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Build Your Business With Social Networking

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Matthew Ferrara and Company
Matthew Ferrara and Company
BusinessTechnologie
1 von 22
Build your Businesswith Social Networking Matthew Ferrara & Company presents
Goals Review the top sources of new business The “Customer Relationship Scale” Social Networking’s Unfair Advantage Action Steps
Hypothesis Social networking – online and offline – remains the single largest source of new business for the real estate industry today. The online version simply makes it bigger, better, faster and less expensive to leverage.
The purpose of a business is to create a customer. Peter Drucker
Where did consumers come from last year?
“ ” The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
Baylor University Study, 50,000 REALTORS, 2009
Buyers between 18-44 using Social Networks daily in 2008 95%
35% * REALTORS (US) use social networkingat all, in 2009
75% REALTORS never used a blog or podcast
60% Consumers stuck to the first agent who responded to them
The Customer Relationship Scale Networking represents the highest form of selling. It’s not about data, it’s about relationships.
Customer Relationship Scale Weaker Stronger ADVERTISING FOCUS RELATIONSHIP SELLING
Why do people move?
We used to learn these in person, but… Demographic change Canada is a Gen X country
Canadian Association of Accredited Mortgage Professionals (CAAMP) (March, 2008) About one-quarter of Canadians aged 18 to 34 are homeowners
… and that means online, too! Network any way you can…
Social Networking’s Unfair Advantage Consumers readily announce changes in their lives in social networking situations. Online social networking accellerates the pace, depth and reach for real estate agents to keep an eye on such changes!
Examples Change in Family Situation Desire for better area
Action Steps
How to leverage networking Identify your target consumer How do theynetwork with others? Go join! Establish a presence online One network is plenty. Work deep, not wide. Show up (online or offline) Remember, referrals and repeat business make for long, successful real estate careers!
www.matthewferrara.comFacebook.com/MFCompany For more information…

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Build Your Business With Social Networking

  • 1. Build your Businesswith Social Networking Matthew Ferrara & Company presents
  • 2. Goals Review the top sources of new business The “Customer Relationship Scale” Social Networking’s Unfair Advantage Action Steps
  • 3. Hypothesis Social networking – online and offline – remains the single largest source of new business for the real estate industry today. The online version simply makes it bigger, better, faster and less expensive to leverage.
  • 4. The purpose of a business is to create a customer. Peter Drucker
  • 5. Where did consumers come from last year?
  • 6. “ ” The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
  • 7. Baylor University Study, 50,000 REALTORS, 2009
  • 8. Buyers between 18-44 using Social Networks daily in 2008 95%
  • 9. 35% * REALTORS (US) use social networkingat all, in 2009
  • 10. 75% REALTORS never used a blog or podcast
  • 11. 60% Consumers stuck to the first agent who responded to them
  • 12. The Customer Relationship Scale Networking represents the highest form of selling. It’s not about data, it’s about relationships.
  • 13. Customer Relationship Scale Weaker Stronger ADVERTISING FOCUS RELATIONSHIP SELLING
  • 14. Why do people move?
  • 15. We used to learn these in person, but… Demographic change Canada is a Gen X country
  • 16. Canadian Association of Accredited Mortgage Professionals (CAAMP) (March, 2008) About one-quarter of Canadians aged 18 to 34 are homeowners
  • 17. … and that means online, too! Network any way you can…
  • 18. Social Networking’s Unfair Advantage Consumers readily announce changes in their lives in social networking situations. Online social networking accellerates the pace, depth and reach for real estate agents to keep an eye on such changes!
  • 19. Examples Change in Family Situation Desire for better area
  • 21. How to leverage networking Identify your target consumer How do theynetwork with others? Go join! Establish a presence online One network is plenty. Work deep, not wide. Show up (online or offline) Remember, referrals and repeat business make for long, successful real estate careers!