5. Online Interest in Sports Wear
Local Brands
32.42%
Int’l Brands
67.58%
incitez
6. Sports Wear Related Searches in Q1 2011
50.33%
Products 30.21%
15.14%
Brand 17.18%
15.02%
Official Website 13.38%
6.09%
Stores 8.75%
3.24%
Ads/Logos 10.23%
2.28%
Authentic/Fake Pdt 1.86%
2.24%
Official Online Store 6.53%
1.74%
Unofficial Online Store 0.75%
1.55%
Franchise 6.04%
0.71%
Forums 0.59%
Int’l Brands Local Brands
incitez
7. Top 10 Sports Wear Brands by Searches in Q1 2011
Nike 26.44%
Adidas 22.85%
Li Ning 12.88%
Converse 7.56%
Anta 6.56%
Xtep 3.39%
Kappa 2.86%
361 2.67%
Puma 2.35%
China Internet Watch
Erke 2.24% Data: Baidu, May 2011
incitez
9. Int’l Sports Wear Brands by Total Searches
Nike 39.13%
Adidas 33.81%
Converse 11.19%
Kappa 4.23%
Puma 3.48%
New Balance 2.91%
Yonex 1.16%
Reebok 1.14%
incitez
10. Top Domestic Sports Wear Brands By Total Searches
Li Ning 39.71%
Anta 20.24%
Xstep 10.45%
361 8.23%
Erke 6.91%
Peak 6.26%
Deerway 2.28%
Double Star 1.54%
incitez
11. Categories of Sports Wear Related Searches in Q1 2011
Cosmetics
Bags 2.63%Others
5.40% 0.70%
Sports Equipment
1.95%
Clothes
19.04%
Shoes
70.28%
incitez