12 tips that made Steve Jobs such an inspiring CEO

1. Steve Jobs 1955-2011

2. 'Think Different‘ is more than
a slogan. Jobs aggressively
seeked out, attacked and
overthrew conventional
ideas.
The key to thinking
differently is perceiving
things differently. To perceive
things differently, Jobs did
his best all his life to be
exposed to divergent
influences. For example:
- when he hired musicians,
artists, and poets on the
original Macintosh team.
- when he started the
Apple Stores, he
purposely avoided hiring
someone from the
computer industry. He
tapped a former Target (
TGT - news - people )
executive, Ron Johnson
- Etc.
1.

3. Jobs sweated over
details. The night
before the first iPod
was launched, the
Apple staff stayed up
all night replacing
headphone jacks
because Jobs didn't
think they were
"clicky" enough.
Go for perfect
2.

4. Steve Jobs recruited
renowned graphic
designer Paul Rand to
create the NeXT
brand identity
(the most famous
graphic designers in
the world who
designed many
corporate identities
like IBM, UPS and
ABC).
He recruited Gap's
former CEO Mickey
Drexler to Apple's
board before
launching the
company's retail
chain
Tap the
bestexperts 3.

5. Jobs was proud of the
products he had
killed as much as he
was of the ones he
had released. He
worked hard on a
Palm Pilot clone, only
to kill it when he
realized cell phones
would eclipse PDAs.
That freed up his
engineers to develop
the iPod.
Be
4.

6. Jobs famously said
"People don't know
what they want until
you show it to them."
So he acted as a one-
man focus group,
taking prototype
products home and
testing them for
months.
Shun focus groups.
5.

7. When designing early
brochures for Apple,
he checked over
Sony's use of fonts,
layout, and the
weight of the paper.
Working on the case
for the first Mac, he
wandered around
Apple's parking lot
studying the
bodywork of German
and Italian cars.
Never stop
studying
6.

8. Jobs' design
philosophy was one
of constant
simplification. He
ordered the iPod's
designers to remove
all buttons on early
prototypes, including
the on/off button.
The designers
complained, then
developed the iconic
scroll wheel instead.
simplify
7.

9. Nobody at Apple
talks. Everything is on
a need-to-know
basis, with the
company divided into
discrete cells. The
secrecy allowed Jobs
to generate frenzied
interest for his
surprise product
demonstrations, and
the resulting
headlines
Keepyour secrets
8.

10. The original
Macintosh team was
made up of 100
people; no more, no
less. If a 101st person
was hired, someone
was ditched to make
room. Jobs was
convinced he could
remember the first
names of only 100
people.
Keepteams small
9.

11. Using more carrot
than stick will take
people and company
higher. Jobs was
scary, but his
charisma was his
most powerful
motivator. His
enthusiasm was the
primary reason the
original Mac team
worked 90-hour
weeks for three years
making the machine
"insanely great."
Use
than stick
more carrot
10.

12. Everything Jobs did
was exhaustively
prototyped: the
hardware, the
software, even
Apple's retail stores.
Architects and
designers spent a
year building a
prototype store in a
secret warehouse
near Apple's
headquarters, only to
have Jobs scrap the
project and start
over.
Prototype
to the extreme
11.

13. 12.
One more thing…

14. Master at
selling
Great slides, simple, clear,
visual, one idea per slide.
Focus on customers’ benefits
Positive language to convey
his enthusiasm.
Use of humour.
Excellent structure.
Clear use of figures. It's not
about numbers, it's about
what the numbers mean.
Use of real-life examples.
Repetition of the main selling
points, to get the message
across.
Rhythm, breaking things up
to maintain the audience’s
attention with videos, demos
and guest speakers
Outstanding conclusion in a
few words, often saving his
strongest stuff for the end
You can bet he worked and
rehearsed a lot.

15. Thank you mister Steve Jobs for
having raised the bar for sales
presentations.
Now the world will suck a bit
more without your insanely great
ideas and booms and ‘one more
thing’.
All your presentations were great,
you have inspired a new
generation of reps and CEOs who
should never forget that they are
the first rep of their company.
You are and will always remain a
true master for so many of us.
Goodbye and good luck, master.
We miss you.
We will miss you dearly.

16. Designed by Jean-François MESSIER
Président Cloud Business School :
http://www.cloud-business-school.com
Voir cette présentation en français : cliquez ici
Inspired by:
- The 10 commandments of Steve by Leander Kahney, in the daily beast.
Photo Credit :
- Slide 2: Flickr.com/ – Think different - M.J. Ambriola
- Slide 13: Flickr.com/ - Steve Jobs Speaks At WWDC07 by acaben
- Slide 14-15: Flickr.com - Apple CEO Steve Jobs showing the Apple Macbook Air series by
TechShowNetwork
- istockphoto.com/ –
- thinkstockphotos.fr/

17. After 15 years in B2B sales, Jean-François joined Mercuri
International in 1996. Mercuri is the leading training and
consultancy firm in sales efficiency.
• During 20 years, Jean-François has trained more than 7000
sales people and managers in sales and sales management.
• As worldwide new technologies manager, he has traveled
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can bring in terms of commercial development.
• He worked with more than 500 companies of all sizes in
developing their results: the biggest are part of the CAC 40 ( 40
most significant values among the 100 highest market caps on
the Euronext Paris), the smallest have less than 20 employees.
Today President of Cloud Business School, training and
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