List Express (LEX) is an online platform designed to provide List Managers and Database Compilers marketing US, Canadian & international lists/databases with user-friendly tools for instant list counts, segmentation and rental order fulfillment/shipping. LEX is a fully web-based platform providing 24/7 online access to lists / databases housed in Data Services, Inc.'s secure cloud with no software or application to download.

1. The List Rental Services Platform
Powering Global Data Marketers
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www.dataservicesinc.com

2. Introduction
What is a List Rental Services Platform?
List Express (LEX) provides List Managers the ability
to autonomously complete the entire list rental
fulfillment process, from accessing data in order to
run queries/counts to creating file segments to
transferring rental files to the end client and much
more, all within a single online platform requiring
no software or application to download.
www.dataservicesinc.com

3. 3 Basic Benefits
• Autonomy – Having 24/7 database access via any web
enabled device means List Managers are no longer forced
to wait hours or even days to receive counts from their
data warehouse provider.
• Speed – The ability to run counts in seconds and quickly
create rental files means reduced turnaround times,
increased flexibility and more satisfied customers.
• Affordability – The ability to self-serve lowers costs to a
level where LEX clients easily incorporate platform usage
rates into their cost of sales.
www.dataservicesinc.com

4. The LEX Difference
Why Top Data Marketers Choose LEX…
In LEX, Data Services, Inc. has created simply the
best and most complete List Rental Services
Platform on the market.
In addition to putting the entire list rental process
under their direct control, users also enjoy the
additional revenue streams provided by LEX and
Data Services’ integrated tools.
www.dataservicesinc.com

5. Database Setup
Data Access in Data Services’
Secure Cloud
From small individual files to large
multi-sourced databases, Data Services’
expert list rental technicians have the
expertise and experience required to
meet your needs. All data is housed in
DSI’s secure cloud with 100% of
database setup as well as ongoing
updates handled by the DSI team.
www.dataservicesinc.com

6. Ensuring Data Quality
Advanced Global Address
Standardization & Hygiene
Your current and future business rests
with your ability to provide clients with
accurate data that yields results. As the
leader in address standardization &
hygiene solutions covering over 200
countries & territories, Data Services
has the superior technology and
expertise to ensure your data delivers!
www.dataservicesinc.com

7. LEX Features
List Counts & Segmentation
LEX supplies users with easy to use
tools, involving point-and-click, drag-
and-drop functionality, providing the
ability to easily leverage all available
transactional, behavioral and other
data elements on file to create
multiple list rental segments based
on the most complex criteria.
www.dataservicesinc.com

8. LEX Features
Match File Upload Tools
LEX provides users with the ability to
easily upload a client file to be
matched against the file housed in
LEX for a variety of purposes,
including:
- Client House File Suppression
- B2B or B2C Element Matching
- Data Append onto Upload File
www.dataservicesinc.com

9. LEX Features
User Access Control
LEX clients have full control over user-level
permissions regarding data access. Users
can be limited to only accessing certain
lists, provided only the permission to run
counts but not ship orders out of the
platform and more. These permissions can
apply to both client employees as well as
their own clients to whom they have given
access to their data in LEX.
www.dataservicesinc.com

10. LEX Features
White Labeling Options
For those users providing access to 3rd
party consumers of their data, DSI
offers the ability to give your customers
access to the best platform on the
market – with your company branding.
White Labeling options can customize
platform masthead, URLs, logos on
client deliverables/reports and more!
www.dataservicesinc.com

11. Enhanced List Rental
More Data. More Options.
Boost your segmentation capabilities by
appending available data elements
onto your B2B & B2C rental universe.
Enhanced List Rental services are
provided to LEX clients at no additional
cost as part of each update and costs
are only incurred should elements be
included in a rental file shipment.
www.dataservicesinc.com

12. Email Broadcasting
Segment. Send. Track.
LEX is fully integrated with the DSIemail
Platform allowing for seamless transfer
of email list segments created in LEX
into DSI’s email platform for campaign
setup, execution, tracking and
reporting. DSI offers both full and self
service ESP options to meet individual
client requirements.
www.dataservicesinc.com

13. Training & Support
Expertise at Your Service…
Introductory LEX training and ongoing
support comes at no additional cost to
clients. The LEX platform is so user
friendly that most will only require a
single training session in order to
achieve proficiency. Of course, DSI’s List
Rental Team is always available to
provide assistance over the long term.
www.dataservicesinc.com

14. Get Started!
Contact DSI for a No-Obligation Consultation
Call: (800) 432-4066 or +1 (410) 546-2206
Request an Online LEX Demo
Visit: http://www.dataservicesinc.com/landing_pages/LEXDemo.aspx
www.dataservicesinc.com