog, Hyves, ...

5.  9+ years experience in multiplayer application
development.
 7+ years experience in mobile.
 Scalable and proven client / server technology.
 Ex Machina acquired Airplay developer TV play
along application on iPhone, Java, BREW.

8. 500 million active users There are more than 100
50% of our active users log on to million active users
Facebook in any given day currently accessing
Facebook through their
Average user has 130 friends mobile devices.
People spend over 500 billion minutes
per month on Facebook

11. Play To TV situation
Editorial use of socio- Live interaction with TV content
and demographic data
Live interaction social groups

12.  Gameplay
 Premium
 Freemium
 Monetizing user data
 Advertisement
 In game adds
 Pre-roll
 Bannering
 2nd screens

13.  Relationship with viewer
 Lead generation
 Rich consumer contacts
 Data mining
 Promotion of brands and campaigns
 Mass Media 2.0

15. People start changing channels when the
commercial block starts.
Change the mindset let’s switch to the
commercials !

16. User case Car Brand Battle / Scheduled Gaming
Incentive win car. Everyone is a winner !
Outdoor Advertising
Watch commercial block Scheduled Quiz
19:59 RTL 4 Tournament.
Alert on mobile phone
Quiz alert.
Friend inviter on Snetworks

17. Jackass Expert ! Scheduled entertainment.
Incentive Meet and Greet
Or Reward with telephone credits

18. Jackass Expert ! Scheduled entertainment.
Incentive Meet and Greet
Or Reward with telephone credits

19. Jackass Expert ! Scheduled entertainment.
Incentive Meet and Greet
Or Reward with telephone credits
Censored
Watch tv
now.
You are rewarded
With 10 prepaid
Mtv minutes

20. When 26 December

21. Ex Machina
www.exmachinagames.com
Ing. Igor van Gemert MBA
Business Development Manager
igor@exmachinagames.com
+31 20 617 26 85

22. Use this special code
Igorfirst = 5% discount
On PlayToTV products
Contact
Jeroen@exmachina.nl
Or
Thomas@exmachina.nl