How can social media increase your business success?

1. How can social media increase
your business success?
Author: Jean-Francois MESSIER

2. This document is part of the “Social Media and Business” series
by JF MESSIER

3. is social media?
is the scale?

5. So.cial me.dia
Online gathering of interaction,
ideas, comments and commentary.

6. So.cial me.dia
More simply put,
social media is the ongoing
conversation of the planet.

7. Social Influence Marketing - SIM
is about employing social
media and social influencers
to meet the marketing and
business needs of an
organization

8. We are social people. This is not new.

9. “Media is inherently social.
It provides an idea pathway
between people.”
Faris Yakob

10. Many companies
used social media
and conversations
before the internet

11. Taking opportunity
of the fact that
people used to
gather to share
their passions.

12. The use of social
media to improve
business started
before the internet.

13. Started in 1903,
the Michelin guide
is the
granddaddy
of
social media

14. The guide was
developed so
people would
spend more time
driving to
restaurants.

15. By doing so,
they would wear
out their tires
and buy more
from Michelin.

16. Michelin
pioneered the
use of social
media for
branding.

17. Social media is as old as time.

18. “ …tools don’t get
socially interesting until
they get technologically
boring.”
 Clay Shirky

19. It took centuries
for
writing to become social.

20. 160 years
It took ,
from 1840 to 2000...

21. … for cameras
to become social!

22. 116 years
It took ,
from 1880 to 1996…

23. ...for the gramophone
to become social!

24. 97 years
It took ,
from 1895 to 1992…

25. ...for the video
camera
to become social!

26. 67 years
It took ,
from 1903 to 1970...

27. … for planes
to become social!

28. It took 10 years,
from 1989 to 1999...

29. … for the
www
to become social!

30. YEARS
it took to
Innovation
become social
160
140 goes faster
120
100
and faster
80
60
40
20
0 TIME
1840 2010

31. That is the
important
part of
what is
happening.

32. It took6 years ,
from 2000 to 2006...

33. … for eMedia
to become social!

34. It is now as easy to
create content as it is to consume it…
SOCIAL
PROFILE
PUBLISH SHARE
WORK LEARN
SOCIAL
MEDIA
BROAD
DISCUSS
CAST
CREATE MEET
SURVEY

35. It is now as easy to
create content as it is to consume it…
SOCIAL
PROFILE
PUBLISH SHARE
WORK LEARN
SOCIAL
MEDIA
BROAD
DISCUSS
CAST
CREATE MEET
SURVEY

36. It is now as easy to
create content as it is to consume it…
LEARN
THINK
DISCUSS
CREATE
COMMUNICATE
FASCINATE
BROADCAST

37. Social media
is like water...”

38. Social media
is like water...
… on its own it does some cool things,
but when combined with other compounds
it is enabling everything to evolve.”
Mike Volpe, VP Marketing, HubSpot, http://hubspot.com

40. Once upon a time…
News-
paper TV
1980
Phone Radio
Mail

41. Today
NEWS
PAPER TV
2011
PHONE RADIO
EMAIL
MAILING

42. Share of online usage shifted
15
06 09
12 03
06 09
2006 12 03
06 09
2007 12 03 06 09
2008
2009

43. Breakdown by CTR
Bookmark: 3%
Blogs: 8%
IM: 1%
Emails Social media:
Social 31% a bump-up of
over 16% from
media
last year.
60%

44. Active Worldwide Users
500 million
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011

45. If
were a country, it would be…
1st
4th
2nd
3rd
…the
most populated in the world…
…ahead of the United States.

46. # of active Facebook users worldwide,
outside the United States
70%
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011

47. Active users logging on to
Facebook on any given day
50%
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011

48. Pieces of content shared
each month.
30 billion
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011

49. Local businesses with
active Facebook pages
1.5 billion
Source INSIDE FACEBOOK.COM – FEBRUARY 2010

50. First choice of users in social media platforms
LinkedIn: 1%
Orkut: 2%
Twitter: 5%
Facebook is the
first choice when
it comes to
14% sharing in social
78% networking
space.

51. Click-through Rate
1,904%
Social media
channels have a
287% very high
click-through rate.

52. Click-through Rate
1,904% Twitter has
the best
click-through
rate
287%

53. Registered Users
165 million
Source http://tweetreports.com/–AUGUST 2010

54. Updates per month
5.4 billion
Source http://tweetreports.com/–AUGUST 2010

55. Users following a brand
or a company
31%
Source http://tweetreports.com/–AUGUST 2010

56. Viewers in
September 2010
144 million
Source COMESCORE.COM/–OCTOBER 2010

57. are just 3 tools

58. are just 3 tools

59. Distribution of social media by type
Blogs / blogging
Social networks
Microblogging
Online Video
Widgets
PhotoSharing
Crowding / voting
Podcasting
Wikis
Virtual Worlds
Bookmarking
Content Aggregation
Outreach programs
Brand monitoring
Organisation & staffing
Discussion board / forums
PR - social releases
Events & meetups
Presentation sharing
® 2009 Dachis Group

60. Social media is
the same today
as it was yesterday.

61. Social media is
the same today
as it was yesterday.
It’s just now
reached

62. Social media is
the same today
as it was yesterday.
It’s just now
reached
it’s too
hard to
ignore.
Julia Roy
Senior Manager, New Media
Coach, Inc.

63. Synthesis
.
Social media is online gathering of interaction, ideas,
comments and commentary.
Social Influence Marketing – SIM is about employing
social media and social influencers to meet the
marketing and business needs of an organization.
Social media is as old as time. The use of social media to
improve business started before the internet.
The important part of what is happening comes from
faster and faster innovation: It took just 6 years, from
2000 to 2006, for eMedia to become social!
Social media is the same today as it was yesterday. It’s
just now reached such a critical mass, it’s too hard to
ignore.

64. Bibliography
 Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal  online engagement, slideshare
Chia - Digital Media Strategist - http://www.slideshare.net/malchia  Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant,
 The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg
 Internet Trends, Morgan Stanley, April 2010  Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini
 The 5 components of a complete social media program, Adam Kleinberg - CEO of  How organisations can harness the power of Web 2.0
Traction, November 2010  WWW 3.0, Jenny Williams
 IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase  Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab
 The Future of Social Media, Tom Ollerton,  Social Media Sharing Trends 2010,
 Rewind 2010 Social and digital media, www.paratuscommunications.com  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010
 Social Media Communication, slideshare  DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform
 Social Business by Design, David Armano - Dachis Group  Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz
 Social Media for Business, PresentationAdvisors  The Science of Facebook, The science of social networking. Dan Zarrella - Social Media
 WHAT THE F**K IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf Scientist
 Five Tips for Landing Page Optimization, Tom Wentworth  facebook-inside-out, TIJS VROLIX,
 I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins
 Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David  SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone
Hallerman  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez
 5 steps to exploring social media using visualthinking, Jocelyn Wallace  Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli
 Social Media and you, Dani Nordin  Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann
Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC
 N2 Social media HUB 101, What is social media really about?, Riku Vassinen  Using Linkedin for business, P. Jay Massey
 Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark  Mashable’s twitter guide book
Brundage  The twitter book, Tim O’Reilly – Sarah Milstein
 Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co-  Twitter for business, Laura Fitton
founder SEOmoz, December 2010  140 twitter marketing tips, David Spinks
 How to use linkedin for promoting your business, Robin Goel
 Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang  Linkedin Extras for SlideShare Pro Users
- Industry Analyst  Guy Kawasaki’s 10 ways to use Linkedin
 The Future of Social Media, Graeme Wood  THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad
 Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender
 Starting a blog, Dr. Corinne Weisgerber
 The Social Graph Call, Wedbush Securities, November 2010,  10 ways to a killer blog, Robert and Maryam Scoble
 NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER  How to Build a Blog, Mark James Normand
 Social Media @ FORD, Scott Monty, November 2010  IS3241 Enterprise Social Systems, Technology Presentation, GameCheck
 Slideshare Zeitgeist 2010, creative commons.org
 How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner  Channeling your inner youtube, Brad Richardson
 Fashion and Digital Trends, Tom Ollerton  How to create viral videos?m,November 2010, Tim Ho
 Social Media in Four Minutes (or less), Tom Ollerton  http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/
 http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/
 Social Networking Past, Present, Future, Mark Suster  http://technmarketing.com/web/top-5-reasons-to-tweet/
 Designing for interaction, Interfaces for socializing, Daniel Burka  How to Pick Up Followers on Twitter, Guy Kawasaki
 New business opportunities in retail, Hege Tenno
 What is social media one year later, Espresso- http://brandinfiltration.com
 OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso,
 Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber

65. If you were interested in this presentation,
you may be interested in this one as well…

66. Author: Jean-François MESSIER
Global New Technologies Director at Mercuri International
Email: jfmessier@mercurifr.com
Photo Credit
All photos in this presentation were purchased on iStockPhoto.com.
All logos or brand references are the copyright of their respective owners.
Slides from this document may not be repurposed without express written consent. Send permission
requests to jfmessier@mercurifr.com