A short presentation about how traditional and digital advertising can work together to generate better results. Created by www.methodsavvy.com

1. HOW TRADITIONAL ADVERTISING
COMPLEMENTS DIGITAL
PRESENTER: JAKE FINKELSTEIN (@TUNDRO)
FOUNDER/PRESIDENT, METHOD SAVVY
WWW.METHODSAVVY.COM
JUNE 14, 2012

2. BUSINESS OBJECTIVE
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305

3. TRADITIONAL APPROACH
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305

4. THAT’S EXPENSIVE
& INEFFICIENT
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305

5. DIGITAL APPROACH
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305

6. ONLINE ADVERTISING
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
0
3750
7500
11250
15000
2006 2007 2008 2009 2010 2011
7909
9993
11510
10900
12127
14941
AVERAGING OF 22.3% GROWTH PERYEAR
* http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-092811

7. ADVERTISING ATTENTION SPAN
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
2000
12 seconds
8 seconds
2012
* http://www.quezmedia.com/blog/Attention-Span-and-Advertising-Infographic

8. THE AVERAGE
PERSON SEES
ROUGHLY
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
ADS PER DAY.
5,000
* http://www.nytimes.com/2007/01/15/business/media/15everywhere.html

9. THAT’S
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
EVERY MINUTE WE’RE AWAKE.
5 - 7
* http://www.nytimes.com/2007/01/15/business/media/15everywhere.html

10. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
ADS ARE NEVER IN VIEW TO A USER
38%
* http://www.behind-the-enemy-lines.com/2012/03/50-of-ads-are-never-seen.html
ONLINE ADVERTISING
ARE IN VIEW FOR LESS THAN 0.5 SECONDS
50%

11. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
Discoverability Credibility
Timeliness
ACTION

12. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
REACH FREQUENCY RELEVANCY

13. INTEGRATED MARKETING
- ... [a] customer centric, data driven method of communicating... that maximizes
impact... at minimal cost. [Wikipedia.org]
METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305

14. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
1 + 1 = 3
INTEGRATED MARKETING

15. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
TV ADS DRIVE SEARCH VOLUME
* http://searchengineland.com/does-tv-advertising-help-search-marketing-performance-51623

16. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
BRANDED EMAILS PERFORM BETTER
* http://www.singleentrypoint.com/branded-email-marketing.aspx
0
1.25
2.5
3.75
5
Business-To-Consumer Business-To-Business
Branded Non-Branded
4.8
3.5
+27%
4.5
3.9
+14%
Click-Through
Rate

17. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
AUDIENCE MEDIA CONSUMPTION
* http://www.nei.nih.gov/nehep/research/target_population_profiles_communcation_channels_media_usage.pdf

18. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
• Increase trust and authority
• Extend reach and frequency
• Greater brand awareness
VALUE OF TRADITIONAL + DIGITAL

19. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
INTEGRATED MARKETING EXAMPLES

20. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
ENTERTAINMENT: THE MUPPETS
GOAL:
SHORT-TERM BOX
OFFICE REVENUE

21. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
ENTERTAINMENT: THE MUPPETS
FACEBOOK MOBILE
GOOGLE+

22. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
ENTERTAINMENT: THE MUPPETS
OUT OF HOME TELEVISION PRINT

23. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
ENTERTAINMENT: THE MUPPETS
(2011) - $158,431,237
(1999) - $23,323,612

24. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
RETAIL: DOLLAR TREE
GOAL:
INCREASE IN-STORE &
E-COMMERCE REVENUE

25. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
RETAIL: DOLLAR TREE
TELEVISION PRINT POINT OF PURCHASE

26. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
RETAIL: DOLLAR TREE
EMAIL SOCIAL MOBILE

27. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
RETAIL: DOLLAR TREE
Increased purchase frequency
70% More Spent Per Purchase

28. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
B2B: DATAFLUX
GOAL:
INCREASE LEAD VOLUME
& CONVERSION RATES

29. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
B2B: DATAFLUX
PUBLIC RELATIONS PRINT TRADE SHOWS

30. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
B2B: DATAFLUX
EMAIL RETARGETING PAY PER CLICK

31. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
B2B: DATAFLUX
INCREASE IN LEAD VOLUME
BETTER QUALITY LEADS

32. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
A BIG IDEA
UNDERSTANDING
OF YOUR AUDIENCE
RELEVANT CONTENT
INVESTMENT IN AN INTEGRATED MEDIA MIX
WHAT IT TAKES TO SUCCEED
ANALYTICS

33. THANK YOU!!!
JAKE FINKELSTEIN
919-627-1305
JAKE@METHODSAVVY.COM
WWW.METHODSAVVY.COM
TWITTER: @TUNDRO
DEVIN KELLEY, DIR. CLIENT SERVICES
919-904-4018
DEVIN@METHODSAVVY.COM
WWW.METHODSAVVY.COM
TWITTER: @DEVINPK10