Nike's existing talent acquisition strategy focuses on hiring high-caliber, globally-minded talent with innovative thinking from diverse channels worldwide. Younger employees have similar expectations of career growth as older generations, but are more honest about what work interests them. Staff well-being is measured both quantitatively and qualitatively, especially by how energized employees seem about their work and the company. The biggest challenges for a new human resources management role will be managing remote teams across Asia from Japan, while keeping up with fast growth in Asian markets through proactive talent forecasting and development.
1. WhatisNike’sexistingtalentacqulSitionstrategy?
AsagLobalcompanyandagrowthcompany,WeareaIwaysl00kingathlgh−Calibertalent
thatcanwo「kglobaIEywith10CalreLevancyfromaroundtheglobe Andofcourse,PeOPle
Who havelnnOVative and disruptive thinking.We are aFsointerestedln SOurCEng talent
dlreCtlyfrom the market and from diverse channels.focuslng On the target and having
SOmethingdifferentfromourcompetItOrS.
Doyoufeelthatthenewgenerationofempl0yeeShasdifferentrewardexpectations
OftheworkpFace?
EssentiaHyIdon’tseeablg dlfference RegardlessofgeneratFOn,emPloyeesareaEways
l00king fo「growth opportunities.The only difference$S that the new generationis more
honestregardlngVVha=heywanttodoversuswhattheyaresupposedtodotoachievea
hlgherpositionorbetterpay.
Howdoyougoaboutmeasunngthewellbeingofyourstaff?
WehaveseveralquantltatlVemeaSu「ementSSuChasturnoverrate,Satisfactionrate,etC,but
theseareJUSttO01sthatyou can checkas afixed−POlntObservation The bestwaylStO
ObservehowmanyemployeesaretaLkingaboutthefuture,howmanyarehavingbusiness
COnVerSationsinacasuaEmannera=hecornertableoftheofflCe…myUltlmateqUeSt10nln
assesslngthewe=beingofstaffisT“Hovvmanyempl0yeeSfel=hattheywantedtog01ntOthe
WOrkplaceassoonass/hegotoutofbedthlSmOrningつ”
WhatdoyouthinkisthebiggestchallengeyouwiHbefaclnglnyOurneWrOle?
侮γ〝OJdsJ
Human resource Fromamanagementperspective,thenumberlcha=engewillbehowIcanmanageremote
management, teamsinShanghai,HongKong,SlngaPOre,andSeoulfromlbkyowhilstjuggllngmyrOlein
Recruitment, Japan。AndfromabuslneSSPerSPeCtFVeJtheblggeStChallengewllLbeto100kathowwecan
Human resource CatChupwIththespeedofbuslneSSgrOWthlnafasトgrowlngAslanmarket,byforecasting
deve10Pment talentdemandandproactlVelymaklngatalentpo01avaIlabLe
lbpurchasereprintsofthisarticlepEeasee−malI:rePrints@emeraldinsight.com
OrvISltOurWebslteforfurtherdetalls:www.emeraLdinsight.com/reprints
voL18NO42010】HUMANRESOURCEMANAGEMENTINTERNAT・。NALDIGESTIpAGE43