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WhatisNike’sexistingtalentacqulSitionstrategy?

                 AsagLobalcompanyandagrowthcompany,WeareaIwaysl00kingathlgh−Calibertalent

                 thatcanwo「kglobaIEywith10CalreLevancyfromaroundtheglobe Andofcourse,PeOPle

                 Who havelnnOVative and disruptive thinking.We are aFsointerestedln SOurCEng talent

                 dlreCtlyfrom the market and from diverse channels.focuslng On the target and having

                 SOmethingdifferentfromourcompetItOrS.




                 Doyoufeelthatthenewgenerationofempl0yeeShasdifferentrewardexpectations
                 OftheworkpFace?

                 EssentiaHyIdon’tseeablg dlfference RegardlessofgeneratFOn,emPloyeesareaEways

                 l00king fo「growth opportunities.The only difference$S that the new generationis more

                 honestregardlngVVha=heywanttodoversuswhattheyaresupposedtodotoachievea

                 hlgherpositionorbetterpay.




                 Howdoyougoaboutmeasunngthewellbeingofyourstaff?

                 WehaveseveralquantltatlVemeaSu「ementSSuChasturnoverrate,Satisfactionrate,etC,but

                 theseareJUSttO01sthatyou can checkas afixed−POlntObservation The bestwaylStO

                 ObservehowmanyemployeesaretaLkingaboutthefuture,howmanyarehavingbusiness

                 COnVerSationsinacasuaEmannera=hecornertableoftheofflCe…myUltlmateqUeSt10nln

                 assesslngthewe=beingofstaffisT“Hovvmanyempl0yeeSfel=hattheywantedtog01ntOthe

                 WOrkplaceassoonass/hegotoutofbedthlSmOrningつ”




                 WhatdoyouthinkisthebiggestchallengeyouwiHbefaclnglnyOurneWrOle?
侮γ〝OJdsJ

Human resource   Fromamanagementperspective,thenumberlcha=engewillbehowIcanmanageremote

management,      teamsinShanghai,HongKong,SlngaPOre,andSeoulfromlbkyowhilstjuggllngmyrOlein

Recruitment,     Japan。AndfromabuslneSSPerSPeCtFVeJtheblggeStChallengewllLbeto100kathowwecan

Human resource   CatChupwIththespeedofbuslneSSgrOWthlnafasトgrowlngAslanmarket,byforecasting

deve10Pment      talentdemandandproactlVelymaklngatalentpo01avaIlabLe




                 lbpurchasereprintsofthisarticlepEeasee−malI:rePrints@emeraldinsight.com

                 OrvISltOurWebslteforfurtherdetalls:www.emeraLdinsight.com/reprints




                                              voL18NO42010】HUMANRESOURCEMANAGEMENTINTERNAT・。NALDIGESTIpAGE43

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Emerald 2

  • 1. WhatisNike’sexistingtalentacqulSitionstrategy? AsagLobalcompanyandagrowthcompany,WeareaIwaysl00kingathlgh−Calibertalent thatcanwo「kglobaIEywith10CalreLevancyfromaroundtheglobe Andofcourse,PeOPle Who havelnnOVative and disruptive thinking.We are aFsointerestedln SOurCEng talent dlreCtlyfrom the market and from diverse channels.focuslng On the target and having SOmethingdifferentfromourcompetItOrS. Doyoufeelthatthenewgenerationofempl0yeeShasdifferentrewardexpectations OftheworkpFace? EssentiaHyIdon’tseeablg dlfference RegardlessofgeneratFOn,emPloyeesareaEways l00king fo「growth opportunities.The only difference$S that the new generationis more honestregardlngVVha=heywanttodoversuswhattheyaresupposedtodotoachievea hlgherpositionorbetterpay. Howdoyougoaboutmeasunngthewellbeingofyourstaff? WehaveseveralquantltatlVemeaSu「ementSSuChasturnoverrate,Satisfactionrate,etC,but theseareJUSttO01sthatyou can checkas afixed−POlntObservation The bestwaylStO ObservehowmanyemployeesaretaLkingaboutthefuture,howmanyarehavingbusiness COnVerSationsinacasuaEmannera=hecornertableoftheofflCe…myUltlmateqUeSt10nln assesslngthewe=beingofstaffisT“Hovvmanyempl0yeeSfel=hattheywantedtog01ntOthe WOrkplaceassoonass/hegotoutofbedthlSmOrningつ” WhatdoyouthinkisthebiggestchallengeyouwiHbefaclnglnyOurneWrOle? 侮γ〝OJdsJ Human resource Fromamanagementperspective,thenumberlcha=engewillbehowIcanmanageremote management, teamsinShanghai,HongKong,SlngaPOre,andSeoulfromlbkyowhilstjuggllngmyrOlein Recruitment, Japan。AndfromabuslneSSPerSPeCtFVeJtheblggeStChallengewllLbeto100kathowwecan Human resource CatChupwIththespeedofbuslneSSgrOWthlnafasトgrowlngAslanmarket,byforecasting deve10Pment talentdemandandproactlVelymaklngatalentpo01avaIlabLe lbpurchasereprintsofthisarticlepEeasee−malI:rePrints@emeraldinsight.com OrvISltOurWebslteforfurtherdetalls:www.emeraLdinsight.com/reprints voL18NO42010】HUMANRESOURCEMANAGEMENTINTERNAT・。NALDIGESTIpAGE43